Text of the Guidance Opinions on Further Promoting the Development of the News Publishing Industry

In order to thoroughly implement the scientific concept of development, implement the National Plan for the Revitalization of the Cultural Industry, give full play to the important role of the press and publishing industry in consolidating public opinion, inheriting the Chinese civilization, cultivating the spirit of the nation, improving the quality of the citizens, facilitating the economic growth, promoting the progress of the society, and enhancing the comprehensive national strength, in accordance with the requirements of the central government for the transformation of the mode of economic development and adjusting the structure of the economy, and giving full play to the press and publishing industry in consolidating public opinion, passing on Chinese civilization, cultivating the spirit of the nation, improving the quality of citizens, promoting economic growth, promoting social progress, and enhancing the comprehensive national strength. The important role of the press and publishing industry to further promote the development of the press and publishing industry, put forward the following views.

1, the news and publishing industry development situation and opportunities

Since the reform and opening up, the news and publishing industry has been rapid development. Especially since the 16th National Congress of the Party, the press and publication system reform has made substantial breakthroughs and significant progress, market players gradually formed, the rapid growth of the industry scale, the industrial structure is becoming more and more reasonable, and international competitiveness continues to increase, the press and publication industry as a high-tech content, low resource consumption, less environmental pollution, involving a wide range of fields, the industry chain is long, with little input, large output, good development potential of the sunrise industry, has become an important part of the national economy, and has become an important part of the national economy, and has become an important part of the national economy, and has become a major industry. An important part of the national economy, become a new growth point of economic development and the focus of economic restructuring, in the overall layout of the socialist cause with Chinese characteristics and the overall construction of a moderately prosperous society in the strategic overall situation highlights the increasingly important status and role.

Currently, China's press and publishing industry is still in the early stages of development, the foundation is poor, small scale, weak strength, competitiveness is not strong. Highlighted in: the convergence of industrial structure, industrial concentration is low, the allocation of resources is not reasonable, market fragmentation, resource dispersion and regional blockade is still serious, the traditional mode of transition to the new mode of delay, the lack of corporate innovation, foreign trade deficit is still large, the construction of human resources and management level is not yet adapted to the needs of the development of the press and publication industry. To grasp the development, and strive to come out of a law of cultural construction and the construction of socialist spiritual civilization, to adapt to the socialist market economic system, structural optimization, faster, better social and economic benefits, the overall quality of the industry continues to improve the sustainable development of the road.

The development of the press and publishing industry is in an important period of strategic opportunity, with a new historical starting point to achieve great development of good conditions. The 17th CPC National Congress on the promotion of socialist cultural development and prosperity of the strategic plan for the development of the press and publication industry has put forward new and higher requirements; socialist cause with Chinese characteristics, "four-in-one" development of the overall layout, highlighting the important position of the press and publication industry; the people's living standards continue to improve, the rapid growth of cultural consumption, the construction of a new socialist countryside culture, expanding the press and publication industry, and the development of a new socialist countryside culture. Socialist new rural cultural construction, expanding the space for the development of the press and publishing industry; the smooth progress of the press and publishing system reform, the implementation of the "cultural industry revitalization plan" for the development of the press and publishing industry to provide an intrinsic motivation; high-tech, especially the rapid development of information technology for the press and publishing industry to innovate industry, industrial strategy to achieve the transformation of the press and publishing industry to provide a favorable condition and a broad outlook; capital market The continuous improvement of the capital market, for the press and publishing enterprises to provide opportunities for financing; China's increasing international status and expanding influence of Chinese culture, for the press and publishing industry "go out" to create the conditions; party committees and governments at all levels attach great importance to the development of the press and publishing industry to provide a strong ideological guarantee and organizational guarantee.

2, to promote the development of the press and publication industry, the guiding ideology, principles and requirements and the main objectives

Efforts to complete the construction of a moderately prosperous society in all aspects of the press and publication industry given the task of development. Press and publication productivity significantly enhance, and strive to "Twelfth Five-Year Plan" end, to achieve the press and publication industry value added quadrupled over 2006; press and publication industry structure adjustment basically in place, the formation of a number of backbone press and publication enterprises; new industries flourish, digital publishing, network publishing, mobile publishing and other strategic new industries in the field of The level and speed of development in the field of digital publishing, network publishing, mobile publishing and other strategic new industries will reach the advanced level in the world; a modern publication market system that is unified, open, competitive, healthy and prosperous, and a modern communication system that is technologically advanced, comprehensive in coverage and fast in transmission will be basically established; and the export deficits in the news and publishing products and services will be basically reversed.

