What is the significance of exploring and thinking about the training direction of e-commerce specialty?

As the name implies, its content includes two aspects, one is electronic mode, and the other is business activities. E-commerce refers to the use of simple, fast and low-cost electronic communication methods to conduct various business activities without meeting buyers and sellers. E-commerce can be completed through various electronic communication methods. At present, the electronic commerce discussed by people is mainly completed through EDI (Electronic Data Interchange) and the Internet. Especially with the maturity of Internet technology, the real development of e-commerce will be based on Internet technology. So some people call e-commerce IC (Internet Commerce) for short. E-commerce is divided into two levels, the lower level e-commerce such as e-commerce, e-trade, e-contract and so on. The most complete and advanced e-commerce should be to use the Internet to carry out all trade activities, that is, to completely realize information flow, business flow, capital flow and partial logistics on the Internet. In other words, you can negotiate with customers online, place orders, pay (receive) money, open electronic invoices and even pay taxes through electronic customs declaration in one go. (2) There are three factors that restrict the development of e-commerce: (1) low scale operation; (2) limitation of technology and management level; (3) lack of deep understanding of the core idea of e-commerce; (3) significance of training direction research: 1. E-commerce is a new type of networked economic activity, which is developing rapidly at an unprecedented speed and has become a means for major developed countries to enhance their economic competitiveness. 2. The future development of e-commerce in China will present the following six trends: 1). The deepening trend. The infrastructure of e-commerce will be improved day by day, the supporting environment will be gradually standardized, the depth of e-commerce development by enterprises will be further expanded, and the depth of individual participation in e-commerce will also be expanded. 2). Personalized trend. The emergence, development and popularization of the Internet itself is a liberation of individuals in the traditional economic society. Personalized information demand and personalized commodity demand will become the development direction, and consumers will participate in the design and manufacturing process of commodities according to their personal preferences. 3). Specialization trend. The first is the specialization trend of individual consumers. In the next few years, the Internet users in China will still be dominated by people with middle and high income levels. They have strong purchasing power, high education level and strong demand for personalized consumption. Therefore, vertical websites providing one-stop services and professional websites with certain products and services have greater development potential. The second is the specialization trend of enterprise customers. BtoB e-commerce model, based on the professional e-commerce platform of big industries, has a bright future. 4). Internationalization trend. With the standardization and improvement of the international e-commerce environment, China's e-commerce enterprises will gradually go global. Therefore, enterprises in China can truly stand on the same starting line with developed countries, and turn China's backward disadvantage on the track of market economy into backward advantage. E-commerce is a favorable opportunity for small and medium-sized enterprises in China to explore the international market and make good use of various foreign resources. At the same time, foreign e-commerce enterprises will strive to explore the China market. 5). The trend of regionalization. The imbalance of regional economic development and the dual structure of urban and rural areas in China reflect the ladder of economic development and the hierarchy of income structure. For a long time to come, the Internet population will still be dominated by big cities, medium-sized cities and economically developed coastal areas, and the regional characteristics of BtoC's e-commerce model are very obvious. 6). The trend of integration. E-commerce will move from the initial blooming to new integration. First, the merger between similar websites. At present, a large number of websites belong to "repeated construction", with the same or similar positioning and the same business content. The result of fierce competition can only be that a few enterprises finally win. The second is the complementary merger between different types of websites. The advantages of domestic leading e-commerce enterprises in terms of resources, brands and customer scale are relative. In the process of expansion, well-known foreign e-commerce enterprises will inevitably adopt acquisition strategy, and the main mode will be complementary acquisition. The third is strategic alliance. The resources of each website are always limited, and the needs of customers are all-round. It is inevitable that different types of websites will cooperate with each other in the form of strategic alliance. 3. Demand for e-commerce talents (1) and shortage of e-commerce talents: According to statistics, 80% of international trade is conducted through e-commerce. At present, there are about 654.38 million international trade employees in China, most of whom can engage in trade by means of e-commerce, but they have not received systematic e-commerce training. According to experts' prediction, there will be more than 2 million e-commerce talents in China in the next 10 year. (2) The difference between e-commerce major and computer major: Compared with computer major, e-commerce major pays more attention to the core of business activities, business is the main body, and information technology is the tool and means to serve business. The application of information technology can transform and upgrade traditional business and make an organization's business model change from traditional to "electronic"; The latter pays more attention to the solutions of underlying applications and system applications. Compared with information management and information systems, e-commerce majors pay more attention to macro planning and business solutions, while the latter pays more attention to micro and technical solutions. (3) Demand for network marketing talents: Statistics show that 50. 