Week 03-Insights from the Competition Analysis of G9 LED Lights

Refer to chapter 3 of Renren 2.0, product concept: theoretical knowledge put forward and screened, and analyze competing products:

? Firstly, briefly introduce the G9 LED lamp (belonging to the traditional industry), and refer to the physical map provided on the Internet, as shown below:

G stands for two or more pin holders, and the value 9 stands for the distance (mm) between the center points of the pins. This product is generally used for household cabinet lamps, wall lamps, exhibition hall cabinet lamps, advertising column decorative lamps, etc. And it is more popular in Europe and America.

? 1. Political factors:

The development and application of halogen lamps are gradually banned in the world, replaced by more environmentally friendly and energy-saving LED lamps. As long as LED lamps apply for Energy Star certification, consumers can directly enjoy the subsidized price when purchasing. This is also the first-class benefit for enterprises to apply for Energy Star certification. Up to now, Europe, the United States, Japan, Australia, New Zealand and other countries have announced specific subsidy policies.

? In China, with the continuous promotion of LED lighting energy-saving concept, the LED market is also growing. In 20 14, the progress of energy conservation and environmental protection has been accelerated all over the country, and LED subsidy policies have been introduced continuously, and corresponding LED subsidy policies have been introduced all over the country. Policy subsidies have stimulated the R&D investment and production enthusiasm of enterprises to a certain extent, and promoted the development of LED industry.

See www.ledinside.cn/news/20150513-34840.html for details.

2. Economic factors (economy):

a.？ The market demand for LED lighting has increased;

B. With the withdrawal of international giants from the domestic lighting market, the trend of industrial regional transfer is obvious, and the LED competition pattern is being adjusted; ?

C. the concentration of C.led packaging industry has gradually increased.

3. Social factors (society):

With the promotion of energy-saving, environmental protection, long life and less radiation of LED in our country, and the outstanding practical use effect, people pay more and more attention to LED lamps. In addition to the standard lamp shape, LED can meet the customized needs of more people, including many elements such as retro, fashion and intelligence.

? 4. Technical factors (technology):

The greater the gap between the technical barriers of upstream wafer factories, packaging plants and bubble sealing plants, the better the production equipment, and the more attention paid by the state and enterprises to intellectual property protection, which further accelerated technological innovation and invention.

This product, if there is no good wafer supplier resources and driving force resources, the general enterprise can not complete the technological breakthrough of this product. And our company just meets the demand for resources in this area. We can make use of mature packaging technology and good wafer resources to make products that meet the needs of customers and the market and make contributions to the LED lighting industry.

? Traditional G9 tungsten halogen lamp beads, as shown in figure:

? Features:

? 1. can be directly connected to 220-240V power supply without transformer;

? 2. A number of safety design tests to ensure safety performance and prevent bursting;

? 3. The average life span is 2000 hours;

? 4. Anti-ultraviolet coating, which effectively blocks ultraviolet rays.

Disadvantages: short service life, high power consumption, untouchable when the lamp bead is lit, and easy to burn; After long-term use, the phenomenon of light attenuation is obvious; The material is not environmentally friendly (tungsten is a heavy metal), and the material recovery cost is high.

? Newly replaced G9 LED lamp bead (see top drawing document):

It can be seen that the appearance is all glass, and the overall appearance is more concise and generous than traditional tungsten lamp, which is more in line with the conservative style of Europeans and Americans. Moreover, the product is a universal lamp holder specification, which can be directly replaced and has better iterative effect. Energy-saving performance, high luminous efficiency, wider voltage range, longer service life, more than twice that of traditional tungsten lamps, environmental protection and no radiation. You can touch it for a short time when it glows, without hurting your hands. Plug and play, more convenient.

? Of course, the unit price of new products is about twice as expensive as that of traditional tungsten lamps, and the number of products in the back market will increase greatly, which will inevitably further cause the supply and demand effect of the whole supplier in the product chain, and the price will inevitably fall to a reasonable range. Judging from the current evaluation, the added value is greater than the transfer cost compared with the traditional tungsten lamp. According to "Everyone 2.0", it has achieved the effect of "Everyone has my advantages", specifically, it is better in quality, more economical, faster in solving problems and so on.

Due to the hardware nature of traditional products, they can only be compared on similar products. However, different products that meet the same demand cannot be compared because of the particularity of the lamp holder, and it is impossible for consumers to replace the lamp holder, which is too expensive and troublesome for consumers. However, the future development trend of the Internet of Things is bound to cause great changes.

Length: 1. The company has its own resources-the technical fortress of wafers and driver chips, and has the foundation to complete this product; 2. The technology of large companies has not been cut in, which gives small and medium-sized enterprises a certain driving space.

Weaknesses: 1 Starting late, it takes time to try and correct; 2. The consistency of mass production cannot be achieved in a short time; 3. The heat dissipation effect of the lamp bead is not ideal. Poor heat dissipation will inevitably affect the consistency of products.

? Opportunity: 1. At present, the G9-led products on the market are still in the optimization stage, the market has not yet reached the mass production stage, and the performance indicators have not been unified and stable; 2. More and more downstream manufacturers and traders are seeking resource integration of this product; 3. Policy support, international and domestic subsidy policies; 4. The market demand of traditional tungsten lamps still has a certain growth, and the concept of environmental protection and energy saving will be more thorough in the future, and the market demand of iterative LED lamp beads is bound to be huge.

Threat: 1. If large companies spare time and equipment to optimize the small light bulb market, it will inevitably lead to a bad price war; 2. Insufficient upstream wafer capacity is likely to cause supply problems.

Finally, the development trend of the Internet of Things is becoming more and more obvious, and the future layout is becoming more and more detailed.

Related reference: www.gg-led.com/asdisp2-65b095fb-65323-.html

How to survive and transform in the cracks, how to find space, and how to avoid walking on the road that giant chariots will run over are all things that enterprises must consider as a whole. It is best for our products to complement the giants in the whole industrial chain and find the market value that they have not paid attention to. So this is what Teacher Su Jie said: Make products with the wind. On the other hand, Yu Xun, an ancient man, also said: A good soldier judges the situation and does not complain about others. So the same principle applies not only to being a man, but also to today's market changes.