Poster design design - What is the poster design ideas?

How to design a poster?

1, title: the title should be written to focus on the content, so that people will be attracted to see.

To be eye-catching, distinctive, innovative, concise. Fonts must be large, accounting for half of the poster paper is best, the more brightly colored the better.

2, the body: write the nature of the activity, introduction, sales of goods and so on, prices, promotions to write to understand.

If it is a performance poster, to write the understanding of the actors, theater, repertoire and so on.

3, time: location, ticket prices. The time and place of the event must be clear.

4, the end: a separate line, write the end. Name below, write the month and year.

Extended information:

Poster design skills:

Compositional skills, in addition to the use of color in the contrasting skills need to draw on mastery, but also need to consider several contrasting relationships. Such as composition skills of coarse and fine contrast, composition skills of near and far contrast, composition skills of dense and sparse contrast, composition skills of static and dynamic contrast, composition skills of western and central contrast. Compositional techniques of ancient and modern contrast.

1, composition skills of coarse and fine contrast: the so-called coarse and fine contrast, refers to the process of composition in the use of color and color patterns and the formation of a style, in the painting and calligraphy we know that there is a brushstroke and writing, or brushstrokes and writing with the same picture (as the master of the Chinese painting qi baishi's painting of cabbages and grasshoppers, general), this style of composition in the packaging is a number of This style in packaging composition is some of the packaging is often utilized in the performance method.

Some of the contrast between this thick and thin is the main pattern and accompanying pattern contrast; some are the center of the pattern and the background pattern contrast; some are as rough as the wind swept clouds, while the other side of the fine fine as silk; some of the calligraphy instead of the pattern of the wild cursive, which can be readily seen in some alcohol and food packaging. Such as Si Nian brand dumplings and shampoo is this way.

2, the composition of the skills of the near and far contrast, in the composition of Chinese painting landscape into the near scene in the far view, and in the design of the packaging pattern, to the same principle, should also be near in the far several kinds of picture composition level.

The so-called near, is a picture of the most eye-catching part of the pattern, also known as the first visual impact, the most eye-catching is also the packaging pattern to express the most important content, such as the earliest Shuanghui instant noodle packages, the first to break into people's sight is the blank background of the Shuanghui trademark and crimson square background of the white synthesis of the large Shuanghui word (i.e., near scene).

The next is a little smaller "braised beef noodles" line of several main characters (should be said that the second line of sight, also known as the middle view), again is the expression of the contents of the packaging product photos (also known as the third line of sight, the boundary in the middle view) and then after the auxiliary mascot advertising slogan, performance instructions, corporate logo.

This obvious sense of hierarchy is also called the visual three-step rule, which takes into account the habit of people looking at a still life painting from top to bottom, from right to left, while highlighting the most important part of the theme to be expressed. As a designer in the beginning of the creation of the picture, should first understand the theme of the appeal, to create an atmosphere of the stars of the moon, standing out from the rest. So that the design of the picture like a powerful magnetism tightly to the seller's line of sight to pull over.

3, composition skills of dense contrast: talking about the composition skills of dense contrast, which is very similar to the use of color contrast, but also with the Chinese painting in the fly white is very much the same, i.e., the pattern should be centralized where there must be a diffusion of the accompaniment, it is not desirable to be centralized or all diffusion. Embody a kind of sparse and dense coordination, rhythm, tension and relaxation, showing the spirit.

At the same time, the theme is not lost. I see a lot of packaging design, the whole picture is dense, green and flowery, from the background pattern to the theme of the pattern is very heavy color performance, so that people feel pressure and can not breathe, so not only can not beautify the product, to promote the purpose of the sale, but also let a person get tired of the lack of appetite. This is not grasp the contrast between dense and sparse caused.

4, composition skills in the static and dynamic contrast: in a pattern, we tend to find this phenomenon, that is, in a packaging theme name at the background or around the performance of the explosive pattern or look careless, but is deliberately painted foam a few strokes of the madness of the thick lines, or band-shaped English or patterns, etc., are to show a "dynamic" feeling. "

And the

And the theme name is dignified and stable and the background is light and calm, this scene is the contrast between static and dynamic. This contrast, avoiding the fancy and too static rigidity of all the support. So the visual effect is comfortable. In line with people's normal aesthetic psychology.

5, composition skills in the Chinese and Western contrast, this contrast is often used in an outsourcing packaging design in the picture of the cartoon technique of Western painting and the combination of traditional Chinese techniques or the combination of Chinese Chinese art and English.

