How did the Palace Museum become a big Netflix IP?

The budding Forbidden City is now often seen in the national people's field of vision_

From the traditional solemn Royal Palace transformed into a super Netflix big IP, more and more soft and cute, opened a microblogging account, WeChat account, do their own APP, and even Instagram account, and a certain treasure mall flagship store, in the way of the trend of the road further and further, this fully integrated into the world of Internet Marketing practices. It is really wonderful, wonderful, wonderful!

-The Palace Museum-

The Palace Museum in Beijing was established on October 10, 1925, and is located in the Forbidden City of the Forbidden City in Beijing.

In terms of cultural relics, the focus of the 1950s and 1960s is the Palace Museum of the old collection of Qing dynasty cultural relics re-counting and checking, registering, identification, classification and archiving, corrected the past counting of inaccuracies and add the omission of cultural relics.

In short, the total amount of cultural relics in the Forbidden City and the value, simply immeasurable, you know?

- The Palace Museum's online products -

WeChat on the painting style,

Official APP painting style is this,

The Palace Museum's first official APP "Yin_Mermaid Figure" as an example,

Really dry, and sophisticated ah!

- The Palace Museum's online store-

What's more, let's feel the tone first.

"I think I want to be a concubine?" "I also think of you very much _"

Look at what's for sale inside.

Umbrella hat

Chaojiu headphones

We welcome customers to sun buyer's show!

(Image from the web)

Aprons and notebooks,

so you can experience the thrill of being an emperor.

Color-coordinated gift box from Noon Gate

Eyeshadow palette from Phoenix Tail Hairpin colorway, Born to be Beautiful.

And the upcoming launch of the Forbidden City treasure color lipsticks, each is beautiful, these atmospheric and historical colors, think of the senior literary it _ TF, YSL, Chanel buy buy girls, to try our great Palace of the color chanting _

Of course, I hope that the physical packaging will not be the same as the picture above, can not bear to look at it

Oh, yes, there is this kind of cute little ornaments,

Meow_

Interested friends, after reading this article, is not going to be unable to resist going to the flagship store store, I do not know this attraction to generate income, the Palace Museum to the small U bounty a few silver well _? Hee hee.