The annual festival on-site activity planning program

In order to ensure that the activities of a high starting point, high quality, high level of development, often need to be pre-developed program of activities, the program is a written plan for the specific activities to be carried out. Activity program should be how to develop a good? The following is my collection of annual festival site activity planning program (selected 5), for your reference, I hope to help friends in need.

Annual Festival on-site activity planning program 1

First, the theme of the event

This activity is mainly relying on the "cloud Shibing" hosted by the official platform. Combined with the "Shi Bing e-commerce public **** service center" offline service platform advantages and "Guizhou Electricity Cloud" "Taobao" "Jingdong net "Network popularity. *** with to create a "New Year's goods sent to the countryside, quality is guaranteed" as the theme of the online and offline promotional activities. The activity is based on on-site physical exhibition and sale, and online commodity purchase.

Tagline: "The New Year's goods sent to the countryside, the quality is guaranteed; specialties sold out of the city, we to help." Characteristics of all things you choose, famous mountains and holy water with you!

Second, the campaign objectives

1, to publicize the "cloud Shi Bing" platform, the initial brand impression implanted in the minds of the public.

2, to increase the number of people concerned, the number of registrants and the number of people to buy.

3, effectively attracting on-site merchants and potential merchants to join the e-commerce. (Merchants can sign up with the e-commerce company on the spot)

4, the scene driven by the people accustomed to using the platform. (such as sweeping micro-letter attention, gift bookmarks like brochures, site staff carefully guide the operation)

5, the use of this activity from the new establishment of the "cloud on the Shi Bing" brand functionality.

Third, the activities of the object

Shibing County townships and cities in the New Year's Eve consumer groups; Shibing County, the product dealers;

Fourth, the activities of the time

20xx December 12, 20xx January 12

V. strong> V. Activity location

Shibing County township service stations

VI. Activity content display area set:

1, New Year's Eve merchandise and souvenir product display;

In the event of the planning of the product display area, the display of the organizer and other franchisee's neighboring products. (The activity is mainly assisted by Guizhou Yuntai Business Co., Ltd. in the specific implementation of the township)

2, e-commerce purchase experience; the establishment of e-commerce special area, the location of the special area is conspicuous, the main to the flow of people to distribute e-commerce brochures. Guide consumers to register, purchase, the need to join the merchant registration.

Content design:

1, the concept of e-commerce New Year's Eve is still relatively new, so the offline activities are still mainly to guide the main. Designed the mall operation process card (bookmark as a pattern), designed the online activities flyer, with the process card together with the distribution.

2, for the site investment, design investment program. Set up to fill in the franchisee's intention to cooperate with the table, leaving relevant information later contact. (Conditions allow, can promise merchants to join the preferential policies: such as merchants and then introduce other merchants to join the priority services can enjoy the object, etc.)

3, for e-commerce training students and merchants, on the day you can give certain activities preferential.

VII, the site material details

略

VIII, the activities of the process

Work arrangements:

1, the site flyer distribution

2, the front desk information answer staff

3, online operators <

4, join the merchant intention to sign

New Year's Day on-site activity planning program 2

First, the purpose of the activity

The Spring Festival is the most enthusiastic, the most grand festivals in China's traditional festivals and celebrations. On the eve of the Spring Festival, urban and rural residents always have the traditional habit of shopping. In the leisurely shopping, seeking pleasure, joy, in shopping, welcome the arrival of the new year. The New Year Festival to "develop e-commerce, prosperity of the local economy" as the theme, aims to "New Year Festival" in the form of exhibitions and sales for the people of Zhuanglang and even the whole country to provide a set of purchasing, entertainment, consumption as one of the county network shopping platform, and at the same time for the majority of the Agricultural products enterprises, dealers and consumers to build a network trading platform to promote "net goods to the countryside, agricultural goods into the city," the two-way flow, so that the people really experience the impact of the network economy, so that traders really feel the age of e-commerce has come, now not to do with the problem of not doing, but how to do better.

The newest addition to the list is the newest addition to the list.

Two, activity time, carrier

1, time: January 18, 20xx - February 23, 20xx

2, carrier: Zhuanglang life treasure "save la mall"

p> Third, the activities of the organization and requirements

1, held a kick-off meeting: initially scheduled for January 18 in the new space-time e-commerce training center held Zhuanglang first e-commerce, "Welcome to the New Year, to send New Year's Eve," the activities of the kick-off meeting.