The guiding ideology of promoting the development of the press and publication industry is: guided by Deng Xiaoping Theory and the important thought of the "Three Represents", to thoroughly implement the scientific concept of development, hold up the banner, focus on the overall situation, serve the people, reform and innovation, continue to emancipate the mind, adhere to reform and opening up, promote scientific development, promote social harmony, and always take development as the first priority. Always take development as the first priority, establish a new concept of development of the press and publication, highlighting the strategic focus, a clear direction of attack, taking into account the current and long-term, focus on transforming the mode of development, focusing on optimizing the industrial structure, and focus on promoting industrial innovation, bigger main body, stronger main business, and effectively emancipation and development of press and publication of the productive forces, and vigorously promote the press and publication of the industry and the fast and good development.

Promoting the development of the press and publication industry is the principle of the requirements: must adhere to the highest standard of social benefits, firmly grasp the forward direction of advanced socialist culture; must adhere to the people-oriented, fully respect the main position of the masses and the spirit of creativity, and continue to meet the people's growing multi-level, diversified, multi-faceted spiritual and cultural needs; must adhere to the transformation of the mode of development, optimize the industrial structure, and further reduce the press and publication enterprises to a better and faster development. Must adhere to the transformation of the development mode, optimize the industrial structure, and further reduce the production energy consumption and pollutant emissions of the press and publishing enterprises, and improve the quality and efficiency of the development of the press and publishing; must adhere to the innovation of institutions and mechanisms and scientific and technological progress as the driving force to continue to deepen the reform of the press and publishing system, and to promote the innovation of the content of the press and publishing and the development of strategic new industries; must adhere to the optimization of the ownership structure, and to achieve the main body of the public system and a variety of ownership system*** with the development; Must adhere to break the block division, regional blockade, urban and rural separation of the closed pattern, and strive to build a unified and open, competitive and orderly, healthy and prosperous market; must adhere to the opening up to the outside world, and increase the strength of "going out", and continue to improve the international influence and dissemination of Chinese culture; must adhere to the development of the one hand, and the other hand, management, for the development of the press and publication industry to create a healthy and orderly development of the press and publication industry, to create a healthy and orderly development of the industry. News and publishing industry development to create a healthy and orderly market environment; must adhere to the Party's leadership as the fundamental guarantee, to ensure that the Party management of public opinion, the Party management of cadres, the Party management of talent, respect for labor, respect for knowledge, respect for talent, respect for creativity, and give full play to the maximum of the news and publishing workers' enthusiasm, initiative and creativity.

Promoting the development of the press and publication industry, the main goal is: to strive to complete the construction of a moderately prosperous society in all aspects of the press and publication industry given the task of development. Press and publication productivity increased significantly, the press and publication industry development rate higher than the same period of GDP development rate, the proportion of the national economy gradually increased, and strive to "Twelfth Five-Year Plan" at the end of the press and publication industry to realize the added value of the quadrupling of 2006. Press and publication industry structure adjustment is basically in place, industry, product and enterprise structure is more reasonable, the regional layout of the industry and regional economic and social development in harmony, the press and publication products and services are more abundant, the ability of independent innovation and high-tech application of enterprise level greatly improved, the formation of a number of independent intellectual property rights, well-known brands and have strong international competitiveness of the backbone of the press and publication enterprises. New industries will flourish, and the development level and speed of strategic new industries such as digital publishing, network publishing and mobile publishing will reach the world's advanced level. A modern publication market system that is unified, open, competitive, orderly, healthy and prosperous, and a modern communication system that is technologically advanced, comprehensive in coverage and fast in transmission will be basically established. The export deficit of press and publication products and services will be basically reversed, and the international dissemination and influence of Chinese culture will be greatly enhanced.

