Entrepreneurship is a hard process and a step-by-step process. Don't get emotional.

If you want to succeed in starting a business, you should first be down-to-earth and really think and do things, instead of thinking that I will always succeed with luck. Behind every successful venture is full of efforts and sweat. If you are lucky, it is difficult to do your best and work hard. Some entrepreneurs are also lucky when looking for investors, thinking that they will be favored by investors and get financial support, which is also unwise.

2. Gambler mentality

Although entrepreneurship does include gambling, entrepreneurial risk is inevitable for entrepreneurs. In fact, entrepreneurs must have a higher risk awareness than ordinary people in order to make rational judgments or calculations and make decisions. Influenced by the phenomenon of nouveau riche, many people become eager for quick success at the beginning of their business, so they put all their eggs in one basket and want to gamble, but the result is often unsatisfactory. So starting a business should be done step by step.

3. Fear

One of the necessary success factors of starting a business is to dare to fight, take risks and do it. Many people have encountered some difficulties at the beginning of their business, and they have begun to be timid and stop, which is very undesirable. As an entrepreneur and a leader, we can't be afraid of difficulties. When you find a problem, you must find ways to solve it and overcome it. Only in this way can we succeed. No one's entrepreneurial career is smooth sailing. Even today's business giants have many difficulties in the initial stage of their business, but they are fearless and have established today's business empire.

4. Follow the trend mentality

In recent years, many entrepreneurs have achieved great success, and others have followed suit. The mentality of following the trend is to do what others do, do what you see hot, and start a business with the trend without careful consideration. This situation is often doomed to failure. As Mr. Lu Xun said: "The first person to eat crabs is a warrior." In starting a business, seizing the initiative is also an important factor, and followers are always one step behind, so such enterprises often cannot seize the market.

5. mercenary

Although making money is the direct purpose of many entrepreneurs. But in the process of starting a business, we often can't be mercenary. The mentality of blindly pursuing interests may distort the means of starting a business. In today's society, many enterprises fail precisely because they pursue interests too much and do whatever it takes, regardless of product quality and consumers, and the final outcome is only decline. Providing quality service, establishing brand and starting a business in good faith are the correct entrepreneurial mentality.