Protection Measures for Liuqin Opera

The government should introduce relevant policies as soon as possible, assess performing arts groups, combine the implementation of the intangible cultural heritage protection project, refer to the national protection of Beijing Opera Troupe's methods and measures, determine the priorities, and provide special financial support to promote the development and prosperity of the art of Liuqin Opera.

Liuqin opera has a high historical value, cultural value and artistic value, should be given protection. Should grasp the mobilization of all aspects of strength, relying on a variety of existing scientific and technological means, to preserve the Liuqin opera information, leaving this valuable heritage for future generations. At the same time, improve the treatment of opera creators and performers, improve the working and living environment of opera workers, attach great importance to the cultivation of professionals and reserve talents, to ensure that the art of Liuqin Opera successors.

As a local theater performing arts groups, carrying the burden of inheritance and protection, to continue to develop and grow, improve visibility must firmly grasp the direction of the development of advanced culture, adhere to the scientific development, to excellent works to inspire people, and actively create the conditions, but also in-depth study of the market, to understand the market, the only way to be invincible in the market competition.

(1) Increase reform efforts, grasp the mechanism and artistic innovation. To draw on the successful practice of economic system reform, according to the overall goal of establishing a socialist market economy, in accordance with the laws of the market economy, through the reform of the existing system and management methods, standardize and improve the market order, and strive to create a favorable environment for the development of performing arts groups.

First, performing arts organizations should be divided, defined and managed by categories. Should seek social benefits and the dominant role in social life, should be through the financial allocation, increase financial support, at the same time, the use of their own resource advantages, and actively carry out paid services to expand the performance market. Adhere to the policy of "walking on many legs", to carry out the activities of the marriage of culture and enterprise, and do everything possible to expand the social participation component of the arts, the implementation of diversified construction of arts organizations.

Secondly, we should start from the standardization of systems and internal reform, the employment system, the distribution system reform. The implementation of competition, full employment system, fixed positions and responsibilities, attendance and performance, performance-related, and actively implement the director system, producer system, agent system, the establishment of reward and incentive system according to the work of the incentive system and so on, and ultimately establish a set of effective, adapt to the market competition, incentives and constraints on the mechanism.

Third, keep pace with the times, understand the relationship between inheritance and development, and strive for innovation. Liuqin opera art in the many art categories, can continue to survive and develop to attract more audiences, depends both on whether it meets the aesthetic requirements of modern audiences, but also depends on the degree of innovation. The Chinese opera tradition is profound and far-reaching, combining singing, reciting, acting, playing and dancing in one furnace. Liuqin Opera, which was born in the Yishui River of Mengshan Mountain, has a fertile soil for survival and a deep mass base, thus constituting its own unique art form that distinguishes itself from other arts. Innovation means the existence and continuation of artistic life, if you can't innovate in time, you will step by step lose the support of the audience and go into decline.

(2) establish talent awareness, pay attention to talent training. Talent is the first resource. Therefore, we must establish a sense of talent, pay attention to the cultivation of talent, the implementation of the strategy of talent Xingwen, construct a highland of talent, to train a group of business elite, strong quality of Liuqin Opera performers; to train a group of understanding of the arts and good management of the management of the talent, and strive to change the shortage of artistic talent, especially the shortage of "high, fine, sharp" talent situation. The cultivation of such talents, firstly, should be carried out in the following ways. And the cultivation of such talents, a capital, two ways, three policies. Cultivate talents do not spend money is not possible, this is the material guarantee. With this guarantee, and then by going out, please come in, to participate in various types of specialized classes, seminars, training and further education, planned and systematic training of a number of specialists, experts. At the same time, we must have the heart of the love of talent, cherish the talent of the road, the method of employing people, the protection of talent policy, to create conditions for the recruitment of talent, retention of talent, the protection of talent and unconventional use of talent, to provide them with a place for them to use their strengths, so that they are comfortable to put to work.