2, the county e-commerce service center is responsible for organizing the township e-commerce service station and logistics courier company responsible for attending.

3, the township service station is responsible for organizing the village-level service points to actively carry out this activity, do a good job of goods on the shelves, sales, so that the village-level service points in the Zhuanglang e-commerce platform transactions reach a certain amount.

4, logistics courier company is responsible for the express service of this activity. To rapid, high-quality, efficient in accordance with the platform order address to do a good job of guaranteeing the flow of goods, the same city 1.5 kilometers free of charge, 1.5 kilometers away in accordance with the domestic standard best price delivery.

5, Zhuanglang new space and time e-commerce company is responsible for the organization of the net sales enterprises and merchants to participate in this activity. To the enterprises and merchants to provide products according to the number, price register, the enterprises and merchants to provide products to issue a written quality assurance letter, and actively do a good job of the product after-sales work.

Four, the activities of the object

Zhuanglang County within the scope of the residents, foreign Zhuanglang nationality and attention to the economic development of Zhuanglang people.

V. Theme of the event

The development of e-commerce and prosperity of the local economy

Sixth, publicity slogans

1, purchase of New Year's Eve, on Zhuanglang Life Treasure;

2, this year's New Year's Eve where to look for, life on the Treasure all kinds of things;

3, this year's New Year's Eve where to look for, life on the Treasure all kinds of things;

9, out of the house without worrying about, online order send hometown

10, this year's New Year's Eve is not the same, just because there is a New Year's Eve

VII, the activities of the content

1, coupon: save la mall full of full of 100 yuan to reduce the 10 yuan available (coupons and full activities can only be used with the) (The same)

2, full reduction: full of 50 yuan to reduce 7 yuan; full of 99 yuan to reduce 11 yuan; full of 139 yuan to reduce 20 yuan (reduced costs are from the lowest price provided by the manufacturer to allocate, only the life of the treasure platform registered users and WeChat attention to the user)

3, limited-time rush: the organization of participating merchants according to the nature of the product and classification, and actively do a good job of discounted limited-time rush business activities. (Only life treasure platform registered users and WeChat attention users)

4, New Year's gift package: according to the county merchants to provide a combination of products,

5, New Year's gift coupons: New Year's gift coupons issued to other businesses, can be used through the coupon code in the life treasure platform.

6, full red packets: a one-time purchase of more than 50 yuan issued 5 yuan red packets, and then a small gift (offline users)

7, the flagship store, e-commerce service point of delivery in the same city: flagship store, the various e-commerce service points to support the delivery of the same city, online orders, pick up at home free logistics, free delivery within 1.5 kilometers, delivery fee of 10 yuan outside of 1.5 kilometers from the

8, On behalf of the New Year's Eve: If Zhuanglang by outsiders or foreign Zhuanglang friends, through the platform to place an order of 500 yuan, the platform side or merchants can help their New Year's Eve to the home, shipping costs in accordance with the rules of logistics within the county to go.

9, sell New Year's goods, send spring couplets. Can be combined with the cultural three to the countryside to engage in

VIII, the activities of publicity

1, WeChat circle of friends:

a, the new time customer service department is responsible for WeChat circle of friends to promote;

b the public number of the marketing and promotion;

c, the participating merchants (enterprises) actively participate in the (circle of friends forwarding, Pingliang City, the major forums posting, Baidu bar, microblogging)

2, send leaflets: can recruit part-time leaflets (part-time number of people per day for about 6 people) ground push: recruitment of part-time ground push to send a single, 65 yuan / day, and leave contact information, x-exhibit 2, 2 tables, 1000 small gifts, the date of January 25 began to January 31 ****6

3, life treasure line On the publicity; by the production department is responsible for:

a, product landscaping;

b, the production of banner ads;

c, checking and testing the ordering process

4, media advertising: the county television station and other media in the county.

5, promotional video: cell phone video, website promotional video.

6, public service propaganda: for widows and orphans and cleaning workers to give the annual gift.

