Effective 15 marketing methods

There are 15 effective marketing methods. Before marketing, we usually need to prepare the plan in advance, so as to ensure that things are carried out in an orderly way, which can help us. Here are some effective marketing methods for 15.

Effective 15 Marketing Method 1 Strategy 1: Conceptual Marketing

First of all, marketing must start from the boss and start from the concept! The boss must realize that marketing is the primary productive force! Marketing is more important than production, and application is more important than technology. To develop any product, we must follow the concept of "market before factory". Without the guidance of marketing and the wrong direction, everything is in vain. However, this simple truth is often ignored and forgotten by entrepreneurs, so marketing must start from the boss! Start with the concept!

Secondly, another important task of conceptual marketing is to give concepts to products. For example, selling melatonin, we say that there is a soybean-sized melatonin body in the human brain, which secretes melatonin. When making underwear, we say that colored cotton is not dyed and has no pollution, which is healthier than dyed underwear. Wearing dyed underwear is like carrying a chemical factory all day!

In 2004 and 2005, this set off a wave of selling colored cotton, in which "healthy colored cotton subverts chemical fiber to keep warm". When selling super girl calling cards, we said that we like not only super girls, but also their enterprising spirit! Give children the best answer to parents' questions.

Strategy 2: Practical Marketing

Sales is the last word! Selling goods is real kung fu! Market effect is the only criterion to test marketing! All theories are paper tigers! Oppose marketing bookishness! Whether it is local or foreign, what is suitable for enterprises is right! Whether it's a black cat or a white cat, those who sell products are good cats! In the China market, there is no authority, no truth, only actual combat!

In China's planning circle, there are a group of fake foreign devils who swallow the western brand theory alive. They preach when they meet customers: you must be a brand, and then list a lot of cases of international brands and endorse them well. They use the professional advantages of theoretical workers, coupled with passion and grandstanding, to make customers excited. Then they told their customers that you must be prepared not to make money for five years, but you will definitely make a lot of money in the future.

This is absolutely a set of lies. If you don't make money for five years, you will definitely not make money for five years, because this enterprise has no ability to make money at all. Besides, in less than five years, this enterprise will be finished, except for state-owned enterprises.

Strategy 3: Integrated Marketing

If you hit someone with one finger, you won't feel anything, and you may even twist your finger. It is better to hit people with two fingers, but it is still not strong enough. Only three fingers, four fingers and five fingers hold together and make a fist, the hand is malicious.

As far as home building materials are concerned, no matter how strong your products are, if you don't advertise, there is no chance. Your propaganda campaign is quite fierce, but the distribution of goods through channels is not good, and it will not turn into money.

It is impossible to achieve a large number of goods without timely promotion. With proper promotion, there can be no long-term good returns without long-term effective incentives and constraints on the marketing team. Even if you have considered every link of this marketing, you have five fingers, but if these five fingers do not cooperate tacitly, it will not produce the expected effect. Five fingers must be held in the middle to form a fist. If you want to create better marketing potential than your opponent, you must hit people with your fists, not your fingers.

Strategy 4: Characteristic Marketing

There are "56 nationalities and 56 flowers" in China, and each province has its own characteristics, even different cities in the same province have their own characteristics. Based on the unique national conditions of the world, take the road of characteristic marketing. The problems in China market can only be solved by the marketing wisdom with China characteristics! Therefore, in marketing, we must adhere to the "China characteristics": based on the local national conditions, use the ideas, means and methods with local characteristics to find and solve practical marketing problems.

Strategy 5: Link Marketing

Suppose there are eight marketing links A ⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹⅹ85 Then the total score is: 1 x 1 x 1 x1x65438 If1and1are achieved in each link, then the total score is:1. 1 x 1， 1 x 1， 1 x 1， 1。 1 If a link reaches 1, 5 and a link only has 0,5, then the total score is: 1, 5 x1x1x1x/kloc. We should not only compete with our competitors, but also with ourselves. It is necessary to ensure the integrity of the structure and improve the details. Marketing has a miracle that surprises the world, but it is impossible to have a myth of winning.