3, to promote the development of the news publishing industry key tasks

Encourage the paper medium traditional news publishing industry to innovate in the form of reading materials, and actively develop the paper medium stereoscopic, audio books, break the boundaries of the publishing carrier, accelerate to a variety of media publishing products **** the existence of the transformation of the modern publishing industry; and actively develop the strategic and emerging news publishing industry, and support the enterprises to publish the content of resources for the All-round, three-dimensional, deep-level development and utilization; accelerate the development of national animation publishing industry, especially to encourage the publication of network and electronic games and other products, and to promote the depth of development and utilization of animation and game publishing resources; promote the printing industry to the modern service-oriented transformation, and vigorously develop green printing, and the backward production capacity of high energy-consuming and high-emission shall be resolutely eliminated; focus on cultivating a number of main business prominent, strong radiation National and regional press and publication of modern circulation enterprises and enterprise groups, to promote the conditions of the enterprise cross-regional and cross-border chain operation, and actively support the rural publications market and the construction of chain outlets, to create a national unified online settlement platform.

Developing the traditional publishing industry of books, newspapers, periodicals and other paper media. Support news publishing enterprises to organize planning and publishing more close to the actual, close to life, close to the masses of the excellent spiritual and cultural products, to produce more ideological, artistic, readable original masterpieces. Encourage news publishing enterprises to innovate the form of paper-medium reading materials, actively develop paper-medium stereoscopic and audio books, and enhance the attractiveness of traditional paper-medium publications. Breaking the boundaries of publishing carriers, in-depth development and processing of publishing content on multiple publishing platforms, realizing one-time production and multimedia release. Support news publishing enterprises to actively adopt digital, network and other high-tech and modern production methods to transform the traditional creation, production and dissemination methods. Accelerate the transformation of the modern publishing industry from relying mainly on traditional paper-based publishing products to a variety of media publishing products **** exist.

Development of digital publishing and other non-paper media strategic emerging publishing industry. Actively promote audio-visual products, electronic publishing enterprises to digital, network transformation. Actively develop digital publishing, network publishing, mobile publishing and other digital content, digital production and digital transmission as the main features of the strategic emerging news publishing industry. Support news publishing enterprises to use the Internet as a platform, in the form of graphics, audio, video and other forms of publishing content resources for all-round, three-dimensional, deep-level development and utilization. It supports the technological development, application and industrialization of new carriers of press and publishing such as e-paper and readers, and improves the quality and convenience of digital reading devices as well as the level of copyright protection.

Development of animation and game publishing industry. Accelerate the development of national animation publishing industry, especially encourage the publication of products such as network and electronic games, and improve the quantity and quality of national animation and games. Reward and support excellent original animation and game works and their related personnel and units, vigorously support national original animation and game boutiques, and cultivate national original animation and game leaders. Encourage the translation and publication of outstanding original animation and game products in minority languages. Promote the in-depth development and utilization of animation and game publishing resources, and continuously enhance the added value of their publishing products.

Developing the printing and reproduction industries. Consolidate and grow the printing and reproduction industries, including printing of publications, printing of packaging and decorative printed materials, printing of other printed materials, and reproduction of read-only CD-ROMs and production of recordable CD-ROMs. Increase the structural adjustment of the printing and copying industry and promote the upgrading of the printing and copying industry. Encourage printing and reproduction enterprises to actively adopt digital and network technology to reform the production process and existing equipment. Implement digital printing and printing digitalization projects, and promote the development of fast, on-demand, efficient and personalized digital printing. Promote the printing industry from a pure processing service-oriented to a modern service-oriented to improve the value-added information. Support the research and development and industrialization of a new generation of high-capacity high-definition optical discs. Encourage the upstream and downstream of printing enterprises **** with the exploration of recycled paper and other new materials and new processes of research and development and application, and vigorously develop green printing. High energy consumption, high emissions of backward production capacity, the use of environmental protection, technical standards, industrial and financing policies and other means, resolutely be eliminated.

