What should seo ranking optimization scheme do?

SEO scheme writing is a general outline, and many friends who have just engaged in this industry are not sure what to write and how to organize it, so I will share the outline here.

I. Overview

1 and the advantages of SEO

First, the target customer orientation is accurate

Users who use search engines to search for these words show that they are interested in these things. These people have greater opportunities to do business with enterprises. Therefore, search engines have brought potential users with practical needs to enterprise websites.

B, improve the visibility and credibility of enterprises.

Using the popularity of search engines and huge user groups as a platform to carry out marketing, the effect and audience far exceed any print media. Moreover, the natural ranking of search results provided by SEO optimization can increase the credibility of the website.

C, save advertising and promotion costs

Advertising price of traditional print media, Baidu bidding, Google keyword promotion, etc. It has been high and has an upward trend. But SEO only needs to spend a little cost, and it can get high profits.

Second, the website overview

Analyze the advantages and disadvantages of your own website and suggestions for modification, what to do, and what similar competitors can refer to, all of which can be written down one by one to make a general direction for SEO.

Third, the website keyword selection

Keyword selection is a very important part of SEO, which often indicates which step you will take in the future:

First, the principle of keyword selection

1. Take yourself as the center to understand this industry.

2. Understand the keywords of three important labels of competitors.

3. Search the information of a keyword after preliminary selection (preliminarily calculate the competition degree of this keyword):

Number of home pages in the first three pages

Popularized quantity

Baidu product quantity

Number of web pages

4. Use the tool to determine the main keyword (bid of keyword ...)

5. Use this formula:

B, the rational layout and distribution of keywords

Fourth, optimization in the station.

1. Choice of domain name host

2. The layout of keywords

3. Page optimization

4.URL optimization

5. Code optimization

6. Website map use

7.7. Use of robots files

Update of the implementation terms.

Verb (abbreviation of verb) off-site optimization

1. Friendship link

2. External chain promotion

3. Soft text

Implementation measures and records

Sixth, the effect evaluation

Pay attention to the ranking of the website, constantly update the content of the website and the number of external links.

First, the natural ranking of keywords in Baidu. Statistic the natural ranking of keywords in Baidu every week.

Second, the number of website pages collected in Baidu counts the number of website pages collected in Baidu every week.

Three, every day (working day) statistics website soft update times and external soft update times (publisher statistics).

Seven. Possible situation

1. Due to the difficulty of keyword optimization, some keywords may rank first in optimization, while others may rank after a period of time. These are relatively normal situations.

Eight. abstract

Analyze experience, data and summarize reasons. All this needs to be realized step by step.