Nine, activity preparation

Production Department:

1, activity materials: activity theme posters, dm sheets, banners, store theme materials, couplets, mascots, product photography, program establishment date, January 20 before the completion of the design;

2, the merchants and the various service points of the online store to improve, Theme atmosphere of the event, advertising theme design, product artwork, set coupons, program establishment date, January 22 before the completion of the design

Business Department: a, program establishment date; b, January 20 before the collection of the required products

Operations Department: a, program establishment date; b, the implementation of the stock of warehouses and warehouse management; c, establishment of the event site, building

Customer Service Department: a, program establishment date; b, implementation of inventory warehouse and warehouse management; c, activity site establishment, building

Customer Service Department: a, program establishment date; b, the implementation of the event site and warehouse management

Customer Service Department: a, statistics on daily orders; b, statistics on the number of registered users; c, the activities of the product portfolio entry

Ten, the cost of activities

The preliminary estimate of about 100,000 yuan, the plan is to raise a portion of the merchants, part of the County Business Council support.

XI, New Year's goods:

merchants to provide, register

New Year's Day on-site activity planning program 3

A, the exhibition purpose:

inherited the traditional Chinese New Year's culture, stimulate the pull of the Chinese New Year economic consumption.

Enhance the environment and quality of the public's procurement of New Year's goods, to meet the public's one-stop shopping needs. Concentrate on displaying famous and excellent commodities from all over the country, and promote enterprise products and brands.

Enrich the community life around Xindi City and bring convenience to the residents.

Lay the foundation for the sale of buildings and investment in Xindi City and gather popularity.

Second, the exhibition time:

TBD

Exhibition location: Huamao 1958 Square

Third, the theme of the exhibition:

20xx Xindi City New Year's Eve Taobao Food Festival

Fourth, Organization:

Organizer: Xindi City

Sponsor: Anhui Myth Advertising & Media Co.

V. Exhibition content:

Promotion of New Year's Eve goods of the booths. The organizing committee organizes on-site Spring Festival couplets give writing, thousands of yuan gift bag lottery, the God of Fortune to send red packets, dumplings taste of New Year's activities.

Six, the scope of the exhibition:

1, alcoholic beverages: a variety of wines, liquor, wine, fruit wines, health drinks, juice drinks, lactic acid bacteria drinks; tea, etc.;

2, food: a variety of famous new food, green food, food, grain and oil food, health food, snack foods, frozen food, bakery products, meat and poultry products, aquatic products, food, food and beverage, food and beverage, and other products.

3, general merchandise: household appliances, kitchen and bathroom sanitary ware, jewelry, cosmetics, leather products, daily commodities, plastic products, hardware and electrical appliances, firecrackers, fireworks, festival supplies, kitchenware, smart toys, etc.;

4, gifts: all kinds of gift boxes, floral potted plants, Paper cuts and paintings, stones and jade, etc.;

5, clothing: bedding, clothing, shoes and hats, etc.;

6, specialties: Wuxi's special sauce ribs, gluten, steamed buns, vegetarian pancakes, Huishan mudman;

7, imported goods: the world's specialty foods, etc.;

VII, the form of activities:

1, thousands of yuan gift bag lottery: customers shopping for more than 50 yuan, you can get a free raffle ticket from the merchant. A raffle ticket can participate in a raffle. Buy 100 yuan can get two raffle tickets, and so on, buy more get more.

2, free to send spring couplets: invited calligraphers of the Calligraphers Association on-site writing spring couplets to send spring couplets. Shopping full of xx yuan will be sent.

3, the God of Fortune to send red packets: every day to the first two hundred customers to the New Year's Fair can get a free red packet. Note: Each person is limited to take a red packet, the red packet may have a lucky word, a pair of couplets, may also be a dollar, or a greeting card.

4, you shop my bill: the organizers randomly find a customer who is buying a bill, as long as the customer within 30 seconds to answer a simple question about the current New Year's Eve, can be free of charge.

5, large group purchase: the production of the New Year's goods catalog, sent directly to the units and enterprises, in the promotion of goods at the same time, pull the group purchase.

6, cultural performances: lion dance, guzheng performance, pipa performance, singing representative songs of the Spring Festival.

7, window cutting: the scene to teach the art of window cutting.

8, free tasting of dumplings, spring rolls and other New Year's snacks.

