What should traditional foreign trade enterprises do when they enter cross-border e-commerce?

In 2020, cross-border e-commerce has become a new trend in the e-commerce industry. Many domestic e-commerce companies have emerged together, such as a certain treasure, a certain east, and a certain number. Among them, fierce competition has made domestic e-commerce enter a state of saturation. Cross-border e-commerce is facing global buyers, and the competition is much lower. To be a cross-border e-commerce, we must first understand the platform. So what platforms do cross-border e-commerce have?

First, Amazon: fewer sellers, more buyers and low competition; The global seller has the largest traffic and the highest average customer unit price; There is no deposit for registration, and the commodity review is fast; FBA, a powerful logistics system, has 149 operation centers around the world, which can quickly deliver goods to consumers in more than 80 countries and regions around the world. The customer base is huge, customers are insensitive to price, and the product profit rate is guaranteed, with a profit of 50%+; The platform will support a certain amount of traffic for new products on the shelves.

Second, ebay: the platform rules are biased towards buyers. It is troublesome to encounter complaints, and it is common for shops to close. The threshold for opening a shop is low, but there are many things and procedures needed; There is a charge for putting products on the shelves; The number of products in the early stage can't exceed 10, and the review cycle is long, so it is necessary to accumulate credibility.

3. AliExpress: The profit of Pinduoduo International Edition is relatively low, mainly for developing countries (Russian, Brazilian, etc.). ).

Wish: You can only sell goods on the mobile side, and you are more inclined to buyers. If there is a problem, the seller bears the brunt, with low profit and high refund.

5. Shrimp skin: In view of the low consumption level and low profit in the Southeast Asian market, there is basically no advantage in making shrimp skin. Developing countries generally care more about price, which is mainly based on low prices.