Innovative expression makes the "national wind fever" last for a long time.

Abstract: In recent years, the "national craze" based on the creative development of China's excellent traditional culture has become a social and cultural phenomenon that cannot be ignored. Various "national style" cultural products based on Chinese excellent traditional culture are constantly emerging, and the long and heavy Chinese excellent traditional culture is reappearing in front of the world with a novel and fashionable attitude. (July 65438, 2004, Yang Guang. com)

Cultural variety shows such as Chinese Poetry Conference and China in Ancient Books have been continuously broadcast, and "national style" dances such as "Tang Palace Banquet" and "Luoshen Fu" have been successfully "out of the circle", and cultural and creative products such as Wenchuang Ice Cream are selling well ... In recent years, high-quality "national style" cultural products have emerged continuously, achieving a clever combination of excellent traditional culture and modern fashion elements with superb artistic standards and fashionable expressions.

Chinese civilization is brilliant and traditional culture has a long history. However, in the era of multi-cultural interaction and agitation, information dissemination is extremely rich and rapid, and excellent culture also needs excellent expression, otherwise it will be submerged in the information wave and unable to bloom its due glory. The rise of "national wind fever" benefits from the innovative expression of traditional culture. On the basis of digging deep into the essence of traditional culture, creators can choose representative and infectious cultural representations, combine the application of digital information technology and modern light and shadow technology, reinterpret and recreate traditional culture in a way that the public likes, and release the extraordinary charm of traditional culture while satisfying the sensory enjoyment of the public.

Whether the "national wind fever" can be sustained depends on constantly bringing forth the old and bringing forth the new, and attracting more attention with more high-quality "national wind" products. At the same time, we should also prevent some products from fooling the public and damaging the image and reputation of traditional culture under the banner of "national style" in order to rub heat and grab traffic. Both cultural enterprises and literary and art workers should correctly understand the value of "national style" products, consciously assume the responsibility of inheriting and carrying forward excellent traditional culture, create excellent products with ingenuity, and strive for higher social benefits, instead of blindly focusing on economic interests, always maintaining a certain strength, without losing the massiness and true colors of traditional culture in the upsurge, and making "national style" stable and far-reaching.

Excellent traditional culture is a rich treasure house of cultural resources, which contains rich life wisdom, values, moral ideals, life pursuit, emotional realm and ways of perceiving the world. It is our deepest cultural soft power. The creation and dissemination of "Guofeng" products must adapt to contemporary culture, coordinate with modern society, carry forward the cultural spirit that spans time and space, transcends the country, is full of eternal charm and has contemporary value, and let one high-quality "Guofeng" products relay "out of the circle" to help excellent traditional culture glow with more vigorous vitality of the times.