VIII, publicity plan:

This year's New Year Shopping Festival will focus on prior publicity and hype, linked to the city media resources, to maximize the attraction of Xindi City around the city, and even the whole city of potential consumers.

Publicity methods: activity hard advertising, dynamic reports, topic hype.

1, network: major forums and websites to post, expanding the strength of publicity.

2, print media: Anqing Evening News, Xin'an Evening News, Anqing Radio and Television Newspaper advertisements or a large number of dm leaflets

3, car carriers: buses, cabs, advertising information

4, community poster posters: will be tailored to set up promotional posters for this year's New Year's Eve Shopping Festival, the New Year's Eve shopping festival to increase market attention and accumulation of popularity.

5, air glider

New Year's Cargo Festival on-site activity planning program 4

Time:

20xx-12-20xx-2

Activity mode:

Offline activities into the community + WeChat end of the promotion

Background:

Through the continuous publicity of materials in the community, tasting activities, munchkin selection, the promotion of Christmas activities, on the basis of already understanding the farm's products, for the New Year's New Year's Eve sales, so that residents can buy the farm's high-quality and affordable New Year's Eve, to improve the farm to the community residents to bring the sense of well-being, and, at the same time, to increase the mall page of the At the same time, increase the number of independent visits and accumulate fan attention. To complete the mall's product exposure and user conversion rate conversion rate

Activity Programs:

Offline:

1, in the community inside the traffic flow of the road hanging banners, publicity farms and property cooperation, for community residents to prepare the green, healthy and organic annual products, the banner should be able to be used in the community, the farms and property cooperation. The banners must be able to attract attention and the number is large enough to form a sustained impact, the banners hanging at least one month (need to property and street committee resources).

2, set up a simple display cabinet in the crowd concentration point (do not need to sell the function) or easy to show the farm situation and some of the New Year's products, there are property resources can be placed in the district's underground parking lot in front of the elevator, fresh cabinets or takeaway cabinets next to the cooperation of other platforms to participate in some of the festivals (Taobao, Jingdong, Vipshop, hungry, and other platforms) can form a better effect. Better results.

3, set up a fixed point in the neighborhood, 9:00 am to 5:00 pm or so in the entertainment and fitness facilities or crowd relatively centralized place for the placement of posters or personnel to promote the recruitment of the activities of the trial, and there is a New Year's Eve products on display to publicize the New Year's Eve activities prompted by sweeping attention to the new promotional activities and tasting activities (non-sales purposes), the activities should be prompted by the WeChat Mall has more products, prompting attention.

4, the community elevator advertising, the requirements of a long time to continue to display, mainly to be able to drive to work straight to the elevator can be seen, the main enterprise New Year's Eve and buy New Year's Eve to send a friend's slogan.

Online:

1, the anchor live farm children's open-air activities, farm WeChat and live platform activities to promote the online enrollment process and the content of the event by the anchor later proposed optimization. (The registration method to take WeChat public number to pay attention to, add WeChat or QQ way to carry out, can form a relatively centralized community to accumulate information, convenient later community activities to promote accurate activity notification)

2, the offline store sales need to publicize WeChat Mall above the preferential and member recruitment tasting activity notification, the interested customer demonstration or in the store to play good The demonstration video (how to pay attention to, how to buy and how to become a farm micro-store manager, micro-store manager income and micro-store manager how to income process), for the WeChat public number for the accumulation of fans to generate UV and exposure process. At the same time to do posters or easy to do in the store to facilitate the scanning code.

3, soft push tips for the New Year's Eve product offerings and WeChat public number promotional activities (looking for budding anchors activities to sign up)

4, mall access to multiple customer service features, in the public number of the time is automatically prompted by the purchase channel, the payment method optimization, to simplify the transaction process.

5, the ground to promote the community to do show when you can enter the community of WeChat or QQ groups, in the community to promote the relevant topics. With the offline activities, the online and offline publicity, the formation of farms in the community many times to trigger a curious attention to understand the process, increase the farm in the community to be trusted.