Strategy 6: Mixed marketing

Not afraid of being unprofessional, but afraid of being too professional! There is no wall in marketing, and there are more people who are empirical and conformist, which forms a wall. Wall is the traditional marketing thinking and mode. Cross-marketing means "jumping out of the industry and products", breaking all boundaries, subverting all traditions, boldly borrowing and grafting resources, ideas, models and methods from other products and industries for our use, winning advantages and making breakthroughs! Crossbreeding is the first innovation! If there is hybridization, it is possible!

Strategy 7: Longboard Marketing

The barrel theory kills people! Everyone has shortcomings, some of which are destined to be taken to the grave and cannot be remedied! Everyone has a long board, the long board is 1, and everything else is 0. Marketing is to rediscover and know yourself, grasp the long board to the maximum, foster strengths and avoid weaknesses, and win with "long"! Small and medium-sized enterprises and weak enterprises can still make brands and win the market as long as they find 1.

Strategy 8: Chicken Head Marketing

Who says the market is saturated? No matter how hard the egg is, you can find a gap, and no matter how strong the castle is, you can find a breakthrough! In the China market, there are still many barren places waiting for you to circle; There are many headless chickens waiting for you to catch; There are still many fragile heads of chickens waiting for you to replace them. As long as you have wisdom and courage! Anyone will have a chance!

Strategy 9: Focus on marketing

No matter how strong the opponent is, there are weaknesses, and no matter how weak the enterprise is, there are fists. Clench your fingers and attack with your fists; Focus on creating synergy and focus on creating energy; Focus on creating comparative advantages and changing the pattern of strong and weak competition. Bottom line: concentrate superior forces and win the marketing war!

Strategy 10: honest marketing

Marketing is to solve the most important problems in the simplest and most straightforward way! The simpler things are, the closer they are to the essence of things, the closer they are to the market and consumers, and the lower the marketing cost, the greater the chance of success. Mystery and complication of simple problems can only harm others and themselves.

Strategy 11: Brand efficacy

Big companies, don't aim too high and scare people with brands; Small businesses must not be eager for quick success and instant benefit. Brand and efficacy can coexist peacefully! "Brand efficacy, efficacy branding", which effectively combines brand building and efficacy appeal in marketing communication practice, is the way for China enterprises to effectively market communication. Brand and efficacy, both hands should be grasped, both hands should be hard!

Strategy 12: Resource Marketing

Resources will win! China is entering an era of resource marketing! Market success requires not only products, manpower, planning and financial resources, but also marketing resources such as government, industry, academia, channels, experts and media. Therefore, the ability to integrate and grasp resources has become the key element of enterprise marketing competitiveness, and it has also become the supporting platform and key driving force for small and medium-sized enterprises to achieve leapfrog development!

Strategy 13: news marketing

News is more advertising than advertising! Public relations is a kind of promotion more than promotion! Public relations is the first influence! News is the first communication force! For public relations and news, conditions can be done, but no conditions can be created! Marketers without news eyes and public relations ears are mentally retarded and disabled!

Strategy 14: Speed Marketing

Speed is more important than perfection! Half the battle! With speed, it is possible! Without speed, even the best opportunity will be lost; With speed, it is possible to develop by leaps and bounds. A keen and bold grasp of speed is one of the typical manifestations of an enterprise's core competitiveness, and it is also a successful compulsory course for entrepreneurs and marketers in China.

Strategy 15: Investment Promotion and Marketing

Investment promotion is the first marketing of enterprises! Investment promotion is a systematic marketing project! No matter how difficult it is to market, no matter how poor it is, it is impossible to attract investment! For enterprises, attracting investment means recruiting relatives. If you are not careful, you will lose everything and be unhappy for life!

Marketing purpose

1, sales promotion is one-to-one, and marketing is one-to-many;

2. Marketing means selling products well, and marketing means selling products well.

Objective: customers will remember you if they don't buy it, and they will think of you if they buy it. In a word: "Build customers' understanding of your products". Let customers get familiar with you, which is why so many advertisements are broadcast desperately and spend money desperately. Some people may ask, even if they spend money, no one will buy it, but it is not. This is a process of building customer awareness and making products sell well.