(C) structural adjustment, resource **** enjoy. Whether it is public welfare culture, or market culture, if you rely only on state investment, from human, material and financial resources are difficult to reach, and not in line with the reality. Therefore, there is a problem here of adjusting the cultural structure and optimizing the combination of existing resources according to the needs of the society and the market. Under the circumstances, we are required to increase financial investment, strengthen infrastructure, and build and structure the necessary platforms for arts organizations to have carriers to rely on. At the same time, we must change the past kind of "fight alone" situation, the implementation of joint, join forces, break the unit and departmental boundaries, from the assets, resources and other aspects of optimization and integration, do not seek all, but seek to use, not only to increase their own integration, but also to open up their horizons, in a wider range of integration and use of cultural resources, so as to achieve the resources * * * * * enjoy. * * * enjoy.

Liuqin drama photo

(D) grasp the production of fine products, the implementation of brand strategy. We have rich cultural resources, Shandong Liuqin opera as an influential local theater, has a solid cultural heritage and good basic conditions. Book saint Wang Xizhi, Zhuge Liang, the wise man, military saint Sun Wu, etc. have cultural origins with Linyi. As for the revolutionary culture, contemporary culture, Yimeng old area is not to mention. This shows the richness of the city's cultural resources. As a performing arts organizations have the responsibility to follow the important idea of the "Three Represents" and the central government's efforts to dedicate more and better excellent spiritual products, with a strong sense of mission and responsibility, to grasp the production of high-quality goods.

The key to high-quality production is to have planning, planning, and implementation. Planning, is a good idea, the overall layout, blueprint design. To do a good job of planning, it must be in the higher authorities of the overall leadership and organizational coordination, in-depth research and study, to absorb the relevant experts, writers and creators and service units and other aspects of the views of a wide range, brainstorming, with a clear plan, but also have a good planning, the work should be new, innovative, and have a high trick to catch the audience, attracting the audience of the highlights, the point of entry, there is a unique artistic style of the drama and The expression, that is, we often say "masterpiece".

Brand means high quality, high visibility, high credibility, high market share and high efficiency. In this sense, the brand is wealth, is the life of the performing arts organizations. There is no brand, its sensational effect, the market effect is completely different. Liuqin opera performing groups want to develop, out of Linyi, out of Shandong, make a difference, we must be in accordance with the laws of art and the laws of the market to find ways to create a cultural brand rich in Yimeng characteristics, the implementation of the "Excellence Project", to create a number of masterpieces, to create a high-quality brand name.

Linyi Liuqin Troupe has also produced excellent plays with great influence, and many famous actors and actresses of Liuqin Opera have emerged, such as: the creation and rehearsal of "Sisters Marrying Easily", "Crouching Dragon Seeking Phoenix", "Cai Shi Yu", "Yimeng Frost and Leaves Red", and the famous actors and actresses of Liuqin Opera, such as Zhang Jinlan, Li Chunsheng, etc. These artists and works of art have all been produced in Yimeng, and have been used to create the cultural brand with rich characteristics of Yimeng. These artists and art works have been a sensation in the province and abroad. Sisters Getting Married Easily" was also transplanted and made into a movie by the Provincial Lu Opera Troupe. The ballad of "If you don't see Zhang Jinlan in the theater, you will spend 20 cents for nothing; if you don't see Li Chunsheng in the theater, you will work for nothing for one day" is still circulating among the people, which has a great influence on the development of Liuqin Theater Troupe.

Liuqin troupe of artists, but also efforts to produce a number of artistic excellence, but can cause a great sensation is not, and most of these plays, such as smoke clouds, fleeting. Therefore, the Liuqin opera is not no market, but to open the mind to think of ways, must go out, go down, in the creation of rehearsals of new plays, really close to the grassroots, close to the people, firmly grasp the laws of art, give full play to the Liuqin opera art style and characteristics, both to emphasize the ideological, artistic, but also emphasize the ornamental, only then, rehearsals of the play has a long-lasting vitality to win the market, win the audience. Only in this way can the repertoire have a long-lasting vitality and win the market and the audience. At the same time should also know how to operate in the market, know how to market their own art products, so that it becomes a double economic and social benefits of art products and art brands.