What does the company philosophy contain?

Question 1: What are the contents of corporate culture and corporate philosophy? The content of corporate culture mainly has two aspects:

In essence, it includes the values, morality, ideology and work attitude of enterprise employees;

(2) Externally, including all kinds of cultural education, technical training, entertainment and social activities of enterprises. Corporate culture is the spirit of corporate style formed by the organic connection between these two aspects. Corporate culture also embodies a management model, which emphasizes that the behavior control of each member in the enterprise is internalized and optimized through value orientation. Capitalist countries have regarded corporate culture as a novel management tool, and with this tool, they have transformed the carefully formulated corporate goals and strategies into concrete results. Lawrence and others summarized the foundation of American corporate culture as eight basic values: goal, knowledge, contribution, unity, effectiveness, practicality, intimacy and integrity.

Socialist enterprise culture has its own characteristics: ① It is the combination of material civilization and spiritual civilization. While developing socialist production, bold and advanced management systems and working lifestyles are formed within enterprises to encourage enterprise members to make positive progress. ② Reflect the characteristics of the times. (3) Highlight the characteristics of the enterprise, reflect the enterprise personality, and serve to achieve the business objectives of the enterprise. (4) Encourage employees' behaviors to achieve internal unity and external development. ⑤ Adjust the relationship between enterprises and markets, open up markets and improve efficiency.

Corporate culture is a valuable spiritual wealth of enterprises. Cultivating a good corporate culture can achieve smart decision-making, sensitive information, unity and harmony, tacit cooperation and high efficiency; It can overcome the disadvantages of bureaucracy, intolerance, corruption, fatuity, procrastination, procrastination, overstaffing and slackness; It can generate strong cohesion and entrepreneurial motivation among enterprise members.

Question 2: What does corporate vision include? Corporate vision can be divided into three levels:

At the upper level, enterprises aim at society or the world;

The middle layer is the business field and purpose of the enterprise;

The next level is the employee's code of conduct or practice guide.

The essence of corporate vision is to promote the existence value of enterprises to the limit.

The existence value of enterprises is generally created by enterprises as a means and tool to realize the happiness of human society in the process of promoting the happiness of the whole society and finding new wealth for Sichuan. At present, through development, it has increased its responsibility and contribution to the global natural environment (such as ISO 14000 environmental management system) and the international community, and realized the vision of keeping pace with the times.

Corporate vision consists of two parts: the core ideology and the imagined future. Used to define the basic values and reasons for existence of an enterprise is a long-term unchanging creed of an enterprise. The core belief, like the adhesive of the aggregation organization, must be enjoyed by the members of the organization, and its formation is the process of enterprise self-cognition. Core values are the most basic and lasting belief of an enterprise and the knowledge of members in the organization.

Generally speaking, the vision of an enterprise usually includes four aspects:

1, for the benefit of all human society.

2. Realize the prosperity of the enterprise.

3. Employees can be dedicated and happy.

4. Make customers satisfied.

Because enterprises are not only enterprises led by enterprises, but also employees, partners and social enterprises, with the development and growth of enterprises, enterprises are bound to go through the process of socialization.

The setting of corporate vision includes the following two aspects:

First, the confirmation of corporate purpose. The purpose of an enterprise is the reason for its existence, that is, why it exists. Generally speaking, what kind of corporate purpose there is, what kind of corporate philosophy there is. The correct enterprise purpose will produce good mental identity and guide the enterprise to success; The wrong enterprise purpose will produce bad mental identity and eventually lead to the failure of the enterprise.

Second, clear corporate mission. Enterprise mission and enterprise purpose are synonymous words, which define the direction, nature and responsibility of its production and operation activities under the guidance of enterprise management concept. It is the embodiment of business philosophy, reflects the tasks and objectives of the enterprise, and expresses the social attitude and code of conduct of the enterprise.

The highest mission of modern enterprises is social responsibility. Enterprises are required to consider not only their own interests, but also their own social responsibilities.

I hope it helps you.

