What are the common price strategies in online marketing?

Network marketing is a kind of modern marketing with the help of online trading platform.

The price strategy is as follows

1 high pricing strategy.

This concept is easy to understand. High-priced luxury goods usually use this method, such as jewelry or luxury cars. The advantage of this kind of price lies in shaping the high-quality or famous brand image of the product, making consumers have a sense of trust in the product psychologically, realizing the high quality and good price of the product, thus slowing down the inhibitory adverse effects of high prices. The market conditions for adopting this strategy are: customers who already know this new product are eager for novelty and willing to pay a high price; Facing the threat of potential competitors, enterprises urgently need to establish well-known brands as soon as possible.

2 Low price strategy.

This strategy is mainly used for fast-moving consumer goods. Such as skin care products or video products. This strategy is common in promoting new products through online marketing, and its purpose is to quickly enter the market and attract consumers' attention. The market conditions for adopting this strategy are: the market capacity is quite large; The demand price elasticity is large, and consumers are unfamiliar with the product, but they are very sensitive to the price; The potential competition is very fierce.