What are the types of new media? What are the characteristics of communication?

The types of new media mainly include portals, search engines, e-mails, virtual communities, online games, blogs, podcasts, wikis, short messages on mobile phones, Internet TV, mobile TV, digital TV, mobile newspapers and online magazines.

The characteristic of communication is that the communication speed is faster than that of the old media, and the communication activities can be carried out at the same time when the event occurs. The clients are diversified, including computers, mobile phones and short messages, which can publish information.

The characteristics of new media?

The biggest feature of new media represented by digital technology is to break the barriers between media and melt the boundaries between media, regions, administrative departments and even communicators and receivers. Specifically:

1. Excellent media personalization

Due to technical reasons, the media in the past were almost all popular. But new media can be aimed at more subdivided audiences and individuals. Individuals can customize the news they need through new media. That is to say, the information content combination that each new media audience finally receives can be the same or completely different. This is very different from the traditional media audience who can only passively read or watch indistinguishable content.

2. Increased the selectivity of the audience

Technically speaking, in the new media, everyone can receive information, and everyone can act as information.

Publishers and users can watch TV programs and play music at the same time, and can also participate in the voting of programs, and can also

Information can be retrieved. This breaks the restriction that only news organizations can publish news, which is completely satisfactory.

The subdivision demand of information consumers is analyzed. Different from the "dominant audience" of traditional media, new media is "audience-oriented". The audience has greater choices, can read freely, and can amplify information.

3. Various forms of expression

The new media has various forms and forms of expression process, which can integrate words, audio and pictures, and expand the content instantly and infinitely, thus making the content a "living thing". Theoretically, as long as the computer conditions are met, a new media can meet the information storage needs of the whole world. In addition to large capacity, new media also has the characteristics of "easy retrieval": it can store content at any time, and it is very convenient to find previous content and related content.

4. Real-time information release

Compared with radio and television, only new media can be processed and released at any time without time constraints. new

Media and powerful software and web pages can easily achieve 24-hour online. The new media is interactive, and the unique network media makes the relationship between information disseminators and recipients equal. The audience is no longer easily manipulated by the media, but can make more voices and influence the information disseminators through the interaction of new media.

Thus, the biggest essential difference between new media and traditional TV media lies in:

① Difference of communication state: from point-to-multipoint type of traditional media to multipoint-to-multipoint type of new media.

② Difference of dominant state: from the dominant audience of traditional media to the dominant audience of new media.

③ The difference of audience status: from the ordinary mass of traditional media to the segmented audience of new media.

reference data

. Baidu Library [citation time 20 17- 12-28]