Activity rules:

1, all the community posters, easy to pull the treasure and display cabinets to declare the spread of the channel should be printed with the enterprise WeChat public number of the two-dimensional code can be easy to scan the code to pay attention to

2, in the fixed point of publicity and tasting activities 'site, to provide part of the product tastings and some of the merchandise sold in addition to the different specifications and standards of the product, the product is not only the first time, it is also the second time, the second time, the third time, the third time, the third time, the third time, the third time. The new year's products of different specifications and standards need to be displayed. But the display of the New Year's products do not provide sales or only provide a small amount of sales, encounter the need to buy can be prompted in the online shopping mall to buy, to ensure that the quality and quality of the premise of the online product price is lower than or the same as the price of the goods on display.

3, in the optimization of the WeChat end of the WeChat Mall on the basis of offline display activities in the process of tasting and sales prompted by the scanning code attention to see more concessions and health of the farm goods, you can carry out the process of the customer into a micro-store owner and the benefits of the publicity.

4, the anchor in the community in the selection of children and live activities should be prompted to the process of selection of children and enrollment is to pay attention to the WeChat public number to register.

Publicity placement:

1, the community store placement can be negotiated with the community store to see if it can be carried out (through the farm product giveaways, discounts or to help sell to give the way of commission), food stores, mini-markets, weight loss and beauty stores, etc.

2, the community can also be used as a platform to promote the development of the community.

2, small area banners, posters, easy pull-ups and display cabinets, etc. need to be related to the property resources, as well as put with the property to negotiate, while management and viewing needs to be carried out.

3, the company stores in the farm publicity need to do the relevant training, the formation of sales, attention, repeat purchases, become a micro-store manager of the closed-loop process.

4, the activity is carried out, the need for Suzhou Citizen Card, Construction Bank and other companies already have the resources to cooperate with the publicity, copywriting needs to be put, activate the old users.

Monitoring indicators:

1, the completion of the WeChat Mall 30,000 visits and product exposure of 180,000 indicators 2, coverage of selected neighborhoods, in the end of the event there is a sustained number of visits and exposure Pre-guarantee

1, the product specifications, types, activities of the neighborhood, banners and easy to pull the treasure poster

XX Commerce and Trade Bureau, Agriculture Bureau, Tourism Bureau and other related departments

Theme:

Joyful Shopping, Longfu Hechun

Exhibition time:

January 1, 2012 - January 21, 2012 (the eighth day of the Lunar New Year to the twenty-eighth day of the Lunar New Year)

Exhibition Venue:

XX New District Convention and Exhibition Center (or commercial pedestrian street, the market)

Exhibition Area:

The exhibition area:

About 1,000 square meters.

About 10,000 square meters

Number of exhibitors:

Organization of 200

Estimated number of visitors:

200,000

Scope of exhibitors:

1) food (green food, grain and oil food, health food, leisure food, all kinds of famous tea, meat and poultry food, bakery products, aquatic products, spices, dairy products, dried fruits and fried food, local specialties, agricultural products, famous snacks, etc.)

2) liquor (wine, white wine, liquor, liquor, liquor, health beverages, carbonated beverages, lactobacillus drinks, tea, coffee, etc.)

3) Gift boxes (cosmetics, health care products, nutritional products, small household electrical appliances, home decorations, etc.)

4) New Year's Fair (spring couplets, window decorations, New Year's paintings, flowers, ceramics, books)

5) Clothing: clothing, children's clothing, children's products, toys, bedding, knitwear, shoes and hats, etc. 6) Transportation: cars, electric vehicles, motorcycles

< strong> Layout set (need to be combined with the venue, tentative general planning):

(a) indoor (four areas of the plan)

brand area (a zone): 20 booths are planned to attract investment object: the nationally renowned brand enterprises

Containing: liquor, liquor, wine, Beverages, dairy products, tea, coffee, health care products, gifts, gift boxes, edible oil, communications, etc. Traditional New Year's Products Zone (Zone b): 50 booths are planned, targeting local enterprises

Chinese New Year couplets, window decorations, New Year's paintings, flowers, ceramics, books, lanterns, clothing, children's products

Sugar and Wine Zone (Zone c): 30 booths are planned to focus on the local sales of the categories

Various types of sweets and candies are also planned to be displayed in the zone. p>

All kinds of candy, jelly, leisure food, wine, liquor, yellow wine, liquor, health drinks, carbonated beverages, lactobacillus beverages, etc.

