Do new media operation, really no future?

"Internet + media"=explosive amount of information + a new with the times, updated iteration of the model, that is, today has been the general dissemination of the new media. With the continuous development and improvement of Internet technology, the pattern of information dissemination has changed dramatically, and the mass media has entered the new media era. Our company is currently recruiting some all-media operators, we welcome all interested in all-media operations to try, qualified can send a resume (can be trained!!!) Delivery method see below, more job information attention to the company's public number, welcome to take the initiative to contact us. (1, signed a formal contract, five insurance and one gold; 2, must be college and above; 3, inexperienced by the project manager with; 4, daily resume delivery is very large, welcome to take the initiative to contact us!!!) Now do new media operation prospects?1, the market for new media talent gap is still huge in the traditional industry, many companies are facing the core problem at the moment, to transform the Internet. Transformation is risky, there is the possibility of failure, but if you do not transform, is waiting to die. And through the new media to do online transformation, is undoubtedly a low-cost, fast-acting way. In the Internet industry, more and more entrepreneurs penetrate into various fields, do financial, education, O2O traffic more or less, about the survival of Internet enterprises. According to statistics, the current enterprise new media operation position talent gap, has reached 2000w, and still showing a rising trend. More and more individuals or groups are also trying to use new media channels to establish their own brand positions. However, new media operation is a position that is easy to start and difficult to master, and excellent operation talents can not be accomplished quickly. This has led to the current state of the industry - new media editors with a monthly salary of 6k are everywhere, and professional new media operation talents are hard to find. In China, more than 3,000 A-share listed companies, plus Hong Kong and U.S. stocks, local leaders in first and second-tier cities, and startups that have financed ABC rounds, at least, there are 10,000 companies that are able and willing to pay $500,000-1,000,000 per year to recruit high-level new media managers. Therefore, the new media industry is not only facing a huge grassroots talent gap, but also a structural shortage of talent. And this shortage means opportunity.2, the core skills of new media operation, will not be out of date new media operation work in the end, is straight to the user. Your depth of thinking, your interesting soul, through each word, each punctuation, each picture, all presented in front of the user. And the users will vote for you with practical actions. In essence, doing a public number is not different from doing a product. To do a good job of new media operation, you need to know at least how to insight demand, good positioning, production of content, delivery channels, according to the data feedback tuning in today, you may also need to know how to plan activities, organize communities and other means of operation, to help companies achieve user growth and revenue growth These general core competencies, applicable to all walks of life, and in the foreseeable future, can not be replaced by machines. Moreover, your mastery of these general capabilities will allow you to have more freedom of choice in your future career development: horizontal development - you can transform to do operations, marketing, or even become a product manager vertical development - you can become a new media manager, director, COO, CEO or even can do it alone - to build a personal brand, many big numbers can earn 200,000 by selling an advertisement 3, new media operations in the future areas of opportunity First of all, it is important to state a fact. Now the public number, there is no "traffic dividend". Almost every mainstream field, there has been the head of the number. At the same time, everyone is familiar with some of the new media industry "routine". Therefore, the general quality of content, relying on "pseudo" original, trickery and other "clever" way to pull powder, wash the flow of marketing public number of the game, has been difficult to do. However, insight into the needs of users, do content with heart, can convey their own values of new media operations, still has a strong ability to spread. Matching this, professional new media operation talents who understand users, growth, strategy, branding and marketing are still far from enough. Professional new media operation can promote the product at low cost and establish the user's awareness of the brand through the combination of content, activities, communities and other operational means. Talents with such conditions, it is no exaggeration to say that one in a hundred.