How to treat the protection and inheritance of traditional festival culture?

In the inheritance of traditional festivals in China, we should pay attention to protecting the ownership of traditional festivals. Traditional festivals such as Mid-Autumn Festival and Dragon Boat Festival have been designated as legal holidays, which has promoted the rapid growth of the tourism market. The combination of traditional festival culture, folk culture and tourism products has also been welcomed by tourists. During the Spring Festival, various temple fairs attract people to go out to watch performances, buy new year's goods, pray and worship, and express their hope for the new year.

Mid-Autumn Festival poetry, moon viewing, lighting and other activities to express the good hope for family reunion; Besides offering sacrifices to ancestors, people in Tomb-Sweeping Day will also go for an outing and experience the joy of the countryside. In festival activities, sacrificial ceremonies, parades, catering, prayer words, celebration firecrackers, drama and dance, sculpture and painting can all be transformed into cultural tourism projects for tourists to participate and experience.

Let tourists enhance their travel experience in the process of participating in festivals and entertainment activities, and experience the charm of traditional culture at close range, thus deepening their understanding and recognition of traditional culture and natural heritage. Experts pointed out that culture is the soul of tourism, and tourists' requirements for experiential and cultural connotation experience of tourism projects are constantly improving.

The rich expressions and profound cultural connotations of festival activities meet the tourists' demand for cultural tourism products. In the process of upgrading the tourism industry and promoting the integration and development of cultural tourism, it is more important to tap the "treasure" of festival culture and inject richer connotations into tourism products.

In many places, traditional festival culture is deeply integrated with local non-legacy culture and folk culture, which makes local characteristic culture more vividly displayed. In the past Dragon Boat Festival, in addition to the most familiar traditional activities, such as offering sacrifices to Qu Yuan, dragon boat racing and eating zongzi, some local festivals, such as willow walking, poetry reading, archery and polo, remained in some northern areas.

It embodies the distinctive characteristics of the northern national culture. On the Mid-Autumn Festival, in most places, besides offering sacrifices to the moon, enjoying the moon and Yue Bai, some places also hang lanterns, solve riddles on the lanterns on lanterns and dance grass dragons. In Beijing tradition, worshipping male prostitutes is the most distinctive Mid-Autumn Festival custom, and in some places there is the custom of "walking on the bridge".

In the vast area of China, diverse national cultures have endowed national festivals with more colorful contents, which has become a concentrated expression of national culture and regional culture. In Yunnan, the Yi people have Torch Festival, Flower Arrangement Festival and Dressing Festival, the Bai people have March Street Festival, Sea Opening Festival and Three Rings Festival, and the Dai people have Water Splashing Festival and Dragon Sending Festival. The multi-ethnic characteristics make Yunnan's festival culture extraordinarily colorful.

With the development of local tourism and the promotion of festival culture, these activities have formed great influence. Various traditional festivals of ethnic minorities are an important part of Chinese traditional festival culture, many of which have been included in intangible cultural heritage. In the thousands of years of inheritance, these festivals have become an important carrier of local national culture and need to be excavated, sorted out, popularized and passed on.

Let the creative products of folk culture enter modern life

At present, China's traditional festival cultural creation is facing problems such as single form and homogenization. The popularity of the tourism market makes merchants pay more attention to consumption than culture, and the luxury packaged moon cakes, zongzi or low-end and similar souvenirs sold in scenic spots have concealed their due cultural value. People's aesthetic needs and cultural literacy are constantly improving, and the requirements for creative products of folk culture are also constantly improving, which puts forward higher requirements for the in-depth development of creative products of folk culture.

Folk culture such as festivals is an important carrier of inheriting national culture. There is a profound history and culture behind folk festival diet, festival ceremony and festival articles, which condenses the life experience and wisdom of our ancestors. People's way of life has been very different from the ancient farming period, and the cultural context of traditional festivals has also changed.

To creatively develop the connotation of traditional festival culture, we need to find its combination with contemporary society, design cultural creative products that meet modern aesthetic needs, and integrate festival culture into people's modern life. It is also necessary to create more cultural and creative products popular with the public through flexible and novel forms of expression, and strive to build a brand of China folk cultural and creative products.