What is the corporate culture of Starbucks?

1. Corporate culture is an important factor supporting Starbucks to develop from an unknown coffee retail store into a coffee giant. As the soul of an enterprise, corporate culture plays an extraordinary role in its daily operation. The core of Starbucks corporate culture has three aspects:

1. First, create a brand-new experiential cultural atmosphere. At that time, it was a great innovation. Starbucks founded by Schultz gives people a "third space" between home and office, allowing customers to swim in it as much as possible.

2. Second, the cultural orientation of realizing self-worth. Starbucks has always regarded employees as partners, so it only makes "live advertisements". Moreover, letting customers see that a company is so kind to its employees will naturally make them trust and admire more.

3. Third, the cultural pursuit of innovation. Raw materials are the first step to decide whether a product is good or not. When Schultz discovered Starbucks, he was attracted by its high-quality coffee beans. Now Starbucks has set up a global supply base to provide Starbucks with coffee beans and ensure the quality of coffee.

Second, a very important reason for Starbucks enterprises is that in the benefit pyramid of traditional business model, the top is shareholders, including customers, and the bottom of the pyramid is employees. However, the traditional business model of putting shareholders first is wrong. Starbucks believes that employees are our most important asset, followed by customers and then shareholders.

3. Starbucks was founded in 1985, and its headquarters is in Seattle, Washington. It is a collection of purchasing, baking and selling high-quality whole bean coffee. It also sells on-site brewed coffee, espresso coffee, iced coffee, various supplementary foods, selected fine tea products and various coffee-related accessories and equipment through the company's retail stores. Starbucks also sells coffee and tea products, and carries out commodity licensing business in various ways, including authorized retail stores. In addition, Starbucks also produces and sells all kinds of ready-to-drink beverages through equity investment and brand authorization.