Will traditional media PK new media die out?

Since 20 10, online media has become the mainstream of social communication. At the beginning of this year, the state decided to accelerate the integration of telecommunications network, radio and television network and Internet, and further promote users to use new media as the main channel for information acquisition. There are endless debates about whether new media will gradually replace traditional media. In particular, the advent of Apple IPAD tablet and Amazon Kindle e-books makes it easier for consumers to browse electronic newspapers and magazines with electronic terminal products, which is a huge impact on traditional media.

However, compared with new media, traditional media still retains many advantages. For example, traditional media bring readers higher visual comfort than online media, and bring readers a more intimate and familiar reading experience. In addition, a considerable part of the audience of traditional media are high-consumption, high-age, and more willing to accept traditional reading methods. This allows traditional media to maintain a large market space for a certain period of time. Wen Li, the special guest of the first video "Sit in the World", is asking "Will online media replace traditional media?" I also felt deeply when commenting on the scene: I think the popularity of e-books does not mean that traditional media will disappear, bookstores will still exist, but it may be less. Like I love going to the library now, but unlike large bookstores, I may not even be able to pay the rent in the future. If you buy an e-book now, I don't know about the Ipad. I don't know if it's convenient, but I still like the feeling of flipping through the newspaper and getting a pen after writing. This is my traditional practice. "

In fact, old and new media will exist for a long time, because the market really needs traditional media such as magazines and newspapers, but the market of traditional media will continue to be squeezed and the cost will rise. This is like the birth of television and radio, which did not make newspapers and magazines die out, because the market and consumers still need them very much and are indispensable. Many consumers' preference for new media will not erase other consumers' preference for traditional media. With the development of social science and technology, new and old media will enter a * * * era. At the same time, it will enter an era of mutual integration. "Because I don't like watching such a small mobile phone myself, I feel particularly tired. On Sundays, I like to drink a cup of milk tea and listen to some music every morning. I believe that modern people have basically lost this feeling, and it may happen abroad. Everyone will read it in the subway with a newspaper. " This personal experience of Wen Li reveals an important reason why traditional media will exist for a long time.

Facing the impact of new media, the profit model of traditional media is also quietly changing. For example, the traditional media is now combined with the Internet and mobile phones to provide paid online reading and downloading services. In fact, traditional media should give full play to its natural differences with traditional media, such as its advantages in content authority and credibility, so as to create its own irreplaceability, form its own scarce resources and enhance its core functions. Taking the best-selling American newspapers as an example, Wen Li revealed the real difference between them and emerging media: "The New York Times wants 230 yuan, so I may be counting RMB when I turn it over, but this is what I am willing to spend. I will go out to drink less and buy less things, so that I can save it and read something really valuable and knowledgeable. " So if you don't want newspapers to become cultural relics in the future, the best way is to maximize the advantages of content differentiation. "Content is king" has always been the only magic weapon for the survival and development of traditional media.