Question 3: What does the service concept include? Service products, like other tangible products, also emphasize that products should meet different consumer needs. Consumer demand can be transformed into specific product characteristics and specifications in tangible products, and these product characteristics and specifications are also the basis of product production, product improvement and product marketing. But these specific specifications are like castles in the air for service products. Therefore, service enterprises need to be clear about the essence of "service product" or "service concept".

Any service concept must be able to answer the following questions: what are the important components of services provided by service enterprises; How do the target market segments, the overall market, employees and others view these elements? The role of service concept in service design, service delivery and service marketing. When defining the concept of service, the following aspects need to be considered:

Service is ultimately provided by employees, especially those who interact with consumers, so the service concept of service enterprises should meet the needs of both consumers and employees. From this perspective, the service concept must include a set of common values that most employees agree with.

When defining the service concept, service enterprises need to make the following efforts in service design, service provision, service marketing, etc.: ensure sufficient supply of goods, ensure a wide variety of goods, hire capable employees, and locate the store in a convenient location.

Many companies define the service concept as "improving employees' self-esteem, improving employees' satisfaction, accelerating self-development and improving service flexibility". When service enterprises ask employees to improve their respect for consumers, they should first ask employees to enhance their self-esteem and job satisfaction. Therefore, service enterprises must pay special attention to the requirements of service concept for employees' skills and personality when defining service concept.

When defining the service concept, service enterprises must keep the consistency between the foreground and background in the service system. Simply considering the needs of the front desk and ignoring the service concept required by the background is by no means a successful concept; or vice versa, Dallas to the auditorium

In addition to the above factors, the service concept should clearly express what standard services service enterprises need employees to provide and what standard services consumers can expect.

Question 4: What does the business philosophy of an enterprise mean? What aspects are included? It would be nice to have an example of 1: the concept of responsibility is to do everything well, that is, to bear 100% of the results of the actions of yourself and the people you manage, and to bear all the consequences arising therefrom. No excuses, no excuses. Then, actively try to change possible consequences. We have been talking about the unity of responsibility, power and benefit. In this order, responsibility comes first. In fact, the importance of responsibility goes far beyond rights and interests. A truly responsible person can show his responsibility through various forms and methods, not just the responsibility that power itself can show, but the power is just a form of showing responsibility. They will still try to take responsibility without rights and interests, because responsibility is an obligation, not a condition. However, they are responsible in different ways. At present, some professional levels are not responsible, how much money to give and how many things to do; Be a monk for a day and hit the bell for a day; If something goes wrong, shirk it; Find various reasons not to complete the task; Some people simply walk away; Some even take risks and commit crimes. In the above sense, responsibility is the bounden duty of business people! Paying attention to responsibility is an important symbol of the maturity of business people. I remember in the previous training class, a training lecturer told such a case: Does anyone know why people are becoming less and less responsible now? This is directly related to the traditional education in China. A child in China accidentally bumped into the corner of the table while walking, and suddenly began to cry. His mother immediately coaxed the child to stop crying, saying it was all the fault of the table! And strike the table, as if it were all the fault of the table. If the same thing happens to Japanese children, Japanese mothers will tell them that there may be several reasons for touching the table: 1, walking too fast, 2, staring at the ground while walking, and 3, thinking about other things. Then let the child go. 2. The concept of result We have long accepted the cultural concept of process, and because of this, we often ignore the ultimate goal-result. We know that process is cause, result is effect, and process and result are mutually causal. The same fruit may be caused by many different reasons, which is why the result is more important than the process. A sentence often heard in business activities: why doesn't a customer pay back the money? Because, the company does not deliver goods! The view of business people is that it is difficult to receive payment from customers without delivery! According to this logic, can we draw a conclusion that delivery is for payment, and payment must be delivered! This conclusion is obviously untenable. In addition, we often hear business people say: I work hard, get up early and get greedy, and maintain a high-density visit frequency with customers. I tried my best. In fact, efforts are result-oriented, not process-oriented. The efforts we have been emphasizing are just the process! In a word, talking about results means talking about management by objectives, and the means to achieve goals are varied and must be combined with a specific market and customers. Talking about results means talking about effective labor and effective work. Invalid labor or invalid work has no value to enterprises and individuals, so it is meaningless. It takes courage to tell the result, which is a very cruel thing. 3. Talk about the concept of contingency, a well-known law: the only constant in the world is change. However, only oneself can change! Dialectics tells us that external causes work through internal causes. I am an internal cause, and if I don't want to change, it will be difficult for external causes to play a role. Therefore, business personnel must first change from themselves and influence or change the surrounding environment through their own changes, so as to avoid being beaten behind! As we all know, the market is ever-changing, and there are many factors that affect market changes. As long as we grasp the main influencing factors, we can occupy a favorable position in the market. Business people are closest to the market. They are the most direct, sensitive and the first to start. In practical work, business people are very passive, and their actions lag behind the changes in the market, which is closely related to the lack of contingency thinking. For example, adjusting customers, developing outlets, sinking channels and promoting sales are all important measures to deal with the market and things that business personnel can change. Therefore, business personnel can not only rely on the company to cope with market changes, but must attach importance to and play their important role and make rapid progress in business. 4. Talk about the concept of giving, there will be no pie in the sky! Everything has to be paid, and what we do is the price. No matter what you love or what you don't love, you have to pay the price. Do what you love, love what you do, and for this reason, regardless of personal gain or loss. No matter what you gain or lose, you have to pay a price, just like the champion athletes in the Olympic Games ... >>

