How are all orders received by the factory handled?

Entrepreneurship can be divided into two forms: one is to open a small shop or set up a stall in the street, and its passenger flow is mainly self-help tourists, or tourists obtained through leaflets and activities. With the development of Internet technology, there are still additional networks to purchase orders. This kind of entrepreneurship is very difficult. Even if you have no experience and connections, you can generally survive as long as you choose the right place and sell the right products. The other is real entrepreneurship. The difficulty of starting a business is far less than that of a roadside shop. Yan Yan, a famous investor, once said at the China Entrepreneur Forum: judging from the success of entrepreneurs, the success rate of China's entrepreneurship will not be higher than 1%. So how do these companies get orders after starting a business? After all, orders are the foundation of an enterprise's survival. Not surprisingly, 99% of the initial orders of enterprises come from the founders.

As a gold business person in a banking enterprise, I have visited many enterprises and heard many successful family histories. Of course, most of them are said by others. The real boss himself only said it once, on the wine table.

1, initial stage

The boss of enterprise A is the boss of a local clothing enterprise. Before leaving my job to start a business, I worked in a local large-scale listed shoe and clothing enterprise for 12 years, from salesman to sales person in charge in South China, which was regarded as the middle-level leader of the enterprise. In 2003, he resigned and started a business, doing garment processing. Where did his list come from? -Former listed companies that have worked (so it doesn't matter if you have contacts when starting a business, so don't start a business easily without experience). In the peak season, listed companies have too many orders, and some simple processes will be sent to the processing plant, so Company A will have orders, but in the off-season, listed companies' own production bases can complete orders, so A will be in an awkward position.

2. Promotion stage

If you are an ordinary person, after you have achieved the first step and earned a steady and considerable income, you will lose the enthusiasm to continue to struggle and become a master of guarding the city. However, Boss A is obviously not an ordinary person. After the production scale of the enterprise was expanding, he began to consider producing his own brand. After all, the benefits of OEM are always inferior to those of independent brands. After finding someone to design the brand icon, he began to try to produce his own clothing products in small quantities. Of course, because there is no advertisement and no long-term product reputation accumulation, his own products have neither franchisees nor supermarket counters. However, the scale cost of investing in direct stores is too large, so there are no other direct stores except the store at the entrance of our factory.

Of course, the clothes made must not be moldy, so various exhibitions have become his goal. Since 2006, he and the sales staff of the company have frequently participated in various exhibitions (such as Canton Fair, World Expo, CIFIT, China-Asia-Europe Expo, China-ASEAN Expo, etc.). Due to the acceptable quality and price advantages, he succeeded in getting some orders. At this time, his business began to be divided into two parts: one is processing on behalf of others; The second is the sales of their own products.

3. Brand stage

With the continuous expansion of production scale and the increase of income, he began to seek the road of brand. On the one hand, he advertised in our local TV station and newspaper, which made him famous. On the other hand, we set up stalls in the clothing city founded by the local government, and gradually wholesalers from all over the world wholesale their clothes with small brands but fair quality. In 20 12, after the Internet sales such as Taobao Tmall became more and more popular, he set up the network business department and began to operate direct stores on various e-commerce platforms. By the latest round of credit granting in 2020, the company's report sales revenue has exceeded 500 million yuan, which is considered as a certain scale enterprise in our local area. Of course, there may be some moisture in the sales of statements (just to meet the requirements of bank credit loans). However, the tax payment of 20 18 and 20 19 has exceeded100000 yuan. From the tax point of view, although there is moisture, the moisture will not be too high.

To sum up what we have learned from various contacts in reality, factory orders generally come from several aspects: (1) the founder's contacts or interpersonal orders; (2) expansion of sales orders; (3) Orders for participating in various exhibitions; (4) orders from wholesalers or downstream customers (the products of enterprises need to have a certain popularity); (5) Terminal channel orders (direct stores or franchise stores, including online direct stores).

In reality, the founders of most enterprises are from sales, mainly because sales are easy to accumulate relevant network resources; Secondly, in order to get the order, the necessary entertainment is indispensable, and the eloquence and alcohol consumption of the sales staff are indispensable.