14% of enterprises in economically developed areas in China have purchased or intend to purchase online promotion services such as real name and search bidding, and Alibaba's online real name, Yahoo's search bidding, Baidu and Google have become the mainstream online marketing tools in China. According to the data of "China Online Advertising Market Share Report in 2005" recently released by iResearch, the online marketing market in China reached 410.7 billion yuan in 2005, 9 times of that in 2006, 5438+0. It is predicted that the online marketing market in China will reach 6.5 billion yuan in 2006 (excluding channel agency income), and the online marketing market in China is expected to reach 25.7 billion yuan by 20 10. Second, the development idea of the training plan: 1, the definition of professional teaching development: the professional teaching development specifically stipulates the professional training objectives, professional fields, personnel training specifications, professional ability requirements, curriculum structure, curriculum standards, skills assessment items and requirements, teaching arrangements and teaching conditions. It is not only the basis for the school to set up majors, courses and organize teaching, but also the reference for students to choose majors and employers to recruit graduates. 2. Basic concept of professional development: The development of professional teaching should be guided by Scientific Outlook on Development, based on ability, with professional practice as the main line and employment as the guidance, and explore modular teaching with project courses as the main body to meet the needs of social and economic development and scientific and technological progress. We should focus on solving the outstanding problems in the current vocational education curriculum and form a new concept of vocational education curriculum. It is necessary to organize courses according to actual work tasks, work processes and work situations, and form modular teaching with tasks leading the courses. At present, the outstanding problems in vocational education courses are: the relationship between courses and employment is not close, there are many subject courses, there are few courses related to employment and work, the teaching content lags behind enterprises, and learning and application are inconsistent. The school's professional teaching is not fully integrated with the actual needs of enterprises, closely integrated with vocational qualification certificates, and does not fully reflect the learning characteristics of vocational school students. Learning activity three. Steps and methods of training plan development: 1. Procedural professional development of professional development should be described from three aspects, namely, development subject, development process and work result. The core is the development process, including professional research, task and professional ability analysis, curriculum structure analysis, curriculum content analysis and so on. Finally, it forms several contents, such as professional talent demand, professional reform research report, curriculum structure, content analysis and so on. 2. The method of professional development (1), and the demand of industries and enterprises for e-commerce professionals. On the whole, the demand for e-commerce professionals is still great, and talents with compound, pioneering, professional ability and practical experience are the new favorites in the new round of talent recruitment. According to the analysis of experts in ChinaHR.com, with the growing e-commerce industry, the problems of enterprise personnel and business management will become increasingly prominent, and the demand for middle and senior talents will increase substantially. (2) Professional posts, professional qualification certificates and professional setting direction. E-commerce major, as a comprehensive or interdisciplinary subject, trains compound talents for many enterprises, including information investigation, market planning, marketing, international trade, network computer technology, finance, administration, logistics and finance. E-commerce has specific applications in various industries. This major aims to train students to master modern business theory and professional means of electronic informatization, use computer-related application technology and network application skills, engage in the construction, management, operation and maintenance of e-commerce websites related to modern business activities, network marketing and information flow management of logistics enterprises, and become an all-round compound and advanced professional and technical application-oriented talent. The main setting directions are: network marketing, financial direction and network planning. E-commerce should have the following qualifications: e-commerce clerk, senior computer operator, assistant e-commerce clerk, marketer, accounting qualification certificate, logistics clerk (3), professional reform ideas and methods. The major reform takes the relevant policies of Scientific Outlook on Development and the state on e-commerce as the main guiding ideology, takes the "trinity" as the guiding ideology, and gives full play to the concept of "service-oriented and employment-oriented" in the reform. 3. Course structure analysis Course structure analysis is to transform the results of job task analysis into professional courses and form a professional direction based on professional core courses. Professional core courses refer to courses aimed at completing the same task of a major, and these courses should be designed on the basis of the same professional ability between different professional directions. Specialized courses refer to courses aimed at a certain job and aiming at completing some special tasks on the basis of professional core courses. Source: Network Author: Unknown