Zhejiang tycoon Shen Guojun: university earned 1.8 million, now worth 56 billion, his wife is a 21-year-old actress

I believe that everyone has heard of Yintai Department Store, which has more than 40 stores across the country;

Moreover, as early as ten years ago, Yintai Department Store's sales exceeded 20 billion a year, becoming one of the most influential shopping malls in China.

You wouldn't believe that Shen Guojun, the founder of Yintai Department Store, is worth 56 billion dollars and leads a glamorous life, and people think that he relies on his connections.

However, the real situation is that he is from a poor family and has had a difficult destiny, was often denied food and clothing when he was young and lost his father when he was 14 and his mother when he was 20.

But this hard life did not let him give up on himself, but rather inspired the desire to succeed.

Shen Guojun in the desire to inspire, four years, the value of 18 billion, up to 56 billion, not only became a business legend, Zhejiang's low-key tycoon;

and he also married 21-year-old actress Zhang Wanru, and Jack Ma became a good brother.

And how did he do it? Today, let's explore the world of Shen Guojun.

02

Shen Guojun was born in 1962 in a rural village in Ningbo, Zhejiang Province.

His family's situation was not good, and his family often ate without food.

His father was an ordinary fisherman, who supported the family with money from fishing and selling fish, but the income was very small;

His mother did some odd jobs at home, which barely subsidized the family's income, but most of the time there was no income.

Shen Guojun has four sisters, and he is the oldest in the family, with two brothers and a sister below him.

Although the living conditions are poor, but the love of mom and dad and the company of younger siblings, Shen Guojun does not feel bitter.

Shen Guojun has been gifted since he was a child, and because of his family's circumstances, he knows that the only way to change his fate is to study hard.

So, he throughout the elementary school period, every time the examination can get full marks, the home wall are his award certificate pasted all over;

In addition, the small Guojun always get pencils, erasers, and other prizes, which also reduces part of the burden of the family.

Shen Guojun is the pride of his parents and the role model of his younger siblings.

In the blink of an eye, Shen Guojun has reached the age of junior high school, but Shen's father felt that the four children at home, all need to eat;

So, Shen's father thought of letting his son give up his studies, and he learned to fish, which can earn money to subsidize the family earlier, to reduce the burden on the family.

Shen Guo-jun's mother saw her husband come out early every morning and come back late at night, and it was very hard.

So there is also the idea of letting the eldest son drop out of school, but Shen's mother knew that if his son really into the fishermen this line, this life will never be the same again.

Shen mother asked her son Shen Guojun's opinion in advance.

Shen Guojun listened to his mother's thoughts, he thought about it for a night.

The next day, firmly and his mother said, "Mom, I want to study, only study I have a chance to get ahead, to let you and Dad live a good life, this is my only chance."

"You help me and dad say it again."

Shen Guojun understands his mother's concerns, and also understands the situation at home, he is not a child who does not know what to do, but he understands more about knowledge to change fate.

Shen's mother was very moved after listening to the story, she felt that her son could have this idea is very rare;

So she and her husband discussed, continue to pay for his son to go to school.

Shen's father, after listening to his wife's and son's ideas, lit a cigarette and said to his eldest son:

"Well, since you are so eager to study, it is just for me to send you to school; you should not waste such a good opportunity."

"It doesn't matter if I'm tired, I'm still strong, the key is that you have to learn to be a person, son, don't waste these years of good years."

Shen Guojun heard his father's words, and happy and excited, he secretly vowed to get out of this small village, to go outside and make a day, so that you can afford to Mom and Dad.

Shen Guojun cherished the opportunity to study, he did not give up every minute in school, he was always the first to the school began to study, after school is always the last to go back.

Although many of the knowledge he learned once, but he insisted that every day after school, review what he learned that day before going home.

So Shen Guojun in the school years, grades have always been among the top.

In addition to helping with household chores and tutoring his younger siblings, Shen Guojun also took his father's fishing gear and fished with him to subsidize his family's income.

Day by day, the Shen family's life is dull and cozy, but a sudden car accident, breaking the original calm life.

One day in 1976, Shen Guojun went home from school as usual, but after he came home, he found no one at home, he had a bad feeling in his heart, so he ran out to ask the neighbors to ask where his parents went.

The neighbor saw the little Guojun and said: "Guojun, you should go to the hospital, old Shen had a car accident, your brother went to the school to look for you, you do not see him? Your mom has taken your sister and they went to the hospital."

When Shen Guojun heard this, he didn't have time to ask his father whether it was serious or not, and put on his shoes and ran to the hospital.

After arriving at the hospital, he saw his mother's haggard face, her eyes were a little red and swollen, and she seemed to have just finished crying.

He went up to the front, grabbed his mother's hand and asked, "Mom, how is my father? Is it okay?"

The mother shook her head and said, "In resuscitation, the specifics are not clear."

At this point, the doctor came out of the resuscitation room, walked to Shen's mother and said, "Condolences, we did our best."

