Is Li Ning an offline traditional brand?

Li Ning is an offline traditional brand.

Li Ning, a professional sports brand founded by "Prince of gymnastics" Li Ning on 1990, is a traditional brand both offline and online. Li Ning Company has perfect brand marketing, R&D, design, manufacturing, distribution and sales capabilities, mainly engaged in professional and leisure sports shoes, clothing, equipment and accessories products of Li Ning brand. It has established a huge retail distribution network and supply chain management system in China, and continues to increase its e-commerce status and build an e-commerce ecosystem.

Li Ning Company strives to build a "muscle-type" enterprise's physique, aims at comprehensively improving enterprise efficiency, implements overall management with retail thinking, focuses on market, consumers, commodities and stores, pursues organizational efficiency, commodity management efficiency, inventory efficiency, store operation efficiency, omni-channel efficiency and cost efficiency, and establishes a sustainable development and sustainable profit-making business model.

The grade of Li Ning brand

Li Ning is a high-end brand with many kinds. Now Li Ning's position is not professional, but both athletic and exquisite. Li Ning pays attention to versatility and activity experience while creating fashion trends. After several years' market tempering, China national sports brands are catching up, constantly improving their professional attributes, and their performance is outstanding, which deserves attention.

Li Ning brand has a high popularity and influence in the domestic market. Over the years, Li Ning has been adhering to the brand concept of "Let the world hear China" and has made great efforts in promotion and marketing. There are many successful cases of sports events and celebrity endorsements. Li Ning is also constantly innovating and upgrading in product design and technology research and development. In shoes, clothing, accessories and other categories, Li Ning has many excellent products.

Reference to the above content: Baidu Encyclopedia-Li Ning