Emblem of 2022 Winter Olympics and Its Implication

12 15 night, at the Water Cube of Beijing National Aquatics Center, the emblem of the 2022 Beijing Winter Olympics "Winter Dream" and the emblem of the Winter Paralympics "Leap" were unveiled and officially unveiled. The picture shows the emblem of the 2022 Beijing Winter Olympics "Winter Dream". Image source: Beijing Winter Olympics Organizing Committee

Beijing, Beijing, 65438+February 16 (Yu Wang) After waiting for more than a year, the emblem of the 2022 Beijing Winter Olympics and Paralympic Winter Games was finally unveiled on the evening of 15. Among them, once the emblem of Beijing Winter Olympics "Winter Dream" appeared, its top-down cultural atmosphere left a deep impression on people. What does it convey? What kind of cultural background does the design with the Chinese character "winter" as the core highlight?

It is understood that the solicitation of the emblem design started on July 3, 20/KOOC-0/6 and ended on October 30, 20/KOOC-0/65438+/KOOC-0/6/KOOC-0/0. * * 4,506 design schemes were received, which is 2.2 times that of the emblem of Beijing 2008 Olympic Games. The designs come from all over the world. After six stages: global collection, expert review, revision and deepening, appraisal exchange, legal review and reporting for approval, "Winter Dream" finally stood out.

Coincidentally, Lin Cunzhen, the author of the emblem of the 2022 Beijing Winter Olympics and vice president of the School of Design of the Central Academy of Fine Arts, is also the designer of the emblem of Beijing's bid to host the 2022 Winter Olympics.

When talking about why China's Chinese character "East" is the core of design creativity, she said: "East is a direction, and both writing and calligraphy are representatives of China culture. The emblem of the Olympic bid and the emblem originated from the same word' winter', which has both inheritance and development, showing two completely different States.

Lin Cunzhen, the author of the emblem of the 2022 Beijing Winter Olympics and vice president of the School of Design of the Central Academy of Fine Arts, is also the designer of the emblem of Beijing's bid to host the 2022 Winter Olympics.

The upper part of the emblem shows the shape of skaters, while the lower part shows the heroic attitude of skiers. The lines dancing in the middle are smooth and full of rhythm, representing the ice and snow slides in the continuous mountains and the ribbon dancing in festivals, adding visual feeling to the emblem and symbolizing that the Beijing Winter Olympics will be held during the Spring Festival in China.

The main color of the emblem is blue, which symbolizes dreams and the future, as well as bright and pure ice and snow. Red and yellow are derived from the national flag of China, representing the passion, youth and vitality of sports. In the form of "Beijing 2022" font, it absorbs the characteristics of China's calligraphy and ribbons, enhances the cultural connotation and expressive force of the font, and also embodies the sense of integrity and unity with the emblem graphics.

Zhai Haoran, a graduate student in Beijing, told reporters that the release of the emblem made him look forward to the Beijing Winter Olympics even more: "The emblem of the Beijing Winter Olympics has finally unveiled its mystery. "Winter" is a unique Chinese character in China, and it also represents the long history of the Chinese nation. The emblem makes it so colorful. Looking forward to the Beijing Winter Olympics in four years! . "

The release of the emblem of the 2022 Beijing Winter Olympics has more different meanings for Liao Xin, an overseas student: "The Winter Olympics held by our country finally has its own logo, and China culture is deeply integrated into it. I can proudly introduce the emblem of Beijing Winter Olympics to my friends in the future! "

65438+February 15, the emblem of Beijing 2022 Winter Olympics "Winter Dream" was released. On the same day, the release ceremony of the emblem of the Beijing 2022 Winter Olympics and the emblem of the Winter Paralympic Games was held in Beijing. Xinhua News Agency reporter Yan Huanzong photo source: Xinhuanet

Wang Xiang, who is currently engaged in ice and snow events, said that the release of the emblem of the 2022 Beijing Winter Olympics means that the Beijing Winter Olympics has entered a new stage. "As a Beijinger, I will start from myself in the next four years and contribute to the success of the 2022 Beijing Winter Olympics." He said.

Zhao Hongbo, head coach of China figure skating national team who attended the release ceremony, believed that the emblem represented the essence of an era and an Olympic Games. "The emblem of the 2022 Beijing Winter Olympics represents the traditional culture of China, and calligraphy is the most classic interpretation of China culture. Its color matching, including the echo of the two emblems of the Winter Olympics and the Winter Paralympics, is very meaningful. "

As a former Olympic athlete, Li Nina is even more excited: "Every time I participate in the Olympic Games, the emblem is a wonderful memory for me. Especially this time it was held in my own country, so I was very excited when I saw the emblem tonight. "

According to BOCOG, the emblem uses the artistic form of China calligraphy, and combines the rich oriental culture with the international modern style, presenting a new image and a new dream of China in the new era.

Release ceremony of the emblem of Beijing 2022 Winter Olympics and Paralympic Winter Games. China News Service reporter Li Yin photo

Hang Hai, the designer of individual sports icons for medals in the 2008 Beijing Olympic and Paralympic Games, explained that for China people, China Chinese characters and calligraphy have a very high artistic level and are easy to understand. For foreigners, although they may not know what this word is, they can understand the emotions conveyed by the abstract expression of calligraphy.

He believes that this is another emblem with distinctive China characteristics and connotation that China has contributed to the 2022 Winter Olympics after the emblem of Beijing 2008 "China Seal-Dancing Beijing".

Wu Weishan, a member of the expert evaluation committee of the emblem of the Beijing Winter Olympics and director of the China Art Museum, believes that more and more people are learning Chinese all over the world. Designing the emblem of the Winter Olympics with the Chinese character "Winter" is a way to let the world know China's story about China, which can make the world feel beautiful and respect the culture of China.

David grossman, president of the International Design Association, believes that this emblem has achieved a good balance between tradition and modernity. He said: "This emblem shows the culture of China, and even people who don't know Chinese can see the harmonious relationship between it and the China characters and symbols of the Winter Olympics. Besides, it looks international. For international audiences, it is easy for them to see not only the elements of China and sports, but also winter sports. This will be an impressive emblem. " (At the request of the interviewee, some characters in this article are pseudonyms) (End)