Traditional Culture Encyclopedia - Traditional stories - Harbin Pak Lei is obviously a drink, why should we bottle beer?
Harbin Pak Lei is obviously a drink, why should we bottle beer?
The taste of Pak Lei is not as sweet as the present drinks, but it will be a bit as spicy as wine and stronger than Sprite. At that time, when this beverage was first produced, its sales volume in Pak Lei was relatively low, so the beverage factory decided to pack pear juice in beer bottles and made a bold attempt. It was because of this attempt that the effect was surprisingly good, so it was renamed as Great Pak Lei.
Many people question the hygiene of beer bottles containing big Pak Lei drinks, because these bottles are recycled, and many beverage bottles are recycled from various wine bottles. However, the person in charge of the beverage factory said that the bottles were disinfected, qualified and safe. At that time, the beverage factory always produced orange-flavored carbonated drinks, but because orange-flavored drinks were sold in the market, and pear-flavored drinks were very fragrant and rare, pear-flavored carbonated drinks were determined. Decided the taste of the drink, and then chose the name, which became an instant hit.
Pak Lei's consumer groups are mainly college students, because they have childhood memories, and they prefer to follow the trend. Pak Lei's packaging is very simple, but it has won many national awards. In any restaurant in Harbin, there is bound to be a big Pak Lei, which is one of the essential items in Harbin people's daily life. For people nowadays, drinking a large glass of Pak Lei is not a taste, but a feeling.
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