Comprehensive area (d area): 100 booths are planned to attract investment target: local enterprises

Green food, grain and oil food, health food, leisure food, all kinds of tea, meat and poultry food, bakery products, aquatic products, Seasonings, dairy products, dried fruits and fried goods, local specialties, agricultural products, famous snacks, tea, coffee, etc.

(B) outdoor

20 booths are planned for a unit of 100 square meters;

Merchants: cars, microcars, motorcycles, electric vehicles and so on.

Exhibition Objectives:

1) Activate the festival atmosphere: create a traditional Chinese New Year's Day atmosphere through a series of special New Year's Day folk activities;

2) Revitalize the traditional culture: a comprehensive display of traditional Chinese New Year's Day cultural goods, promote traditional Chinese culture, and make a modest contribution to the revitalization of traditional culture;

3) One-stop shopping for New Year's Day goods: bring together the five lakes and all over the world special brand New Year's Day goods. The special brand of New Year's products and household goods from all over the world, find good buyers for the exhibition

merchants, provide good products for the merchants;

4) create a brand exhibition: the New Year's goods exhibition will become a brand event of the XX Spring Festival Festival Festival activities, which can not only enliven the festive atmosphere, but also enhance the influence of the city, and also promote the development of the city's commerce and economy, and give full play to the comprehensive function of the festival and exhibition projects to stimulate the economy. The program will be able to give full play to the comprehensive function of the festival and exhibition program to stimulate the economy.

Show highlights

Superb advertising effect: sufficient advertising input and novel and applicable to the people's favorite way to put. Such as: continuous long prime time TV and radio advertising, large page long time newspaper ads or poster ads, invitations to publicity and outdoor advertising to promote the success of the New Year's Eve shopping festival is a powerful guarantee.

Timely choice of time: at the time of the Spring Festival, according to Chinese custom, it is the time for families and collectives to purchase a large number of holiday supplies. At this time, the consumer funds are sufficient, the consumer budget is huge, and it is the peak of people visiting friends and relatives, filial piety and parents, to friends and relatives of specialties, food, clothing, daily use, gifts can not be less. One-stop shopping options: taking into account the habitual consumption of people during the Spring Festival, the organizing committee will organize a wealth of exhibits so that the majority of consumers can be in our venue "one-stop" to buy all the required items, really do "stroll through the Festival of New Year's Eve, shopping to enjoy the Dragon Fu spring".

Golden Time Guarantee: In order to make the majority of exhibitors to get the most benefit, the cycle of the festival for 20 days, so that we can fully guarantee the majority of consumers have enough time to purchase and choose.

Super Popularity Gathering: The popularity gathering of the New Year's Eve Festival, in addition to advertising investment, the exhibition site will also be held for many days of special merchandise on sale cultural performances, group buying, lucky draws, promotions, gifts, and other colorful activities, more effective in attracting popularity.

Third, the charges 1) indoor exhibition area

a zone - brand area: 19800 yuan / a, each 36 square meters, **** 20 b zone - the traditional New Year's Eve area : 1500 RMB/pc, each 9 square meters, ***50 pcs c Zone - Sugar & Wine Zone: 2000 RMB/pc, each 9 square meters, ***30 pcs

d Zone - Comprehensive New Year's Eve Zone: 1800 RMB/pc, each 9 square meters, **100 pcs *100 2) Outdoor exhibition area (limited to automobiles, motorcycles, electric vehicles, bicycles, etc.) 5000 yuan / each, each 100 square meters, ***20

3) "xxx" 2012 XX Longfu Hechun Lunar New Year's Goods Shopping Festival, the exhibition title fee starts from 100,000 yuan, the application

Enterprises can participate in the bidding, the final price to the highest shall prevail;

4) the main sponsor in addition to cash sponsorship, but also need to provide 50,000 yuan in kind prizes (for the same period of time to engage in activities to provide prizes).

5) rainbow arch 5000 yuan / exhibition, balloon air 3000 yuan / exhibition / banner, large spray-painted billboards 5000 yuan / exhibition / banner, flag 2800 yuan / exhibition / group (10 per group).

