Graphic creativity in print advertising - isomorphism

Isomorphism

Isomorphism is an indispensable part of the creative design of print advertisements. The isomorphism of a graphic refers to the unification of certain similarities or contradictions between different objects in the same space and time according to certain compositional laws, so that each of them can play its own strengths and informational connotations, and thus can be utilized for the purposes of advertising and advertising. ? ordinary? to create unusual creative graphics. So how is it reflected in the expression of humor?

In the process of designing humorous graphic advertisements, because isomorphism is a special form of graphic expression that combines different objects together, which itself carries a strong sense of fun and humor, which is exactly in line with the design of humorous graphic advertisements, in general, there are two types of isomorphism in humorous graphic graphics, as follows:

1. Shape isomorphism. It refers to the form of one or more objects to simulate the form of another object, so that the phenomenon will not appear in the real world in the humor of the advertisements become smooth, giving the advertisement graphics a new meaning, this isomorphism is very common in the design.

2. It refers to the original shape of an object to open, in order to show other objects hidden in it. The design is more specialized than that of the Xiao form isomorphism.

In short, print advertising is an important part of modern print advertising, is one of the important means of soft sales of goods, mainly using light-hearted, playful and humorous artistic expression to mobilize the audience's emotions, in order to trigger the audience's emotional **** song. Want to learn design partners, this design expression you understand?