What are the positioning principles of traditional enterprises for e-commerce?

Target customer orientation, profit strategy positioning, etc.

Positioning of target customers: For enterprises in the field of e-commerce, traditional enterprises should first make clear their target customer groups, that is, which consumers their products or services are mainly aimed at. This requires enterprises to determine their target customer groups according to the characteristics, market demand and competition of their products or services, and formulate corresponding marketing strategies and promotional means to attract these customers.

Positioning of profit strategy: Traditional enterprises need to clarify the positioning and advantages of their products or services in the e-commerce market in order to better attract consumers and increase market share. Secondly, traditional enterprises need to formulate corresponding marketing strategies and promotion methods, including how to use the Internet platform for publicity and promotion, how to formulate reasonable price strategies and clear profit strategies, including how to reduce costs, improve efficiency and increase income.