Differences and connections between modern marketing and traditional marketing

The difference between modern marketing and traditional marketing;

1, different environments

The marketing environment has changed a lot. Everyone has information technology, enjoys information resources, develops more markets, competes in cooperation and cooperates in competition.

2. Different products

Qualitative changes have taken place in marketing products, and traditional marketing products are gradually replaced by new products. Selling these new products to consumers can provide quick and timely after-sales service.

3. Different ways

Traditional marketing methods rely on media and advertisements to convey product information to consumers, which is one-way. Marketers are often active, while consumers are passive, with slow and limited information feedback and high cost.

In the modern economic era, the Internet allows marketing channels to extend in all directions. Enterprises can not only quickly convey product information to consumers through the network, which greatly reduces the sales links and costs, but also consumers can have a dialogue with the sales departments of manufacturers through the network, express their wishes and put forward their own requirements, thus prompting manufacturers to produce products that are more suitable for market demand.

The relationship between modern marketing and traditional marketing;

Both modern marketing and traditional marketing belong to the category of product marketing, both of which are market-oriented, and can be carried out at the same time to achieve enterprise goals through integrated marketing.

Expand the content of modern material marketing;

From the perspective of management, modern marketing can include the following three parts:

1, learning marketing

The arrival of the modern economic era means that we are entering a "learning society". In this learning society, people should "live and learn", and correspondingly, marketing should be upgraded to "learning marketing".

Learning marketing mainly includes two aspects: first, enterprises publicize their products and services to consumers and society, promote new technologies, and "preach, teach and dispel doubts" to consumers; Secondly, they realized the enjoyment of information and eliminated the obstacles of customers' consumption, thus achieving a pleasant marketing effect.

2. Network marketing

Network marketing is the product of the combination of modern marketing and network technology. Specifically, it is mainly realized by establishing virtual stores and virtual communities on the Internet. It is different from traditional stores, and it doesn't need storefronts, shelves and salespeople. As long as you have an internet address, you can carry out marketing activities to the whole society.

Compared with traditional stores, it has the advantages of low cost, no inventory samples, all-weather service and so on, which shortens the distance between enterprise products and consumers. In addition, advertising promotion, market research and information collection can be carried out simultaneously on the Internet.

In recent years, the emergence of network marketing has increased the development channels of enterprises and strengthened the new sales model of enterprise products. With the increase of broadband users, network marketing has more room for development. Without the influence of social and political environment, the convenience and benefits brought by online marketing will benefit many websites and businesses.

3. Environmental marketing

With the continuous improvement of living standards and self-quality, traditional goods and services can no longer meet people's consumption needs, while healthy and natural environmental protection products are gradually becoming the new favorite of consumption, and the concept of environmental protection, ecology, energy saving and sustainable development is increasingly strengthened in consumption, which makes enterprise marketers have to attach importance to environmental protection concepts and develop environmental protection products.

The whole process of production, use and recycling of products should be harmless to the ecological environment and meet specific environmental protection requirements. At the same time, enterprises should attach importance to "environmental protection complex", "environmental protection packaging" and provide "environmental protection services" in marketing strategy.

Baidu Encyclopedia-Modern Marketing