How do matchmaking companies make money

Now there are two main types of matchmaking companies, one is purely manual service, that is, "red lady" or "love adviser" to help you find, one is based on self-help search.

It can be said that the vast majority of marriage agencies belong to the former category, the way to make money is mainly membership fees, the disadvantage is that the number of members is limited.

The latter is a dating site, the form of income is relatively more, in addition to membership fees, but also advertising revenue, dating activities income. The three best in the country are Lily, Century Best, and Zhenai.

In order to cultivate the market, most of the dating sites provide free services, but the problem of the lack of a clear profit model for dating sites currently being explored is causing widespread concern in the industry. The founder of Lily net Tian Fanjiang said in the introduction of the site's profit model: in accordance with international practice, the profit model of such sites will rely mainly on the collection of membership fees. The site started in 2005 and quickly accumulated a number of users, and after 2006, few dating sites were able to grow, as the first few big sites had already attracted a large number of users, making it more and more expensive to get them.

Currently, domestic matchmaking sites have adopted two very different models from the world's largest dating sites, eHarmony and Match, with the former focusing on a professional matchmaking test system and the latter searching and screening through profiles.

CenturyGoodwill took the Match route and achieved the largest market share in the country. Learning from eHarmony, Lily.com has independently developed a mind-matching system that provides users with matches through the compatibility of personality traits between people.

The benefit of the latter is that while a user may need to meet 100 people to find a partner on an ordinary Web site, he or she may only need to meet 10 on Baihe, reducing the user's time cost. This model is actually helping Tian Fanjiang find users who are truly valuable to him. These users who pass the half-hour mate selection test have a real desire to choose a mate and provide complete and authentic information. Finding these users with a certain economic level, education and social status is the most valuable user group from a business perspective.

In this first tier, they are all at the level of just profitable and close to profitable.

Currently, Baihe.com has already broken even. According to Tian Fanjiang told reporters that the scale of Lily.com's revenue is now tens of millions of dollars. The main income comes from offline activities and online value-added, the proportion of the two blocks is close. It is expected that the online is revenue will be bigger in 2010.

The market is huge, look at the "Do not disturb" so hot to know; money is also gradually clear.

I hope it will help you.