Development of press and publication circulation, logistics industry. Strengthen the cross-regional chain management, information management and modern logistics as the characteristics of large-scale modern press and publication circulation organization, focusing on cultivating a number of main business outstanding, strong radiation of the national and regional press and publication of modern circulation enterprises and enterprise groups, the construction of a number of radiation of the regional press and publication of logistics centers, and to promote the conditions of the enterprise cross-regional and transnational chain management. It will actively support the construction of rural publication markets and chain outlets, and establish a distribution network for the press and publishing industry centered on large cities, complemented by small and medium-sized cities, and linking urban and rural areas. It will build an information platform for the circulation of publications, unify information standards, open up the circulation channels between the press and publishing industries, integrate distribution channels, and improve the efficiency of circulation. Promote the new technology of network settlement, and build a nationally unified online settlement platform. Encourage the development of e-commerce by press and publication circulation and logistics enterprises, and promote the combination of the Internet of Things and the Internet. Encourage press and publication logistics enterprises to provide third-party logistics services.

4, the main measures to promote the development of the press and publication industry

Encourage the first integration of the press and publication resources in the fields of education, science and technology, health, finance and economics, culture, etc., and the first integration of the local press and publication enterprises with stronger strengths; the establishment of press and publication scientific and technological innovation system, with a focus on supporting the development and application of industry-supporting technologies; the implementation of a number of strategic, guiding and leading Major press and publishing projects; construction of press and publishing industry belt, industrial parks and industrial bases; guide and regulate non-public cultural enterprises to provide content, project cooperation, as a department of state-owned publishing enterprises, etc., to participate in an orderly manner in science and technology, finance and economics, teaching aids, music and art, children's books and other specialized book publishing activities.

Deepening the reform of the press and publishing system to create qualified market players and backbone enterprises. In accordance with the requirements and deployment of the central government and the "General Administration of Press and Publication's Guidelines on Further Promoting the Reform of the Press and Publication System", we have vigorously promoted the conversion and restructuring of the operating press and publishing units, established and perfected the legal person's governance structure, and carried out the shareholding reform to cultivate qualified market players. Combine the deepening of reform with structural adjustment, accelerate mergers and reorganization and resource integration, encourage the first integration of news and publishing resources in the fields of education, science and technology, health, finance and economics and culture, and encourage the stronger local news and publishing enterprises to integrate resources first, so as to form a number of regional comprehensive groups and industry-specific professional groups that are correctly oriented, with outstanding main business, strong, standardized management, highly efficient operation, and strong core competitiveness. Specialized groups. Encourage and support cross-media, cross-industry, cross-region, cross-border and cross-ownership reorganization of the backbone of the press and publishing enterprises, in three to five years, focusing on cultivating six or seven assets of more than 10 billion yuan, sales of more than 10 billion yuan of domestic first-class, internationally renowned large-scale press and publishing enterprises, and strive to create internationally competitive multinational publishing and media groups. At the same time, vigorously cultivate a number of "specialized, refined, special and new" modern press and publishing enterprises to take the road of connotative development. Encourage the press and publishing enterprises with mature conditions to go public for financing. The use of high and new technologies to promote the transformation of the development mode and structural adjustment of the press and publishing industry. Accelerate the promotion and application of information technology, digital technology and other high-tech, the establishment of policy as a guide, investment as a guarantee, the enterprise as the main body, innovation platform for the support of market demand-oriented, combined with the production, learning and research of scientific and technological innovation system of press and publication. Through scientific and technological innovation to improve the innovation ability and level of the content of the press and publication, enrich the production mode of the press and publication industry and the expression of the press and publication products, expanding the press and publication dissemination channels. It focuses on supporting the development and application of supporting technologies for the press and publishing industry, such as language and writing technologies, sound technologies, graphic image technologies, content acquisition and processing technologies, knowledge organization and management technologies, and collaborative editing and management technologies. It constantly improves the scientific and technological content and equipment level in the field of press and publishing, and encourages and supports press and publishing enterprises to utilize high and new technologies and advanced and applicable technologies to transform traditional production methods and infrastructure.

