What does c2c mean?

C2C is actually a technical term of e-commerce, and it is an e-commerce between individuals. C refers to the consumer, abbreviated as C because the English word of the consumer is customer, and CtoC is abbreviated as C2C because the pronunciation of 2 in English is the same as to. C2C means customer (consumer) to customer (consumer).

C2C refers to the e-commerce behavior between consumers. For example, a consumer has a computer and sells it to another consumer through the Internet. This transaction type is called C2C e-commerce.

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Undoubtedly, no one can shake Taobao's leading position in C2C field for the time being. However, Taobao has to bear the heavy pressure brought by this lead. Between the lead and the pressure, Taobao struggled forward.

In China C2C market, Taobao's market share exceeds 60%. If it is in a traditional industry, Taobao can sit back and relax. However, in the rapidly changing Internet field, this advantage is not an insurmountable barrier.

As early as May 2006, when the launch of Lucky Treasure was frustrated, Ma Yun realized that such a market position was not stable, and competitors might burst out with amazing energy, directly challenging the authority of Taobao.

In this way, leadership itself has become a kind of pressure. After chasing troops, the road ahead is boundless. Nobody told you the way ahead. Every step you take has become a careful attempt. You may walk out of a vast world or get nothing.

In the past year (2006-2007), Taobao showed the courage to innovate. It acquired word-of-mouth network to launch classified information, vigorously expanded brand malls, turned group buying into channels, and expanded its trading horizons to the whole world to launch a "global purchase" channel? It's hard to say how much direct benefits these attempts have brought to Taobao, but Taobao also understands what can and can't be done. Relying on constant attempts, Taobao is carefully maintaining its leading position.