Traditional Culture Encyclopedia - Traditional stories - Domestic clothing and textile concept stocks have risen in succession. What opportunities will domestic clothing brands usher in?

Domestic clothing and textile concept stocks have risen in succession. What opportunities will domestic clothing brands usher in?

Personally, I think that the concept stocks of domestic clothing and textile are rising one after another, and domestic clothing brands will usher in a huge development space. However, the future development of our clothing industry comes from the integration of personalization and industrial chain, rather than the current extensive and OEM model.

The industry that can't be monopolized determines that personalization is the future.

The space of the clothing industry is too huge, because it is a necessity for everyone, but at the same time, no clothing is a necessity for anyone. What concept? It is precisely because of the large population base that this market is large enough. However, people with such a large base are increasingly dissatisfied with taking the same road as others, which determines that the personalized potential and space of this industry is huge. Up to now, no matter how many world giants are involved and how many local brands are making efforts, the clothing industry doesn't even have a real leader. The iterative and personalized needs of this industry are really too fast. This also determines that only by meeting the personalized needs can we gain a foothold in this industry in the future.

Achieving high efficiency through industry integration is the way out for the clothing industry.

As mentioned earlier, the clothing industry is different from many industries, and the iterative speed of this industry is beyond imagination. Some products in this industry can't even live for a week, and product iteration every season is common. This determines that practitioners in this industry, whether producers or traders, must have the ability to respond quickly enough to this industry. This kind of reaction ability corresponds to the business operation of the enterprise, which requires that the products can go online, and the production capacity can be released and put into the market immediately after the market changes, and delivered to consumers in a very short time. Without the perfect integration of industrial chain, it is impossible to achieve this effect. In this market, whoever completes the integration of the industrial chain first will have the advantage and quickly erode the market share of competitors.

Therefore, the development space of the clothing industry is still huge, but it is no longer the original extensive industry, but the industry that pursues individuality and industry integration to quickly adapt to market changes.