Fourth, the same period of activity

2012 XX Longfu Hechun New Year's Shopping Festival Opening Ceremony

"Longfu Hechun" XX folk artists show

Lucky draw for the audience

V. Schedule

December 10 - 27, 2011 investment and publicity and promotion December 18 - 30, 2011 exhibition

January 1, 2012, the 2012 XX Longfu Hechun Lunar New Year's Shopping Festival Opening Ceremony: 9:00 pm

January 1 - 21, 2012 during the period to hold Three "Dragon Fortune Crane Spring" XX Folk Artists Show 2012 January 1-21, 2012 Daily Lucky Draw for the audience January 1-5, 2012 Citizen's Consumption Purchase Day (9:00-20:30) January 6-10, 2012 Invited Enterprises Purchase Day (9:30-20:30) January 11 - 21, 2012 Citizen Consumption and Purchase Day (9:00-20:30) January 22, the exhibition is removed (9:00-13:00)

Sixth, the exhibition process

Application for participation in the exhibition → determine the number of booths and the amount of participation in the exhibition → fill out the application form for participation in the exhibition → payment of the deposit of the exhibition fee → submit a copy of the business license → confirmation of participation in the exhibition → to provide information on the enterprise → payment of the balance of the payment → reference to the exhibition of the instructions for the preparation of the exhibition matters → on-site formalities for participation in the exhibition → participate in the exhibition → withdrawal

VII, Note <

1) Booth arrangement is based on the principle of "first enrollment, first payment, first arrangement", and the organizing committee reserves the right to make reasonable adjustments to the booths according to the overall needs of the exhibition.

2) Exhibitors must pay 70% of the booth fee as a deposit after signing the exhibition contract, and settle the balance within 7 days before the start of the exhibition activities, otherwise the organizer will not reserve the booth. 3) Exhibitors must provide the organizing committee with copies of business licenses, health permits, product quality inspection reports, health inspection reports, and certificates of authorization for agent distribution qualifications.

4) Exhibitors are strictly prohibited from bringing counterfeit and shoddy products to the exhibition. It is prohibited to privately transfer, rent, or combine booths. All legal consequences will be borne by the exhibitors.

VIII, publicity and promotion

1) with the XX Daily News Agency, XX TV station to establish a cooperative relationship, increase the media publicity and promotion efforts;

2) printed 50,000 invitations to visit the invitation, and sent staff to XX related institutions, enterprises, advertisers, advertising companies, dealers to send invitations one-to-one Invite them to visit and purchase;

3) Organizational units to compile and print the journal, free of charge for exhibitors to publish the enterprise directory and profile. And it will be widely distributed to visitors, cooperative units, Chinese and foreign exhibitors, industry authorities, etc.; 4) the exhibition venue around the key road and XX key business blocks short-term outdoor advertising;

5) television, radio, newspapers, public transport, Internet high-frequency advertising; 6) 100,000 free dm distribution, mailing;

7) the organizing committee of the investment promotion department Dedicated staff direct telephone invitations;

8) during the exhibition, free shopping shuttle buses will be arranged for the convenience of the public to the exhibition purchases;

9) during the exhibition, the bus stop advertising 100 (advertising area of 1.2x2.4xdouble sided) 10) It is expected that the organization will be 500 invited enterprises focused on purchasing, 200,000 mass consumers to visit the meeting! Nine, benefit analysis 1, income analysis

Expected recruitment income: 811,000 yuan 1) indoor exhibition

a zone - brand area: 19,800 yuan / a, 20, ***396,000 yuan b zone - the Traditional New Year's Eve Zone: 1500 yuan/pc, 50 pcs, ***75000 yuan c Zone - Sugar and Wine Zone: 2000 yuan/pc, 30 pcs, ***60,000 yuan

d Zone - Comprehensive New Year's Eve Zone: 1800 yuan/pc. 100, ***180,000 yuan 2) Outdoor exhibition area (limited to automobiles, motorcycles, electric vehicles, bicycles, etc.) 5,000 yuan/each, 20, ***100,000 yuan

Expected Investment Income: 546,800 yuan 1) Title fee of 100,000 yuan;

2) Sponsors 50,000 yuan/each, 5 planned, ***250,000 yuan; 3) Rainbow archway 50 yuan/exhibit * about 10 = 50,000 yuan;