What is private domain operation? How?

When the epidemic broke out, many industries and enterprises were affected. But there is a concept that is becoming more and more popular, that is, private domain operation. Whether it is traditional big brands, cutting-edge brands or hot live e-commerce, they have set up their own private domain operation teams to seize the market. What is private domain operation? The core idea of private domain operation is to be a good friend of users. Through online and offline integrated operation, we will provide users with better products, more efficient services and more considerate humanistic care. Grab people quickly by grasping the user's mind. What is a private domain? How to operate the private domain? I found that 50% of customers stop at: thinking about how to run private domain well. I didn't do it because I didn't understand it, and then I watched other competitors get better and better, even surpassing myself. In fact, private domain operation is very simple, and it is enough to master a core private domain operation formula. I call it AARRR model. This model is: promoting drainage, transformation, customer retention, repurchase and fission. The core of AARRR private domain model is to promote and transform, and the core of private domain is to keep customers, repurchase and fission. First of all, promoting drainage, I personally prefer to understand it as customer reach, that is, building a customer reach matrix, the four most important channels: establishing relationships with customers through official WeChat account, WeChat circle of friends, community, small program mall and other channels, realizing the value of planting grass, strengthening contact and socializing, and transforming them through various marketing means. Of course, many of these businesses are being done, but I think the core and most important thing in private domain operation is the next step, user retention. Doing a good job in the user process means that users can stay on our WeChat, interact in the community and read comments in the official WeChat account. We find that the better the customer retention, the more exaggerated the customer repurchase and customer fission, and many customers will share it themselves. For example, pandas don't take cakes. The core idea of its products is: I sell not only cakes, but also provide users with a ceremonial birthday party and company group party. By satisfying users' core values, pandas rarely advertise cakes because 80% of their orders come from customers' repurchase and customer recommendation. Customer retention is the core. By designing different marketing activities, such as membership, points and distribution, customers can repurchase and split. Master AARRR model to make private domain operation easier. More different ideas are welcome to leave a message.