Implementation of major projects to drive the development of the press and publishing industry. Through the implementation of a number of strategic, guiding and leading major news publishing projects, accelerate the industry and product upgrading, improve the competitiveness of enterprises and products in the market. Seize the opportunity to increase national investment in the press and publishing industry, increase the organization and implementation of major national publishing projects, minority press and publishing "Dongfeng Project", the Nongjia Bookstore project, the national reading project and cultural and environmental protection projects, such as the strength of the major projects of the public **** services, promote the equalization of basic public **** services, and promote the press and publishing industry Promote the orderly and rapid development of the press and publishing industry. Accelerate the organization and implementation of major projects such as the National Knowledge Resources Database, the National Digital Composite Publishing System, the Digital Copyright Protection Technology Research and Development Project, the Chinese Character Bank Project, the Domestic Animation Revitalization Project, the Digital Newspaper Industry, and the National Key Academic Journal Construction Project, so as to enhance the overall level of the press and publication industry. Efforts in key areas as soon as possible to form a number of key projects to enter the overseas market, and enhance the international competitiveness of the press and publication enterprises.

Construction of news and publishing industry belt, industrial parks and industrial bases, to give full play to the advantages of industrial clusters. Encourage the regional economic and social development planning, optimize the industrial agglomeration environment, the use of advantageous press and publishing resources, highlighting the characteristics of the industry, to improve industrial concentration and the level of professional collaboration, the planned construction of press and publishing industry belt, industrial parks and industrial bases, to achieve a rational layout of the industry, and promote the coordinated development of industrial regions. Focus on the development of minority language publishing, digital publishing, copyright creativity and other industrial parks and bases, and vigorously promote the construction of national industrial parks and bases. Encourage the development of publishing industry clusters with distinctive regional and national characteristics in southwest and northwest regions. It will support the construction of special printing and copying industrial belts in the Pearl River Delta, the Yangtze River Delta and the Bohai Rim, revitalize the printing industry in the northeast, and promote the development and rise of the printing industry in the central and western regions.

Constructing a modern market system and giving full play to the fundamental role of the market in the allocation of resources. Break the market pattern of block division, regional blockade and urban-rural separation, and accelerate the formation of a unified and open press and publication market system. Make full use of national and regional property rights trading organizations to build trading platforms for the orderly and effective flow of capital, property rights, talents, information, technology and other elements of the press and publishing industry. Cultivate the development of copyright agency, publishing brokerage and other market intermediaries, and improve the marketization of news and publishing products and services. Actively build a communication platform for the development of the press and publishing industry, and support the organization of the National Book Trade Fair and other exhibitions. Under the conditions permitted by the national policy, make full use of the issuance of corporate bonds, the introduction of domestic and foreign strategic investment, listed financing and other channels for enterprise financing. Carry out strategic cooperation with state-owned banks and related financial institutions, accelerate the establishment and development of small and medium-sized press and publishing enterprises credit guarantee mechanism, allowing investors to intellectual property rights and other intangible assets assessed as the value of capital to set up press and publishing enterprises, and strive for a favorable financing environment for industrial development.

Guiding and regulating non-public capital to enter the press and publication industry in an orderly manner, to liberate and develop emerging cultural productivity. According to the "China *** Central State Council on a number of opinions" and the national "cultural industry revitalization plan" and other documents, to encourage, support and guide non-public capital in various forms to enter the field of policy permits. Encourage and support non-public cultural enterprises to engage in printing, distribution and other business activities related to the press and publishing industry. Guiding and regulating non-public cultural enterprises formed by individual and private capital investment to participate in scientific and technological, financial, teaching and learning aids, music and art, children's books and other specialized book publishing activities in an orderly manner by way of content provision, project cooperation, and acting as a department of a state-owned publishing enterprise. Encourage and support non-publicly owned cultural enterprises to explore overseas press and publishing markets. Strengthen and improve services, and strive to create a favorable policy environment and equal competition opportunities for the sustained, rapid and healthy development of non-publicly owned cultural enterprises.

5, to promote the news publishing industry "going out"

Support news publishing enterprises to produce more news publishing products suitable for overseas markets, and to enter the overseas market in a variety of ways; to support all kinds of ownership of the news publishing enterprises to invest in overseas entities; to encourage the news publishing enterprises to cooperate with the internationally renowned cultural production, brokerage, marketing organizations. Encourage news publishing enterprises to cooperate with international famous cultural production, brokerage and marketing organizations, and build marketing networks and marketing teams focusing on Europe and the United States, neighboring countries, Hong Kong, Macao and Taiwan; provide services for the news publishing industry to "go out".

