Faced with the rise of community e-commerce, has traditional e-commerce really declined?

If you think too much, you will not fail.

Traditional e-commerce has people looking for goods, and now social e-commerce and media e-commerce have people looking for goods. Each has its own advantages. The two are not completely different, but have overlaps. Why do you say that?

To talk about a phenomenon, many high-end players on Taobao have encountered bottlenecks. Will they sit still and wait for death? Certainly not.

There are many ways out, and trying other platforms does not mean that he has to give up his existing Taobao traffic.

Many merchants are forward-looking, and when they see micro-business, they also try to build their own communities through Taobao. Then engage in repurchase, or 2B offers courses and group meetings.

Platforming is not a one-dimensional gameplay, it is just a stepping stone for many people.

Nowadays, many big manufacturers I know have started to make Internet celebrity models and carry out live broadcasts to bring goods, and then use second-category platforms such as Douyin Store and Kuaishou Jinniu for low-cost traffic promotion, using other people’s platforms as promotion channels. Ultra-low unit price attracts users. There is not much difference between your products and ours. I sell it for 99 and you sell it for 9.9. Who do you think consumers should buy? But you want to say that they are cheating money? That's not necessary. They are really losing money, but they don't care about the money. Through customer service before and after sales, they whisper in the ears of consumers, "Joining the group will bring benefits~", and many consumers just join. Join a group, or go to the live broadcast room.

This kind of gameplay is high-end, effective, and can successfully suppress a group of small and medium-sized players who have no private domain experience. What's more, many big businesses have joined together to monopolize the local supply chain. Want to get involved? Either join or you won't even get the goods. Or if you have your own supply chain, you can come in and play. Whatever you sell, I will reduce the unit price by ten times. I will make you lose money first, and then we can continue to play together as a team. Anyway, there are many of us.

E-commerce is full of pitfalls, and it will never be the platform that declines, but the people who fail to keep pace with the times.