What are the design concepts of corporate brand VI?

Zhonghui Design (professional VI design company) Answer:

The design of corporate brand VI(Visual Identity) refers to presenting the unique image and characteristics of an enterprise through visual elements, such as logos, colors and fonts. VI design concept mainly includes the following aspects:

1. Consistency: VI design should be consistent both inside and outside the whole enterprise, and all visual elements should be unified in advertising, promotional materials and product packaging.

2. Simplicity: VI design should be as concise as possible, and can express the characteristics and image of the enterprise with the least elements, so that it is easier to remember and identify.

3. Prominence: VI design needs to highlight the uniqueness and characteristics of the enterprise, thus making it easier for consumers to remember and recognize the brand.

4. Adaptability: VI design should be adaptable to different media, platforms and environments, such as websites, apps, posters and business cards.

5. Emotion: VI design should be able to convey the feelings and attitudes represented by the enterprise, and arouse consumers' admiration and recognition of the brand.

6. Creativity: VI design should be creative and artistic, so as to make the brand more attractive and appealing.

to sum up, VI design is not just a simple combination of a logo or some visual elements, but a comprehensive design that presents the corporate image and characteristics. Good VI design can make the brand more recognizable and appealing, thus enhancing the brand value and market competitiveness.