Increase support for foreign trade, copyright export and cooperative publishing of news and publishing products. Supporting the press and publishing enterprises to combine their own advantages and characteristics, to produce more press and publishing products suitable for the overseas market, and to enter the overseas market in a variety of ways. Support news publishing enterprises to utilize advanced scientific and technological achievements to innovate product forms, expand communication channels, and enhance the influence of Chinese culture. Support news publishing enterprises to utilize export credit and financial products provided by financial institutions, and actively carry out export and foreign trade business. We will grasp the implementation of key national cultural export enterprises and projects. Continue to implement the "Classic China" international publishing project, Chinese and foreign books translation program, China's audio-visual products "going out" project, Chinese book promotion program.

Supporting news and publishing enterprises of various ownerships to invest and set up entities abroad. Support for the press and publishing enterprises with the conditions, through the new, acquisition, cooperation and other ways to build a company abroad, set up factories, stores, to achieve the press and publishing enterprises outside the landing and localization. For overseas investment in line with the provisions of the National Export Guidance Catalog, support in terms of policy, resources, information and services.

To give full play to the role of international cooperation networks and platforms. Encourage news publishing enterprises to cooperate with internationally renowned cultural production, brokerage, marketing organizations, the construction of Europe and the United States, neighboring countries and Hong Kong, Macao and Taiwan as the focus of the marketing network and marketing team, innovative marketing methods and means. It supports the participation of press and publishing enterprises in international large-scale exhibitions and cultural activities such as the Frankfurt International Book Fair, and the building of international publishing and copyright trading platforms with significant influence such as the Beijing International Book Fair, so as to play an active role in promoting cultural products and services to foreign countries.

Providing services for the press and publishing industry to "go out". It will formulate the overall plan and strategic objectives of "going out", and on the basis of "going out" of publications and copyrights, realize the goals of "going out" of press and publishing enterprises, "going out" of brands, "going out" of products and "going out" of products and services, and provide services for the press and publishing industry. Going out", on the basis of publications and copyrights, to realize "going out" of press and publishing enterprises, "going out" of brands and "going out" of capital. Setting up overseas promotion centers for publications and implementing the translation talent pool project. It will strengthen the construction of information platforms, improve the statistical system for import and export of publications, do a good job in statistical analysis of press and publishing products, service trade and key enterprises, and provide timely information on the international publishing market to press and publishing enterprises. It will strengthen research on the cultural market and policy environment of the countries concerned, and help press and publication enterprises to develop overseas markets.

6, to promote the development of the press and publishing industry policy and organizational safeguards

Scientific preparation of the press and publishing industry "Twelfth Five-Year Plan" development plan, the establishment of the press and publishing industry project library, the development and publication of industrial development and investment guide directory; actively seek financial support at all levels, to take the way of discounts, subsidies, incentives to support the development of the press and publishing industry; to support the development of the press and publishing industry. To support the development of press and publication industry; to give priority to the allocation of publishing resources and policy inclination to the cross-regional development of press and publication enterprises, the advantageous press and publication industry, and the areas with strong reform and fast development; to do a good job in the basic work of the development of the press and publication industry; to improve the regulatory system and legal system to protect the development of the press and publication industry; to improve and optimize the environment of the press and publication market; to grasp the composite talent team construction; improve and perfect the leadership system and working mechanism.

Strengthening the development planning of the press and publication industry and improving the level of macro-control. Comprehensive grasp of the domestic and foreign economic situation changes, an integrated grasp of the ideological attributes of the press and publishing industry and industrial attributes, in order to ensure the completion of the "Eleventh Five-Year" Development Plan of the Press and Publishing Industry," the completion of the objectives and tasks, at the same time, the scientific preparation of the Press and Publishing Industry "Twelfth Five-Year" Development Plan, the development of the press and publishing industry development plan. Strengthen the guidance of major industrial projects, and establish a project database for the press and publishing industry. Formulate and publicize the guiding catalog for the development and investment of the press and publishing industry.

Implementation of various preferential policies to promote the development of the press and publication industry. Make good use of a series of preferential policies to support the restructuring of cultural units and the development of cultural enterprises, formulate and implement relevant complementary policies to support the development of the press and publication industry in conjunction with the relevant departments, and give full play to the guiding, incentivizing and safeguarding roles of policies on the development of the press and publication industry.

