What are the marketing strategies of logistics service products in the introduction period?

1. Quick grab strategy, that is, high price and high promotion strategy: adopting high price is conducive to establishing product image, helping enterprises to obtain more gross profit, more conducive to recovering costs and promoting high-intensity promotion; High sales promotion is conducive to attracting target customers to buy products.

2. Slow predation strategy, that is, high price and low promotion strategy: the purpose of adopting this strategy is to increase profits, recover funds and reduce future risks.

3. Rapid penetration strategy, that is, low price and high promotion strategy: this strategy pays attention to the long-term occupation rate and scale advantage of enterprises, and the conditions for adopting this strategy are: high price elasticity of products, reducing costs and increasing sales; The product market capacity is large and stable, and the market competition is fierce; High promotion is conducive to the spread of brands and strive for more potential consumers.

4. Slow penetration strategy, that is, low price and low promotion strategy: low price is conducive to products entering the market, and low promotion is conducive to reducing costs.

Extended data:

The conditions for adopting the quick grab strategy are: products have quality advantages, consumers don't know enough about product brands, but the market capacity is large and stable, the price elasticity of products is low, and enterprises are eager to occupy the market.

The applicable conditions of slow predation strategy are: low price elasticity of products, stable but small market capacity, or large but unstable capacity, weak competitors, insignificant brand role, and enterprises pay attention to short-term gains while ignoring long-term market share.

The applicable conditions of slow penetration strategy are: the product price elasticity is large, the market capacity is large, and the low price itself is to compete for share. If the new product is an improvement of the original product, consumers are already familiar with the brand of the product, or the product is already a brand-name product, the role of promotion is not great, and low promotion is conducive to product competition.