Question 5: What are the contents of the standard corporate culture concept system? The standard concept system of corporate culture mainly includes:

First, the strategic concept layer: mainly including the mission and vision.

Second, the value concept layer: mainly including core values, enterprise spirit, enterprise style, etc.

Third, the implementation concept layer: mainly including business concepts (such as investment concept, market research concept, research and development concept, purchasing concept, production concept, marketing concept, customer service concept, etc.). ); Management concepts (such as strategic decision-making, organizational management, talent management, financial management, quality management, safety, environmental protection and energy saving, innovation, communication, learning, teamwork, etc.). )

In addition, it is added that different enterprises can selectively adopt the above conceptual elements according to the different nature of their own enterprises and industries, that is, they can choose all or part.

Therefore, some enterprises have many ideas, while others have few.

Question 6: 1. What does corporate mental identity include? Psychological identity

It is to establish the unique business philosophy of the enterprise, and it is also the identification system of business philosophy such as design, scientific research, production, marketing, service and management in the process of production and operation of the enterprise. It is the overall planning and definition of business objectives, business philosophy, marketing methods and marketing forms made by enterprises at present and in a period, mainly including: enterprise spirit, enterprise values, enterprise creed, business purpose, business policy, market positioning, industrial composition, organizational system, social responsibility, development planning, etc. It belongs to the ideological category of corporate culture.

Question 7: What should a complete corporate culture system contain? I can answer this question. Last year, in the special training camp for chief cultural officers, there happened to be the answer to this question ~ ~ yeah! If you are satisfied, you must give me a compliment.

Question 8: What is the main content of corporate culture? Corporate culture includes three levels: concept level, system level and material level. Because a perfect cultural system includes:

1, cultural concept (values, such as corporate purpose, business philosophy, etc. )

2. A system consistent with cultural concepts (if people-oriented is advocated, it should be reflected in the system)

3. Material layer-the carrier of values, such as company songs, various publicity columns, activities, cultural walls, etc.

Recommended reading: The Road to Culture (Li Yuping, Tsinghua University Press)

Question 9: What does corporate culture include? Corporate culture is rich in connotation and covers a wide range, which is embodied in:

[1] corporate logos such as trademarks, factory labels, factory flags, factory logos, etc. They are all enterprise symbols to realize enterprise culture, and they are also carefully designed, which are obviously different from other enterprises. It can't be the same as attacking enterprises.