Increase investment in the development of the press and publication industry. Actively seek financial support at all levels, to take the interest rate, subsidies, incentives and other ways to support the development of the press and publication industry. Make good use of special funds for the development of propaganda and culture, the National Publishing Fund, special funds for the publication of the people's literature, special funds for the project of rural bookstores, special funds to support the development of the animation industry, special funds, "going out" special funds and other financial funds. Strengthen the management and use of financial funds, and improve the efficiency of the use of funds.

Scientific allocation of news publishing resources. For the cross-regional development of the press and publishing enterprises, the advantage of the press and publishing industry, the reform efforts, the speed of development of the region, in the publication of resources to give priority to the allocation and policy inclination. According to the development needs of the press and publishing industry, the comprehensive allocation of books, newspapers, periodicals, audio-visual products, electronic publishing, network publishing and cell phone publishing and other publishing resources, to solve the problem of restricting the development of the industry due to the division of the right to publish.

Doing a good job in the basic work of the development of the press and publishing industry. Strengthen the standardization of press and publishing, press and publishing standard system construction, especially to grasp the digital publishing and other emerging forms of standard system research and development. Strengthen the work of publishing informatization, and build an operational platform and working mechanism conducive to the centralized management and effective integration of industry information resources such as book numbers, bar codes, in-print cataloging and statistics, and annual inspection data. It will further strengthen and improve the work of press and publication statistics, and release press and publication statistical reports in a timely manner.

Improving the regulatory system and legal system to safeguard the development of the press and publication industry. Based on the current actual situation of the reform of the press and publication system and the development of the industry, it will continue to promote the revision of the Regulations on the Administration of Publishing and the Regulations on the Administration of Audio-visual Products, and accelerate the formulation of the Measures for the Administration of the Use of China Standard Book Numbers, the Measures for the Administration of the Internet Game Publishing Service, and the Measures for the Administration of the National Publishing Industry Bases and other rules, regulations, and normative documents. Focusing on safeguarding and promoting the development of the press and publishing industry, it will seriously study and improve the legal person system of publishing units, the entry and exit system, the competent hosting system, the new media publishing service system and other relevant legal systems.

Improving and optimizing the environment of the press and publication market. It implements the Outline of the National Intellectual Property Strategy, increases copyright protection, and explores the establishment of a scientific and reasonable mechanism for authorizing and using digital publishing under the conditions of new technology. In-depth and sustained "fight against pornography and illegal publications" struggle, increase law enforcement efforts, and strive to improve and optimize the market order of the press and publishing. It will strengthen the construction of a credit system for the industry, carry out industry-wide publicity and education on integrity and professional ethics, and effectively promote self-discipline in the industry. Strengthen the construction of party spirit and anti-corruption work, the construction of the wind throughout the entire process of the development of the press and publishing industry, to create "lawful business, illegal, fair trade, honest and trustworthy" environment for industrial development.

Strengthening the development of the press and publication industry talent security. To cultivate various types of press and publication leaders as the goal, integrated leadership, management personnel, professional and technical personnel, especially the construction of composite talent, to create a number of famous authors, editors, journalists, industry technical experts and publishers, entrepreneurs. Accelerate the cultivation of talents and team training, set up special funds for the cultivation of talents, and cultivate, attract and cohesive talents by way of orientation training, open recruitment and introduction outside the industry. Improve the professional qualification system for press and publishing professionals and technicians, and take professional access and job access as a means to continuously improve the quality of the grass-roots talent team. Incorporate the talent team of non-public cultural institutions into the industry's talent construction system, and actively cultivate and give full play to their roles. Innovative talent incentive mechanism, improve the talent selection mechanism, improve the talent flow mechanism, the formation of a favorable institutional environment for various types of talent to stand out.

Sound and perfect the leadership system and working mechanism for the development of the press and publishing industry at all levels. Press and publication administrative departments at all levels to enhance the press and publication industry to promote the development of the sense of responsibility, a clear press and publication industry development leading institutions and work teams, responsible for guiding, coordinating and implementing the development of the press and publication industry, to ensure that the goals, measures and policies are put into practice. Actively strive for local party committees and governments on the local press and publication industry attention and support, continue to carry out the "provincial strategic cooperation", *** with the promotion of the development of the press and publication industry.