After hearing the doctor's words, Shen Guojun's legs went limp and he collapsed to the ground, hesitant to believe that this is true.

Shen mother hugged Shen Guojun's siblings and cried.

Shen Guojun's father died in a car accident.

The family is immersed in the sadness of the death of Shen's father, but Shen Guojun's mother knows that he can not fall, the family still need to rely on her to hold up, she must be the four children to pull up.

Shen family's burden, all fell on the Shen Guojun mother alone.

She in order to support these children, regardless of the day and night labor, sometimes in order to earn a few dollars, she carried more than ten pounds of things, over the mountains to the buyer to send.

In this way, Shen's children grew up day by day, and Shen's mother died of illness because of too much labor.

Shen Guojun's mother before she left, called all the children to the bed, explaining the last few words: "Children, do not be too sad, I just go to accompany your father to go."

"Guojun, you are the eldest brother, you must take good care of your younger siblings, there is also the cupboard in our house, there is the money I saved for you in these years, it is not too much, but enough for you to use for a while."

Shen mother after explaining the aftermath, also passed away.

Shen Guojun cried and rummaged out of the cupboard an iron box, opened it, there are scattered a pile of money, he counted, about a thousand dollars.

He took some of the money and gave it to his mother, and the rest to him and his siblings.

He suddenly realized that the family was relying on him to support him, and he took up the mantle of the family, and he still remembers that knowledge can change one's life.

Shen Guojun did not fail himself, in 1982, he was admitted to the South China University of Finance and Economics.

He started to work and study hard at the university, but he realized that the money he earned from working and studying hard was barely enough to feed himself, and he didn't have any extra money to give to his younger siblings.

So he decided to take the knowledge he learned in school and put it to practical use.

He first discussed with his classmates to do nursery business, Shen Guojun is very business minded, soon, he relied on the sale of nursery a small fortune.

He looked at his hands of 10,000 dollars, he smiled with relief, but he was not proud, he knew that this is only the beginning of success.

Later, he found a business opportunity in foreign trade, so he and his classmates started a plywood foreign trade business.

This business, directly let him earn 1.8 million.

1.8 million is a lot of money now, let alone in the 1980s.

He relied on this money to give his younger siblings a rich life.

Shen Guojun's four years of college life came to an end in the blink of an eye, and because he excelled in his studies while in school, he was assigned to work at the Construction Bank after graduation.

The job is an iron rice bowl that everyone envies, and even Shen Guojun himself feels the same way.

After work, Shen Guojun, with his talent and ability, step by step to the position of deputy director of the office.

In 1992, Shen Guojun was assigned to work in Hainan because of the needs of the organization.

Shen Guojun arrived in Hainan, found that there are very many business opportunities here.

He thought: if successful, the money earned, is a normal person can not earn a lifetime.

Although, Shen Guojun also saw that the sea business people happy and sad.

But he must try.

So, in 1996, he made a bold decision: quit his job and go into business.

03

His decision to quit his job as a bank cadre made everyone around him think he was crazy, but he himself knew that the fish and the bear's paw, you can't have both.

And many years later, also proved Shen Guojun's original decision was correct.

After resigning, Shen Guojun decided to go north and start his own business after a series of studies.

In 1997, he set up China Yintai Investment Company in Beijing, which later became the key to Shen's operation.

When he started, he only recruited 2 assistants, a secretary and a driver.

Entrepreneurship in any era, is a small stability, high risk things, Shen Guojun start-up era is no exception.

Not long after the establishment of Yintai Investment Company, Shen Guojun encountered the Asian financial crisis.

But he didn't follow common sense.

Shen Guojun knew that real estate would definitely be affected by the financial crisis and prices would plummet;

so he took out all his savings and bought three buildings.

He predicted that it wouldn't take long for the financial crisis to end.

After it's over, he'll sell the three buildings at the same price as before the drop, and make a profit of $18 million.

But Shen Guojun did not expect the financial crisis, but also did not follow the common sense.

In 1998, Shen Guojun found that the financial crisis lasted a long time, the destructive force, if the hands of the three buildings are not sold, then it will be smashed in their own hands, so that they lost their money.

He is no longer a sitting duck, but to take the initiative, and eventually, Shen Guojun sold two buildings at cost, the third building out of hand.

Shen Guojun said, "No one really wants this building, I will develop it myself."

The third building is the best location, the most prosperous location.

Shen Guojun, after much deliberation, decided to transform it into a department store, which is now known as Yintai Department Store.

He spent 400 million dollars to package it and solicit stores.

Soon, all the spaces in Yintai Department Store were leased out.

Shen Guojun did some serious planning for the Yintai department store, and although it took off, it was not at all the high-end department store he had imagined.

Shen Guojun, who has been working hard on the planning of the Yintai department store, is not at all the high-end department store that he had imagined.

This Li Ling is known in the industry as the "Queen of Department Stores", the fame is loud and clear.

In Shen Guojun and Li Ling's **** with the efforts, Yintai Department Store directly on a grade, but Shen Guojun still feel that the visibility is not enough.

