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Why can some enterprises in China still succeed by adopting traditional marketing concepts?

The development of marketing concept has gone through many stages, so has the development of enterprises in China. As long as the marketing concept of each stage conforms to the trend of the enterprise and the times, it will work. The classic 4P theory will not be out of date, because it is the most essential thing in marketing.

Your question also mentioned "some enterprises in China". It is possible that these enterprises belong to the traditional enterprise type, so you can still succeed by adopting the traditional marketing concept. Of course, you can also succeed by adopting other correct marketing concepts!