As well as the picture directly to the realistic approach to the photographs of Westerners or a picture of the prominent expression of the packaging design, this form of expression, is also a common borrowing method, which is often found in children's products, women's socks, clothing or cosmetics on the packaging.

6, composition skills of the ancient and modern contrast: both foreign for the use of the ancient for the use of the present, especially in order to reflect a cultural taste, the performance of the packaging design composition is often the ancient classic ornamentation, calligraphy, characters, patterns used in the current packaging, which is embodied in the wine packaging on the most clear show.

For example: the Dream of the Red Chamber, twelve hairpin women's wine and Taibaijiu, as well as food in the Mid-Autumn Festival mooncakes, black old bag of peanuts and so on are embodied in these aspects and digging the connotation. In addition, there are some cosmetics and daily necessities of high-level gift box its decoration and pattern is also from the classical culture to find grafting techniques. This can give a person a kind of ancient color, elegant and inner tracing or a certain aspect of solace. So it is very popular with consumers.

Reference:

Sogou Wikipedia - Poster Poster design must have considerable appeal and artistic infectivity, to mobilize the image, color, composition, sense of form and other factors to form a strong visual effect; it should be a strong visual center of the picture should strive for novelty, simplicity, but also must have a unique artistic style and design features.

In schools, posters are often used in cultural performances, sports, storytelling, exhibitions, parent-teacher conferences, festivals, competitions and games. The general requirement of poster design is to make people understand at a glance.

The specific elements of poster design:

1, full of visual impact, can be achieved through images and colors

2, the poster expresses the content of the refined, seize the main demand point.

3, the content should not be too much

4, generally picture-based, copy as a supplement

5, the theme of the font eye-catching

Types of posters

Posters can be divided into commercial posters according to its application, cultural posters, movie posters and public service posters, etc., and here they are roughly to the introduction.

1. Commercial posters:

Commercial posters are commercial advertising posters to publicize goods or commercial services. The design of commercial posters should appropriately match the style of the product and the audience.

2. Cultural posters:

Cultural posters refer to a variety of social and recreational activities and various types of exhibition posters. There are many kinds of exhibitions, different exhibitions have their own characteristics, designers need to understand the content of exhibitions and activities in order to use the appropriate method to express its content and style.

3. Movie posters:

Computer posters is a branch of the poster, movie posters are mainly to attract the attention of the audience to stimulate the role of box office revenues, and theater posters, cultural posters, and so on a few similar.

4. Public service posters:

Social posters are with a certain ideology. These posters have a specific educational significance to the public, the poster theme includes a variety of social welfare, moral publicity, or political ideology of publicity, to promote love and dedication, **** with the spirit of progress and so on.

In-store poster design:

In-store posters are usually used in business stores, do store decoration and publicity purposes. The design of the store posters need to take into account the overall style of the store, color and business content, and strive to blend with the environment.

Poster design:

Posters are usually for the purpose of business promotion, the use of eye-catching visual effects to achieve the purpose of publicizing certain goods or services. Investment poster design should be clear about its commercial theme, while the application of the text should pay attention to highlight the key points, not too fancy.

Exhibition poster design:

It has the role of dissemination of information, involving a wide range of content, rich in artistic expression, strong visual effect of the poster is a kind of art of information transfer, is a mass publicity tools. Poster design must have considerable appeal and artistic influence, to mobilize the image, color, composition, sense of form and other factors to form a strong visual effect; it should have a strong visual center of the picture, should strive to be novel, simple, but also must have a unique artistic style and design features.

In schools, posters are often used in cultural performances, sports, storytelling, exhibitions, parent-teacher conferences, festivals, competitions and games. The general requirement of poster design is to make people understand at a glance.

Poster design steps:

1, the purpose of this poster?

2, who is the target audience?

3, how about their reception?

4, how about other posters of the same type of product in the same industry?

5, the embodiment of this poster strategy?

6, creative point?

7, expression?

8, how to combine with the product?

The specific elements of poster design:

1, full of visual impact, can be achieved through images and colors

2, the poster expresses the content of the concise, to seize the main demand point.

3, the content should not be too much

4, generally picture-based, copy as a supplement

5, the theme of eye-catching fonts

Types of posters

Posters can be divided into commercial posters according to its application, cultural posters, movie posters and public service posters, etc., and here they are roughly to the introduction.