There are mainly four marketing competition strategies in marketing theory:

1, directly compete with competitors; This strategy is mainly suitable for enterprises with strong competitive strength, and the requirements for enterprises are of course high when the strength of enterprises in the industry is equal or slightly better.

2. Make it difficult for competitors to fight back; That is to say, taking some measures and means can only be dealt with if competitors are in a failed or passive position, which requires high strategy, innovation and technology of enterprises and needs to consider the feasibility in reality;

3. Competitive strategy of winning without fighting; Mainly take some tactics to force the other party to surrender and make concessions, and take some competitive means to force the other party to make a means of quitting the field or industry, depending on the characteristics and specific circumstances of the industry;

4. Strategies for cooperation with competitors. This method is feasible and is a good medicine for enterprises with similar strength to achieve common development, which can not only achieve a win-win situation, but also enhance cooperation and realize enterprise profitability.

Marketing design

The main contents of marketing planning are:

1, marketing strategy formulation;

2. Marketing of products in the whole city;

3. Marketing team building;

4. Formulate promotion policies;

5. Special sales modes such as monopoly system;

6, terminal sales performance improved;

7. Demonstration market construction;

8. Establishment of distribution system;

9. Channel construction;

10, construction of direct selling system;

1 1, price system construction;

12, investment planning;

13, new product listing planning;

14, product planning;

15, market positioning;

16, marketing diagnosis, etc.

Marketing essentials

1, market environment analysis

The main purpose of market environment analysis is to understand the potential market and sales volume of products and the product information of competitors. Only by mastering the market demand can we be targeted, reduce mistakes and minimize risks. Take herbal tea as an example. Herbal tea has always been loved by southerners, who have differences in climate and diet. Therefore, the main marketing force should be concentrated in southern cities. If the power is wrongly positioned and transferred to the north, no matter how much manpower and financial resources are invested, it will not achieve good marketing results.

2, consumer psychology analysis

Only by understanding the reasons and purposes of consumers buying products can we formulate targeted marketing ideas. Marketing is mostly consumer-oriented, and products are formulated according to consumers' needs, but this alone is not enough. The analysis of consumption ability and consumption environment can make the whole marketing activity successful.

Melatonin can sell well for decades. From its intermittent advertisements and advertising slogans, we can see the clue: it does not accept gifts on holidays, taking advantage of the characteristics of China people who love to give gifts on holidays. As health care products, the images of two lively old people invisibly led the younger generation to choose melatonin during the festival. I believe that if two young people are talking about advertising slogans, their influence will drop a lot.

3, product advantage analysis

The product advantage analysis here includes product analysis and competing product analysis. Only by knowing ourselves and ourselves can we be invincible. In marketing activities, this product will inevitably be compared with other products. If you can't understand the advantages and disadvantages of this product and competing products, you can't impress consumers. This happened in a marketing course. In the practical simulation of the course, two students simulate the sales situation, and one of them plays the role of a salesperson, who lacks sufficient understanding of this product and competing products in the whole process.

As a result, another student can only hand over the product features through intuitive feeling, which eventually leads to the failure of the whole sales process. The purpose of marketing is the same. It is an important part of marketing activities to let consumers know the advantages of this product through marketing means, and then generate the desire to buy.

4. Choice of marketing methods and platforms

The choice of marketing mode and platform should not only consider the situation and strategy of the enterprise itself, but also consider the preferences of the target group. For example, products aimed at children all over the country can be displayed in the form of animated short films on CCTV children's channel according to children's characteristics, which not only conforms to the enterprise strategy, but also attracts children's attention.

For some fast-moving consumer goods, we can choose a way that is more suitable for products, such as the game of grabbing parking space and Happy Farm, which are very popular on SNS platform, attracting many automobile companies and beverage companies to join and achieving very good results. Marketing is a complex system, but all marketing activities should be based on the above four points. When the above four points are clear, it is no longer difficult to make good marketing ideas.