[2] Enterprise environment; Such as internal and external environment, macro environment and micro environment. The specific breakdown includes politics, economy, morality, religion, national education and so on. There are also enterprise ownership, industry management direction, degree of centralization and decentralization, and internal cultural facilities. Different cultural environments have different characteristics.

[3] enterprise system; That is, effective measures and means to ensure the realization of enterprise goals. But it is also a code of conduct that can condense and stimulate the enthusiasm and consciousness of employees.

[4] values; It is the core of enterprise culture, the value criterion of enterprise management activities and human behavior, and the symbol of enterprise maturity. For example, IBM's values are "respect for people, lifelong employment and equality for all".

[5] Enterprise spirit; On the basis of values, it embodies the goal and direction of the enterprise and has the consciousness and spirit of promotion. For example, Daqing's Iron Man Spirit and Haier's "Sincerity Forever" all reflect their entrepreneurial spirit.

No matter in name design, product development, packaging or employee quality education, an enterprise will never be completely similar to other enterprises. Once there is a simple similarity, it will become the laughing stock of society. Take "smile" as an example. Like any enterprise, it emphasizes "smiling service" to customers. But many times, the opposite attitude word for word has become a guarantee to reassure buyers.

All corporate cultures will have their own design ideas, so we should consider forming their own characteristic culture and conditions, and we can't copy them completely, otherwise we won't be able to form our own corporate characteristics and have no attraction. Therefore, there is no exactly the same corporate culture, just like the trees in the world, no leaf is the same. I once suspected that the leaves should be the same. In the autumn when maple leaves are red, I made a special comparison. As a result, maple leaves that look the same are actually completely different, attracting thousands of people to look for specimens. Think again, if all enterprises are run by the same company and the product packaging is the same, people will not be really satisfied, so there will be no demand.

In the 1980s, tawny glass was once popular in major hotels in Beijing. As a result, ordinary people don't know who is who, but they don't know which is the business room when they look at a cup of coffee from a distance. At that time, the uniformity of hotels quickly formed a sense of distance from users, which no longer aroused people's interest in them. Only after the experience of failure did people realize that style must have its own characteristics, so they began to understand the differences. People realize that the conceptual design elements of corporate culture should be assimilated in the pace of world culture and economic development, and it is the premise to be recognized by people in the objective environment of application, but in the form of expression, it must reflect the corporate personality, so the unique design scheme and colorful content have become another connotation of corporate culture.

Question 10: What are the aspects of corporate culture? What is the basic content of corporate culture?

Corporate culture usually consists of four levels: corporate concept culture, corporate system culture, corporate behavior culture and corporate material culture.

First, the concept of corporate culture

The concept culture of enterprises is the group consciousness and values used to guide enterprises to carry out production and business activities. The correct business philosophy can inspire all employees' lofty sense of mission and fighting spirit. Therefore, no matter from which aspect, business philosophy is very important. For enterprises, technical strength, sales strength, financial strength and talents are all important factors, but the most fundamental thing is the correct business philosophy. Only on the basis of correct business philosophy can people, technology and capital really play their roles effectively.

Second, the enterprise system culture

Enterprise institutional culture is an explicit culture composed of legal form, organizational form and management form of enterprises. It is the backbone and bridge of enterprise culture, which can organically combine material culture and concept culture in enterprise culture into a whole. Enterprise system culture generally includes enterprise laws and regulations, enterprise management system and enterprise management system.

Third, the behavior culture of enterprises.

Corporate behavior culture refers to the activity culture produced by employees in production, management, learning and entertainment. It includes cultural phenomena arising from enterprise production and management, education and publicity, interpersonal communication and cultural and sports activities. It is a dynamic embodiment of enterprise management style, mental outlook and interpersonal relationship, and also a reflection of enterprise values.

Fourth, the material culture of enterprises.

As a subsystem of social culture, corporate culture is characterized by taking material as the carrier and material culture as the external expression. Excellent corporate culture is embodied in product development, service quality, product reputation, production environment, living environment, cultural facilities and other material phenomena.