Shen Guojun began to look for people everywhere, and finally in the introduction of a friend, he spent a lot of money, invited a Pacific Department Store executives, **** with the same and Li Ling management of the Yintai Department Store.

Under the management of the professionals, Yintai Department Store has grown by leaps and bounds in all aspects; and it has precisely positioned young people as their main consumer group.

When the whole industry was under attack, not only was its position not threatened, but it squeezed into the high-end department stores.

Over the next decade, Shen Guojun continued to adjust his strategic layout and formulate new development policies, which also ushered in a golden decade for his Yintai department store.

By this time, he was already a well-known entrepreneur, and his career reached a small peak, but the peak moment of his career came after he met Jack Ma.

It can be said that Jack Ma is Shen Guojun's bole.

04

Shen Guojun and Jack Ma's acquaintance is a fate.

One day in 2003, Shen Guojun took a plane to go abroad on business.

On the plane, he met Jack Ma, and the two were considered elites in their respective industries, so they chatted with each other.

The more they talked, the more they enjoyed each other, and in the blink of an eye, the plane reached its destination.

Before getting off the plane, Shen Guojun took the initiative to ask for Jack Ma's contact information, and after that, the two of them contacted each other more and more frequently.

In 2006, Ma intended to run a high-end club in Hangzhou, and he contacted Shen Guojun;

Shen Guojun agreed with the proposal, and he took the initiative to fund the club, becoming one of the founders of the high-end club.

In 2010, both Shen and Ma were shareholders in the Yunfeng Fund, the only fund in China founded by a well-known entrepreneur and successful entrepreneur.

Later, the rise of the e-commerce industry has hit traditional industries like never before, and Shen's Yintai department store is no exception.

At this point, Ma felt there should be a new way to sell, and after he gave the idea to Shen Guojun, he felt it was very much in line with the current stage of Yintai.

So the two of them followed suit and started working together.

Jack Ma has online resources, and Shen Guojun has rich offline resources; the two of them felt that if they complemented each other's strengths online and offline, it would definitely bring their careers to the next level.

As expected, this new combination brought them great benefits.

Ali took a stake in Yintai Commercial in 2014, and three years later, Ali invested nearly $20 billion in Yintai Commercial, making it its largest shareholder.

In 2016, the establishment of Rookie Logistics, Jack Ma is the chairman of the board of directors, Shen Guojun served as CEO, and he also invested 1.6 billion in "Rookie", which is the second largest shareholder after Ali.

It can be seen, in the Ma Yun's business activities, you can always see the figure of Shen Guojun, the two are almost inseparable, they help each other, each other's achievements.

In the 2020 Hurun Rich List, Shen Guojun was ranked 74th on the list with a value of 56 billion dollars, which impressed people.

In our eyes, Shen Guojun is a successful man.

And behind a successful man, there is often a woman who is willing to pay.

05

In 2014, 52-year-old Shen Guojun and his 31-year-old wife, Zhang Wanru, joined hands and entered the marriage hall.

Zhang Wanru graduated from Beijing Film Academy and is an actress, although she is not hot, but in the entertainment circle is very low-profile,

The marriage of this pair of "old husband and young wife", although they got the blessing of their family and friends, but it is not favored by the outside world.

Some people say that the two of them have a lot of money and a lot of face.

However, Zhang Wanru is not as bad as she is said to be. Not only does she support her husband's career behind the scenes, but she is also Shen Guojun's good wife.

She knows that her husband is not very good at talking, and although she is not well known by the audience, she has been in the show business for many years and has developed a good tongue.

So Zhang Wanru helped Shen Guojun negotiate a lot of cooperation.

She worked hard to prove to the outside world that she was not an idle rich wife, but her husband's right-hand man.

Shen Guojun chose her because he thought she was a good and capable wife.

The couple's complementary personalities contributed to Shen Guojun's increasingly brilliant career.

Moreover, Shen Guojun and Zhang Wanru's daily outings, or attending major events are very low-key, never publicized.

06

Nowadays, Shen Guojun is envied by countless people for his double success in love and career, but his success is not easy.

As the saying goes: no pain, no gain.

The pain he suffered in his earlier years was all the impetus for his success;

Although Shen Guojun had the envy of countless people after graduation, but he did not swing this way,

When he saw the "risky" road to wealth, he still decided to The first time I saw this, I had to go to the hospital to see if I was going to be able to get a good meal.

Many people think that the main reason for Shen Guojun's success is that he met his friend, Ma Yun; however, if he didn't have any real skills, he wouldn't have been able to grasp the good opportunities that came his way.

So, the main factors of a person's success are: motivation, courage, intelligence, wisdom.

Everyone dreams of becoming as rich as Shen Guojun or Jack Ma, but the road to entrepreneurship is all about perseverance, determination and perseverance in order to make your business better and better.

Shen Guojun fought for more than 20 years to make Yintai present today's appearance, and Yintai is also under his leadership to stabilize the progress, he also finally became a big success.

I hope that in the next 20 years, Yintai will continue to create new glory.

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