What are some examples of service innovation?

After serving the China International Import Expo (CIIE) for four years in a row, the KFC brand has continuously upgraded its menu. Provide consumers with more choices. In addition to fried chicken, hamburgers and other ready-to-eat products that are deeply loved by consumers, KFC's own kitchen series packaging retail products.

Introduction to service innovation

From the perspective of economics, service innovation refers to an economic activity that increases the added value of tangible or intangible products through intangible manufacturing means. This kind of activity is particularly prominent in the information industry. With the rapid development of information technology, the homogenization level of product technology and function is getting higher and higher, and the space for competition by improving product quality and reducing product production cost is getting narrower and narrower, so service has become an important weapon for enterprises to participate in market competition.

From the technical point of view, service innovation is a soft technology innovation activity aimed at meeting human needs. Such activities can be divided into soft technology innovation activities around the management, organization and design of material production departments, soft technology innovation activities around cultural industries and social industries to promote social ecological progress and enrich spiritual life, and soft technology innovation around traditional service industries and narrow sense intellectual service industries.