SAIC-Volkswagen enlarged its recruitment and offered a cash discount of 3.7 billion yuan for a limited time in order to "get on the bus"

This year's auto market competition is bound to be more intense! Just entering March, Dongfeng Motor Corporation in Wuhan collectively launched a preferential policy of substantial price reduction, which quickly aroused widespread concern of consumers across the country. Among them, Dongfeng Citroen started at 654.38+0.2 million yuan after a discount of C6 90,000 yuan, which became a hot word in the automobile circle, and now a car is hard to find.

Affected by this, the auto market is now declining, and major auto companies have joined in. Although it looks very lively, but because the real cash discount is not too big, the purchase area is limited, and even some dealers engage in "gimmicks", the appeal to consumers is limited, and the market needs more powerful promotion policies to stimulate.

After SAIC-Volkswagen officially announced "limited time cash discount for all cars", the auto market finally ushered in a new climax. The total discount of SAIC Volkswagen is as high as 3.7 billion yuan, and the cash discount of bicycles is as high as 50,000 yuan, and all models still enjoy the original financial and replacement subsidies. SAIC Volkswagen's move will really push the car purchase promotion activities to the whole country.

The cash discount is "direct" and the three advantages are not "mixed with water"

As a "veteran" of joint venture car companies, SAIC Volkswagen has led the auto market marketing reform many times, and every "hand" can trigger a "big move" in the market. This huge cash discount is unprecedented. Compared with the subsidy policies of other car companies, SAIC Volkswagen's preferential activities present three advantages.

The first is the strong preferential treatment. The total discount of SAIC Volkswagen Volkswagen brand models is as high as 3.7 billion yuan, and the limited-time discount of bicycles is as high as 50,000 yuan. It is important to know that this is not the amount of subsidies for car purchases by some local governments, as well as subsidies such as replacement and finance. It is a real drop in cash, which can be described as one step in place, without any "water mixing".

Secondly, it covers a wide range of models. This time, all models under the SAIC Volkswagen brand can enjoy preferential treatment, similar to Citroen's C6 stock car, but the main model Versailles has not dropped a point, and its sincerity is completely different. This also shows that SAIC Volkswagen is generous and unobtrusive when it wants discounts.

Finally, the duration is long. Previously, the car companies that introduced price reduction concessions basically lasted until March 3 1, which was consistent with the preferential time of Dongfeng models. It is a forced move to cope with the pressure of price reduction in the auto market. However, the subsidy activities of SAIC-Volkswagen continued directly until April 30th, with a full month's growth, which naturally attracted more enthusiastic market response.

Powerful best-selling cars are overvalued, and this "wool" must be harvested.

Prior to this, consumers felt that the preferential activities launched by various car companies at present were "loud thunder and little rain", and the car price did not drop in place. On the one hand, because these car companies have limited strength, it is difficult to launch large-scale and powerful preferential activities. On the other hand, the strength of the model does not match the price, which does not meet consumers' expectations of its psychological price.

In terms of comprehensive strength, SAIC Volkswagen is fully capable of setting an example. All the models of Volkswagen brand that enjoy this discount rank in the forefront of sales in various market segments, which are not only new and outstanding in value, but also outstanding in intelligence, reliability and preservation rate. They are very popular in the auto market at ordinary times, so this time, "wool" can't be missed.

For example, in terms of SUV models, the TUANG family of SAIC-Volkswagen has successfully seized the market share of luxury brand SUVs with its huge space, strong power and luxurious configuration, and its value preservation rate ranks first in the market segment, which is favored by many car changing users. This time, Tujia offered a limited time discount of 35,000 yuan, and the threshold for car purchase was further lowered.

As the "evergreen tree" of SUV market sales, the Tiguan family has an atmospheric design and outstanding driving quality in its class. After the comprehensive upgrade, its intelligence level has been comprehensively improved, making it an excellent choice for the SUV market, and its sales volume has been among the best in the joint venture SUV for a long time. This time, the Tiguan family not only launched a limited-time discount of 25,000 yuan, further improving the cost performance, but also enjoyed the highest interest rate of 5 years and the replacement subsidy of 6,000-110,000 together with the Tiguan family car, which means that there is a greater preferential margin.

As for cars, both Passat family, the first echelon of B-class cars, Xinllavida, a national car with sales exceeding 5 million, and Ling Du L, which became an explosion when it went on the market last year, showed great sincerity this time. Among them, the Passat family with brand-new double front faces has been well received by many young users after listing, with a limited-time discount of 25,000 yuan, which has a more direct purchase reason.

Lavida, which has been selling well with high quality and good reputation, has further improved its strength in all aspects after its comprehensive upgrade last year. After enjoying the limited-time discount of up to 25,000 yuan this time, it is even more value for money. Ling Du L has opened up a brand-new sports market segment with personalized design, and its monthly sales volume has been over 10,000 since its listing. Such hot-selling models are also included in the preferential queue, with a limited-time discount of 1.5 million yuan, which brings more surprises to consumers. For adding/redeeming old customers, the Ling Du L subsidy is as high as 1 10,000 yuan, and the new LaVida subsidy is as high as 8,000 yuan.

Conclusion: Judging from the cash discount of the above-mentioned main sales models of SAIC Volkswagen, it is indeed unprecedented and difficult to refuse. For consumers, in addition to these preferential policies of manufacturers, they can also enjoy local car purchase discounts. For example, in Shanghai, adding new energy to buy 1 10,000 yuan subsidy, and cars in Jiading District that exceed10.5 million yuan can still subsidize 20,000 yuan, which is quite cost-effective.

In fact, with the gradual destocking of some car companies, the overall discount of the auto market has gradually shown a tight state. After all, the act of losing money and earning money can't last long, and there are only a handful of car companies like SAIC Volkswagen that have the strength to launch huge subsidies. At the same time, the local subsidy of Dongfeng system began to cause controversy and it was difficult to promote it nationwide. More and more car companies have achieved a "soft landing" in the price war by introducing the "insured price" policy.

Therefore, in the face of SAIC Volkswagen's sincere limited-time concessions, the quality of all aspects of the model is also very good. Consumers with car needs should seize the opportunity to "get on the bus" as soon as possible!

This article comes from the author of Yichehui and the copyright belongs to the author. Please contact the author if reproduced in any form. The content only represents the author's point of view and has nothing to do with the car reform.