What marketing theory does a fund sales organization generally use as a guide to sell fund products?

4Ps. Fund sales organizations refer to fund managers who handle the subscription, purchase and redemption of fund shares according to law and other institutions that have obtained the qualification of fund consignment business. Generally speaking, fund sales organizations sell fund products under the guidance of 4Ps marketing theory. The traditional 4Ps marketing theory means that because the market demand will be affected by some marketing factors, enterprises need to effectively combine these marketing requirements to meet the market demand and obtain more profits.