1. Commercial posters:

Commercial posters are commercial advertising posters to publicize goods or commercial services. The design of commercial posters should appropriately match the style of the product and the audience.

2. Cultural posters:

Cultural posters refer to a variety of social and recreational activities and various types of exhibition posters. There are many types of exhibitions, different exhibitions have their own characteristics, designers need to understand the content of exhibitions and activities in order to use the appropriate method to express its content and style.

3. Movie posters:

Computer posters is a branch of the poster, movie posters are mainly to attract the attention of the audience to stimulate the role of box office revenues, and theater posters, cultural posters, and so on a few similar.

4. Public service posters:

Social posters are with a certain ideology. These posters have a specific educational significance to the public, the poster theme includes a variety of social welfare, moral publicity, or political ideology of publicity, to promote love and dedication, **** with the spirit of progress and so on.

In-store poster design:

In-store posters are usually used in business stores, do store decoration and publicity purposes. The design of the store posters need to take into account the overall style of the store, color and business content, and strive to blend with the environment.

Poster design:

Posters are usually for the purpose of business promotion, the use of eye-catching visual effects to achieve the purpose of publicizing certain goods or services. Investment poster design should be clear about its commercial theme, while the application of the text should pay attention to highlight the key points, should not be too fancy.

Exhibition poster design:

Exhibition posters are mainly used for the exhibition of publicity, often distributed in the streets, theaters, exhibitions, commercial districts, stations, wharves, parks and other public **** place. It has the role of dissemination of information, involving a wide range of content, rich artistic expression, far-sighted effect

How to design posters

Poster design is one of the forms of visual communication, through the layout of the composition of the first time to attract people's attention, and get the momentary stimulus, which requires the designer to pictures, text, color, space and other elements of the complete combination of the appropriate form to the People show the publicity information.

1, clear purpose. For example, the use and carrier, according to different purposes, to determine some of the basic elements of the poster, such as use, carrier, size and so on. This step should not directly across to the form, performance. That will often be more trouble than it's worth, think a lot but found that it does not meet the requirements. Therefore, the purpose of this step must be clear. If you are not sure, be sure to ask.

2, determine the style. According to different purposes, uses, carriers, choose a different visual style. This step of the general thinking on the line. Then browse a lot of cases. Selected to learn from the program, so that the poster in the visual mind.

3, determine the elements, layout, font, color. Poster design is a very comprehensive plane show, can be simple or very complex. Any one of the elements can be made into a poster, such as fonts, any one of the elements of the use of inappropriate can also destroy the poster to create.

4, layout. Conventional poster design layout is a principle of simple and clear, not too complex to affect the information conveyed.

5, draft, screen check. A qualified designer is sure to be responsible for their own work in the end.

What is the poster design ideas?

1, the magic of color

In design, color has unlimited possibilities. It can convey energy, express emotions, and attract attention. According to the different themes of the poster, you can choose bold, soft or romantic colors. In short, color can play a crucial role.

2, try different fonts

Sometimes, the use of fonts alone can make the event poster convey a wealth of information. Use non-serif bold to express a sense of seriousness, serif italics to convey elegance, or choose a playful handwriting to create fun. When choosing a font, select at least two - one for headlines and another for text.

3. Locking in the focus

Using a combination of images, either clear or blurred, can enhance the power of the text. If you crop the image to the core, you can create a dramatic effect that draws the eye. Below is a poster for a theater that chose to use a partial lip image instead of a full face image. Notice how the lips also outline a heart?

4, graphics to create visual highlights

Shapes that connect to each other and then form new shapes can create a visual cue for the audience. We can use the shapes to place text, or to create interesting compositions, or to guide a particular visual direction.

5, compositional possibilities

When all the information, pictures or graphics are ready, it is time to think about how to completely break them up and put them back together again for ease of reading. The process of reassembling information is like walking through a maze; you determine how the audience reads the poster and how they get to the information it conveys. Think about the interplay between graphics and text.

6. Remove redundancy

Sometimes,

less is more

. This method can attract the audience's attention, a simple word or a dramatic picture to achieve the communication effect is far more than a large piece of text live complex images. Don't add graphics or text just for the sake of it.

7, divided into visual hierarchy

Posters should facilitate rapid reading, and play a compelling role in the division of information level is particularly important.

If there is only a small amount of text in the poster, then as far as possible to use bold fonts, and combined with simple graphics or photos, if the poster contains a large number of text, then the text as a focal point, you can consider placing large headlines, and a large number of text as a whole block of text to deal with.