Brief introduction of commercial warfare special training camp

Commercial warfare special training camp comes from sand table simulation. Sand table actual combat simulation training course originated from sand table simulation deduction before military senior generals fought. The simulation deduction of war sand table has crossed the huge cost obstacle and time and space limitation tested by actual military exercises, and has been widely used in major war campaigns, especially in World War II.

Sand table simulation training course evolved from military sand table in 1950s. This novel and unique training mode has been popular in Europe and America, and has become the main course of business management training for Fortune 500 enterprises. More than 7,000 outstanding enterprises in China have received sand table simulation training from Wang Junheng. Sand table simulation teaching mode has been incorporated into the teaching of MBA, EMBA and on-the-job training for middle and senior managers in many universities such as Peking University, Tsinghua, People's Congress and Zhejiang University.

The biggest feature of special training in commercial warfare is learning through participation, emphasizing learning before learning, taking students as the center and aiming at improving the actual operation and management level.

In the training course, every six students set up a company, which is divided into general manager, financial director, sales director, human resources director, production director and marketing director. * * * Set up 4-6 competing simulation companies and engage in business activities for five to six consecutive years. During the two-day simulation training, students will experience various typical problems that often appear in enterprise management. They must work with colleagues to find opportunities, analyze problems, make decisions and organize their implementation.

Simulated operation is full of challenges, and the management of each company will decide the company's market positioning and competitive strategy according to market information. Due to the different competitive strategies and operational capabilities chosen by various companies, the competitive situation has changed, and the dust has finally settled, with clear profits and losses, and several companies are happy and several are worried. ...