Digital integrated marketing

The process of traditional marketing management is creativity and event-driven, budget constraints, from planning to implementation, through data analysis to form a closed loop.

Digital marketing first needs to digitize the products and services of enterprises; Secondly, digitalization will permeate every step of consumers' decision-making, such as the purchase decision-making process (understanding the brand, considering buying the brand, completing the purchase behavior, and sharing the experience of buying the product); Finally, the whole platform will be digitized, that is, the products will be displayed on various digital platforms as much as possible.

In the era of digital marketing, enterprises are facing more puzzles and challenges in marketing, and data is an important reference for enterprise decision-making. With the development of digital technology, users' catalytic habits, advertising feedback and other processes can be collected, monitored and analyzed. Using a large amount of data, people's behaviors and concerns in the digital marketing era will be more clearly understood.

In addition, enterprises should not only use digital marketing as a means of communication, but also apply data analysis to specific business processes to realize accurate identification of demand and flexible conversion of supply chain, so as to improve the success rate of products.