Traditional marketing model of artificial intelligence

Nowadays, consumers not only pay attention to the value of products or services, but also pay attention to the happiness gained in the process of buying and using products or services. Some enterprises with keen sense of smell launch experiential consumption in a targeted manner, including intimate interaction with consumers and providing seamless shopping experience.

Shenzhen New Mirror Network Co., Ltd. is a start-up enterprise located in Chinese mainland, which applies virtual try-on technology in the sales process to attract consumers through this innovative service.

Lin Song, the company's business development director, said that the new retail model can reduce store rents and operating costs, help enhance competitiveness, enrich consumers' shopping experience and create a win-win situation.

Under the craze of online shopping, many industries have turned to online platforms. At present, the glasses industry is still dominated by the traditional sales model, because each customer's face and head shape are inconsistent, and they need to be tried on before buying glasses. Satisfying customers' try-on experience has become one of the obstacles to industry transformation.

New Mirror Network Co., Ltd. has a research and development team of about 30 people, led by three founders. Lin Song said: "Several co-founders of the company have rich information technology knowledge and business experience. In 20 17, they saw the blank of the market, which coincided with Apple's launch of iPhone X with front 3D lens, so they began to develop 3D face modeling, virtual glasses fitting and online sales services, and were determined to change the sales model of glasses. 」

After three years' efforts and investment of 1000 million yuan, they finally succeeded in creating a brand-new intelligent solution for glasses sales and founded the brand of nuVision.

After three years' efforts and investment of 1000 million yuan, they finally succeeded in creating a brand-new intelligent solution for glasses sales and founded the brand of nuVision.

Lin Song pointed out that unlike the previous AR (Augmented Reality) try-on, the accuracy of the head image and glasses model scanned by nuVision reached millimeter level, which made consumers see the almost real try-on effect. "With 3D fitting, users can turn their avatars and see the effect of wearing glasses from different angles. We also use AI artificial intelligence technology to recommend glasses styles suitable for users' faces according to their avatars. 」

In addition to the consumer market (B2C), the company also developed Mario intelligent sales terminal hardware to open up more business opportunities for enterprise market business (B2B): "Mario is an extension of exclusive applications and WeChat applets. This small device can be placed in physical stores or shopping malls for consumers to use, so that more consumers can experience virtual glasses fitting and online sales services. 」

Lin Song believes that virtual fitting has brought a new retail model to the glasses industry and consumers, creating a win-win situation.

Shopkeepers of glasses can reduce inventory and manpower, and rent smaller shops, thus reducing costs, lowering the retail price of glasses and helping to enhance competitiveness. In addition, glasses brands do not need to provide exhibits to optical shops, and they can also pre-sell new products on the platform, and then determine the production volume after receiving online orders to avoid a large inventory surplus. For consumers, they can buy affordable glasses without leaving home, and the shopping experience is more comfortable.

NuVision exclusive application and WeChat applet were officially launched in June 5438+February last year. Lin Song said that at present, the company's B2C business will focus on the mainland of China, while its B2B business will explore the mainland of China and other overseas markets. I hope to contact more potential customers and partners from all over the world through international trade exhibitions and promote business development.

Last June, 5438+065438+ 10, New Mirror Company participated in the Hong Kong International Glasses Exhibition hosted by the Hong Kong Trade Development Council and assisted by the Hong Kong Chinese Glasses Factory Chamber of Commerce for the first time, and set up a booth in the "IT Solutions and Shop Equipment" exhibition area.

Lin Song believes that this exhibition is very international, bringing together glasses brands and agents, operators of optical shops, shopkeepers of chain stores and online stores, and designers from all over the world, and their participation has been fruitful.

Buyers responded well to the newly developed products and services, giving the company a shot in the arm. Although affected by the COVID-19 epidemic this year, Lin Song said that in the long run, the epidemic will have a positive effect on the company's development.

Looking forward to the future, the company will continue to strive to optimize services, such as providing more payment methods, and actively preparing online and offline promotion activities to further promote brands and products and explore more business opportunities.

Virtual try-on technology not only breaks the restriction of glasses industry moving to online platform, but also realizes the real-time display of products to the greatest extent, and also realizes the seamless connection between virtual interaction and social platform, bringing consumers a more visually attractive shopping experience.

Jewelry, watches, clothing and other retail industries have also begun to widely use virtual try-on and try-on technology, so that consumers can get in touch with goods at zero distance and empower new retail. This trend of virtual try-on and try-on indicates a new generation of consumption upgrade, which will further enhance the purchasing efficiency of consumers and the profitability of businesses.