Tongfang Global Life's "New Life Insurance" Development Road

Tongfang Global Life King explains the development of "new insurance"

Recently, the disclosure of regulatory information shows that by the end of 20 17, the national insurance agents exceeded the 8 million mark for the first time. The rapid expansion of insurance agents and the strict supervision atmosphere have brought unprecedented opportunities and challenges to the development of life insurance agents. "At present, the industry is facing transformation, and China residents' demand for insurance is escalating, but the traditional extensive marketing model is unsustainable. To solve the current dilemma, we need new thinking to drive the high-quality development of individual insurance channels. " Mr. Wang, assistant general manager and chief agent of Tongfang Global Life, said at the honor feast of Tongfang Global Life Agent 20 17 held recently that the company will use new technologies to enhance the professional ability, service value and productivity of individual insurance teams. At the same time, we are committed to promoting the promotion of talents, building a multi-level elite echelon and building a high-quality individual insurance team in an all-round way.

Recently, the first MDRT (Million Round Table) special training camp and the 20 17 honor feast of Tongfang global life agent channel were held in Ning. Since Tongfang Global Life completed the equity change and released a new brand on 20 15, its agent channel has embarked on a new journey and made great progress in the past three years. In the first year of the channel, the new single premium and manpower scale increased by nearly 10 times during this period. At the just-concluded honorary commendation meeting of Tongfang Global Life Agent Channel 20 17, Mr. Wang released the honorary system of Company Agent Channel 20 18. He said that the past three years have created a new starting point and opened a new three-year strategic development period for the channel.

Facing the strategic development period of "new three years", Tongfang Global Life also formally put forward the development idea of "new individual insurance" to empower the agent's career development from the following three aspects:

Ares project:

Establish elite echelon and build industry experts

With the upgrading of consumption and the release of insurance demand, pure manpower scale competition is no longer the way to win the insurance industry. Through continuous investment in professional training and marketing technology innovation, improving the overall quality of marketers is the focus of insurance marketing, and it is also a breakthrough in the transformation and upgrading of customer-oriented marketing model. Based on this, Tongfang Global Life launched a high-end talent development plan-"God of War Plan" to promote the talent promotion and professional breakthrough of the marketing team. The plan focuses on the introduction and development of high-end talents, and trains full-service financial experts through strict selection, high-end training and performance management, and demand-oriented online sales model. Creating expert sales talents for channel development has become the core driving force for future channel talent development.

Partner mode:

Stimulate entrepreneurial potential and achieve win-win results for all parties.

Promoting team structure optimization and per capita productivity growth is the core driving force to promote the sustainable development of individual insurance business, and the partner development model proposed by Tongfang Global Life aims to improve the productivity and entrepreneurial autonomy of marketers through the reform of operating system. Different from the traditional marketing system-"Basic Law", the biggest highlight of this plan is to give partners and teams the right and responsibility to operate, promote independent operation in stages on the premise of enjoying profits, be responsible for their own profits and losses, stimulate the entrepreneurial enthusiasm of partners, and at the same time promote the development of the company's business and achieve win-win results for all parties.

Digital marketing:

Iterative technology platform releases personal potential energy

The wave of science and technology has brought opportunities to life insurance management, and digital marketing is the key for companies to realize "new insurance". Tongfang Global Life took advantage of the trend and put forward the digital development strategy since 20 15. 20 17, 10 released a comprehensive digital management platform integrating interview, sales and service-Zeus intelligent life insurance system. The system has revolutionized the whole process of information collection, data processing, underwriting and compensation in the traditional insurance industry, and created an integrated digital sales platform, service platform and operation platform based on customer needs, providing customers with intelligent and accurate marketing and differentiated services, and at the same time supporting marketers to handle business in time at any place, helping to improve the accurate customer acquisition and user experience. It has truly realized the real-time, scene-based, intelligent and customized sales, leading the innovation of insurance marketing business. According to reports, at present, Tongfang's global life insurance agent channel has basically realized the online operation of the whole insurance process. By the end of 20 17, nearly 96% of the company's performance was obtained through Zeus intelligent individual insurance system.

Finally, Mr. Wang shared his "dream" about "new life insurance". He hopes that the new generation of insurance talents of Tongfang Global Life Insurance will be active salesmen in the industry, have the pursuit of MDRT honor list and have the ability to board the international stage. Is an expert sales talent with digital marketing ability, professional qualification certification and professional dignity; He is also a leader with an adult mind, the ability to organize and manage talents, and the entrepreneurial spirit. "There is only one thing in the world that no one can take away, even God, and that is your dream. I am willing to work with every internal and external logistics partner of Tongfang Global Life with my dream and courage to climb the peak, "he added.