Is Lego being replaced by domestic block brands?

The closest domestic block brands to LEGO are Senbao, Qimeng, and Wenger.

1, Senbao

Senbao own design ability is very strong, high degree of originality, not inferior to LEGO, the accuracy of the blocks is very high, the color scheme is also relatively mature, and LEGO has a fight. Their Wandering Earth, Mechanical Code, and Street View series are all good and have Chinese characteristics. However, the fact that pieces are sometimes missing from their packaging is a major drawback, and Sembao still needs to pay more attention to sales details in order to gain the trust of the market.

2, enlightenment

Enlightenment is LEGO's more famous followers, many of the models have borrowed from LEGO's suspicion, but enlightenment is also a lot of original models, the Westward Journey series of IP is enlightenment is more famous set. Enlightenment of the quality, craftsmanship accuracy is the best in the country, but the enlightenment of this brand to focus on the children's market, so the color scheme is relatively colorful, looks a little bit of young children, its sales promotion is also doing a good job, in the domestic building block market to occupy a relatively large share.

3, Wange

Wange is also a brand to play the children's building blocks market, but Wange and Enlightenment is very different point is that Wange and LEGO to play the theme of differentiation, its military series is for LEGO does not have a military series to do, and also quite successful, in the third and fourth tier cities have a lot of market share, but the quality of Wange! There is still to be improved, I hope the future is better and better.