Effective 15 marketing methods 2 What are the marketing methods?

1, integrated marketing communication

Integrated marketing communications: refers to the comprehensive integration of various communication modes of enterprises, including general advertising, direct communication with customers, promotion, public relations, etc. And seamlessly integrate scattered communication information, so that the overall communication effect of enterprises and their products and services is clear, continuous, consistent and enhanced.

2. Database marketing

DATABASE MARKETING: the marketing behavior of collecting consumer's behavior information and manufacturer's sales information on the network (database or community) or entity in a specific way, accumulating these information in a fixed format in the database, and using this database for statistical analysis at appropriate marketing opportunities.

3. Network marketing

Network marketing: Network marketing is an integral part of an enterprise's overall marketing strategy. It is carried out to achieve the overall business objectives of enterprises, and the Internet is the basic means to create various activities in the network marketing environment. The functions of network marketing include website promotion, network brand, information release, online research, customer relationship, customer service, sales channels and promotion.

4. Direct marketing

Direct marketing refers to contacting and delivering goods and services to customers through direct consumer (CD) channels without intermediary dealers.

Its biggest feature is "direct communication with consumers or sales activities without going through dealers", which is a marketing model to measure the response or transaction results by using one or more media to reach the area where any target object is located in theory, including regional and positioning division.

5. Relationship marketing

Relationship marketing: In many cases, companies cannot seek real-time transactions, so they will establish customer relationships with long-term suppliers. What the company wants to show its customers is excellent service ability, and most of its customers are large and global.

They prefer suppliers who can provide supporting products or services in different regions and solve problems in different regions quickly. When implementing the customer relationship management plan, the organization must pay attention to both customer and product management. At the same time, companies must understand that although relationship marketing is important, it will not be effective in all cases. Therefore, the company must evaluate which department and which specific customers are most conducive to adopting relationship marketing.

Marketing training objectives:

Cultivate applied, compound and innovative talents who practice socialist core values, have a sense of social responsibility, fairness and innovation, meet the needs of national economic construction, have humanistic spirit and scientific literacy, master modern economic management theories and methods, have international vision, local feelings, innovative consciousness, team spirit and communication skills, and can engage in economic management in enterprises, institutions, administrative departments and other institutions.

Effective 15 Marketing Method 3 Main Marketing Means

First, search engine marketing.

Search engine marketing, referred to as SEM, is a kind of network marketing. That is to say, according to the way users use the search engine, using the results returned by the search engine when users retrieve information, the marketing information is transmitted to the target users as much as possible in order to obtain better sales or promotion effects.

Second, virus marketing.

Viral marketing is also called viral marketing and viral marketing. Viral marketing is a common online marketing method, which is often used for website promotion and brand promotion. Viral marketing uses the principle of word-of-mouth communication.

Third, e-mail marketing.

E-mail marketing is a direct selling method that uses e-mail to communicate with audience customers. At the same time, it is also widely used in the field of network marketing.

Marketing development direction:

First, from the perspective of the subject of marketing, enterprises are the main units of marketing, generally traditional marketing. Of course, traditional marketing is not the only subject of marketing. For example, the development of various organizations and individuals is also the main unit of marketing.

Second, from the perspective of marketing objects, the marketing objects of enterprises are no longer single products and services, but various valuable things that can be effectively used.

Third, from the perspective of marketing operation mode, marketing is no longer a simple traditional marketing mode, but a mixture of contemporary marketing modes, such as popular online marketing, telemarketing (such as intelligent and accurate telemarketing solutions), wireless marketing, voice marketing, OAO, membership marketing and so on. These marketing methods will be flexibly selected and matched with traditional marketing to produce the most suitable marketing method for enterprises.

Fourth, as far as the unknown marketing development is concerned, no one can say for sure what will happen in marketing development, and no one dares to give this clear answer. Even experts can't be sure what will happen in the future, because it is very simple from a philosophical point of view: "The development of things is unknown and always changing."