What is the function of SEO?

SEO is the abbreviation of English Search Engine Optimization, and Chinese translation is "search engine optimization". SEO refers to on-site optimization, such as website structure adjustment, website content construction, website code optimization, and off-site optimization, such as off-site promotion and website brand building. , so that the website can meet the requirements of search engine ranking, improve the ranking of keywords in search engines, thus bringing accurate users to the website, getting free traffic and generating direct sales or brand promotion. The main functions of SEO are:

1, so that the website conforms to the crawling habits and laws of search engine spiders;

2. It is convenient for users to find the required webpage content faster;

3. Make the keywords of web pages rank high to meet the search needs of users;

4. Let people in need quickly find web content providers;

5. Enhance the natural ranking of website search results and increase the credibility;

6. Increase the number of website views and promote website promotion and business development;

7. Increase the exposure of excellent websites and improve the technology of web development;

8. Enhance corporate image and enhance corporate visibility;

9, become the main window of enterprise external publicity;

10 to realize personalized demand search;

1 1, expanding the scale of enterprise capital;

12 to optimize the financial structure of enterprises;

13, asset restructuring through SEO;

14, adjust product structure and promote industrial upgrading;

15, to establish brand protection for enterprises;

16, saving network marketing expenses for enterprises.