Traditional Culture Encyclopedia - Traditional festivals - Ask for advice, can small programs open stores to realize distribution?

Ask for advice, can small programs open stores to realize distribution?

Yes, the small program of the micro store can realize distribution.

From a horizontal perspective, distribution can be divided into two ways, basic distribution and promotion functions. Here are two functions:

1. Basic distribution: including single product distribution and whole store distribution. Single product distribution refers to the positioning of independent stores. The head office can put the goods of agents, and the distributors choose their own products, that is, distribute some goods. The goods sold in the same store may come from different suppliers. Whole-store distribution means that stores inherit the brand assets of the head office, the grades, goods and decoration of the head office, and realize the unified operation and marketing of the brand, that is, the branch model, which is equivalent to offline franchise stores. Basic distribution supports primary distribution and secondary distribution.

2. Promoter: It is also a no-store distribution mode. Promoters only need to share stores and goods to bind relationships. This is a brand-new lightweight promotion model that can't be realized offline. Fans, customers and employees can help you sell goods, and you can also save money by buying them yourself, effectively solving the problem of private domain traffic fission and retention. Promoters not only support primary distribution and secondary distribution, but also provide more flexible distribution methods.