Traditional marketing of domestic cosmetics

The makeup technology of young consumers has become higher and higher. In addition to lipstick, eye shadow has become a necessity.

Cosmetic brand plus eye shadow marketing is the existing trend in the field of cosmetics, so what new concepts, designs and concepts of eye shadow at home and abroad are worth learning?

Please take a look with me!

"Summer Honey" and "Twelve Constellations" Theme Eye Shadow Tray

Under the "face value economy", there is no soul without any theme eye shadow.

Recently, Colourpop launched the California Love Eye Shadow in summer. Eye shadow adopts the color of sunny California on the west coast, mainly bronze and beige, providing consumers with a theme makeup suitable for summer. In addition, Colourpop also launched the uh-huh honey eye shadow tray, which is mainly based on the popular color in summer-yellow, and the color number is named after the words related to honey.

"Summer", "California" and "honey" make the new eye shadow of Colourpop appear at the right time.

BH Cosmetics also launched two new eye shadow products with theme colors this year-Constellation Eye Shadow Disc and Galaxy Eye Shadow Disc. The eye shadow tray of Constellation series adopts relatively exaggerated colors such as black, brown and silver to meet the personality customization of cancer women. Galaxy series planetary eye images of each monochrome number, arranged in the "universe" of the eye shadow tray.

In addition to Colourpop and BH Cosmetics, the makeup revolution also launched a series of wild animal eye shadow trays, with zebras, tigers, leopards and other wild animals as the main colors, creating a complete "wild temptation".

If you also want your eye shadow to be a combination of face value and fashion, then giving it the right theme color will be the best solution.

"The Book of Songs" Eye Shadow Disc, the Road of "National Tide" for Domestic Makeup

In recent years, domestic make-up has also risen, and many local brands are gaining popularity with the attitude of not losing international brands.

The rise of domestic cosmetics brands is attributed to the prevalence of "national fashion" to some extent. China consumers' cultural self-confidence is gradually improving, and more and more attention is paid to traditional culture. The * * sound between China consumers and products with "Chinese style" is getting stronger and stronger.

This year, Mei XX Dai launched the "Book of Songs" series of eye shadow discs, which are ingeniously integrated with China's traditional poetry culture. This series of eye shadow trays with different shades are named after the words in The Book of Songs, such as "Luming Literature hymn", "Luo Jian Cang" and "Nanjiayu". The outer packaging is like an ancient book, and the illustrations are antique.

In fact, since last year, many domestic make-up brands began to look for design inspiration from China elements, and incorporated China's classical novels, classical poems, landscape flower-and-bird paintings, distinctive costumes and figures into their make-up, showing a booming situation of overseas make-up.

Will liquid eye shadow sell well?

But will this kind of eye shadow really sell better than the traditional dry eye shadow?

I surveyed 15 young female consumers under the age of 25, and asked them to choose between the traditional powdered eye shadow tray and the liquid vial eye shadow. Results 1 1 The consumer chose the traditional powder eye shadow tray.

The survey results show that at present, liquid eye shadow can't keep up with the large-scale replacement of powder eye shadow, and operating powder eye shadow tray is still the best choice for cosmetics manufacturers.

In short, eye shadow marketing will be more complicated than lipstick marketing. Today's lipstick market has reached a relatively mature stage, and everyone has begun to fight for value and price, and there is still a lot of room for businesses to explore eye shadow.