How to expand customers efficiently

How to efficiently expand customers? In the workplace, as a salesperson, we need to expand customers, so that we can have more customers and our performance can rise rapidly. Next, I will take you to learn more about how to develop customers efficiently.

How to efficiently expand customers 1 1 and create personal IP is an effective way to solve your business difficulties.

In today's era of surplus products, the key to making money in business depends on whether you have good sales channels and a stable customer base. Traditional sales channels, whether online or offline, mostly have the problems of less people flow, high drainage cost, less customers, poor viscosity and low repurchase rate.

How can we achieve effective low-cost drainage and establish lasting trust and stickiness with customers? Creating personal IP is one of the most effective methods. The process of building personal IP is the process of continuously delivering value to potential customers for free. This process can effectively build trust and stickiness with potential customers, and the value will attract people, and the traffic will be attracted by the value delivered by personal IP.

2. Open a shop to understand community marketing, and don't make these five mistakes again.

In the era of mobile internet, you have made several of the five major mistakes that you often make when opening a store.

First, don't add customer WeChat, and there will be no communication channels with customers in the future;

Second, after adding WeChat, I never laid out in a circle of friends, showing product selling points and team status, as well as personal brand information, except advertisements or advertisements;

Third, there is no classification of customers on WeChat, and corresponding WeChat group feedback activities are carried out for different customers;

Fourth, it never splits customers, ignoring the power of low-cost customer acquisition in the era of mobile Internet; Fifth, I never realized that in the era of mobile Internet, fans are fans of asset management, which is the main job.

3. Turn other people's customers into your customers in three simple sentences.

In order to improve the rate of entering the restaurant, the boss found a popular tea shop nearby and said three words.

The first sentence: My restaurant is nearby, and I plan to buy milk tea from your store as a gift to give back to customers.

The second sentence: When a customer comes to you to consume milk tea, you can use 30 yuan to give him a voucher for the restaurant. There is no use threshold in our store.

The third sentence: customers who spend money in our restaurant will come to you for free milk tea after dinner, which will bring you popularity.

The owner of the tea shop nodded repeatedly. This is the mode of cross-border cooperation and mutual drainage.

4. Community marketing of shoe stores

Faced with fierce competition, the owner of a shoe store in a small town is doing the traditional business of waiting for customers to come to the door, and the sales in the store are getting less and less. He began to adopt the customer community marketing of physical stores and tried to do the customer community marketing of his own stores. First, he invited customers to join the group.

Step 1: Inviting customers is not forcing customers to join the group, but attracting customers to join the group. There are two ways to attract customers to join the group:

Make a poster of the customer welfare lottery team.

Go to the store to spend money, and customers will send small gifts in groups. In this way, the accurate customers in the group will soon come to their own group.

Step 2: Start playing games with customers at a fixed time every day, invite new members, share their stories, look at pictures and guess things, all of which are prize-winning activities, and send out several gifts every day. Customers come to receive awards and bask in the group, and at the same time help the owners to send the lottery to friends.

Step 3: launch some promotional activities during the period, such as:

1, recharge XX yuan to give XX gifts.

2. Spend XX yuan and get XX yuan points, which can be exchanged for gifts.

3. Buy coupons and give gifts, and enjoy the lottery benefits in the store. In this way, her performance has improved, because buying shoes is a low-frequency demand, and it is impossible to buy shoes at both ends every three days, and she also uses community alliances.

Step 4: What is a community alliance? It is to help other businesses around to build a customer community, so that everyone can enjoy the traffic and do activities together. If your group is 500 people and 10 merchants are 5000 people, then your traffic source is very wide.

With the merchant alliance, merchants can give customers profits, such as 10% discount and 20% discount. The boss is the leader of the alliance, mobilizing the customers of these alliance businesses to become members. Pay 99 yuan, you can become a VIP member of the whole business circle alliance and enjoy the collective welfare of merchants.

Finally, eight or nine hundred people became members. The membership fee has become the fund of the alliance, which is used to provide more services to members, so the passenger consumption brought by it has tripled the operating profit of her store.

Step 5: In addition, there are other businesses who take the initiative to find her to join the alliance. The membership fee is 399 yuan per household, but some merchants have joined, so the traffic of merchants will be combined, which is very valuable.

From this story, let's see what changes the shopkeeper has made:

From the traditional business model of pure physical store to the model of physical store community platform, the future business must be the integration of Skynet (platform), ground network (store) and people network (community).

From the traditional thinking of selling goods to the thinking of users, traditional commerce is birds of a feather flock together, and the future business must be divided into people.

From the traditional blind pursuit of liquidation to the pursuit of repurchase fission.

5. What is community marketing?

What is community marketing? It is to bring your hardcore customers and your intended customers into the group, and then maintain them to sell products. There are two main points in the operation here.

First, the group must invite those interested customers. They may have bought your products, but they didn't buy them because they didn't trust them, so they will soon be influenced by the die-hard customers in the group and become your' customers';

Second, don't let customers who are not so satisfied with you enter the group, or their negative opinions will affect other customers. Community marketing is to create a scene for customers to interact with each other and achieve loyalty to your products.

6. Change the way of speaking and increase the rate of entering the store.

There is a fast food street in Shenzhen. Most fast food restaurants in this street are gentlemen. Ladies, come in and sit down. what would you like to eat? Most people will take a look at what they eat and then go to the next store, one of which knows human nature very well. Since every customer is full every day because of one sentence, the waiter will ask every customer when he passes by: Do you want to pack or eat here? Why do most people want me to pack? Then I responded: eating here, it is not good to hit yourself in the face after this sentence. Go in and eat. Do you know what kind of humanity is used in this?

7. Several methods of activating customer groups in simple physical stores.

Many physical stores have their own customer communities, but most of them don't know how to maintain them. Today, share some simple ways for physical stores to activate customer communities.

First: red envelope interaction, group owners send red envelopes to grab the best or give physical gifts, and the mantissa of red envelopes is 6.

The second is a prize-winning question and answer. The top eight will issue local addresses or local contact information to reward 50 yuan vouchers or a special dish in the store.

Third: the group owner sends a picture or a small video of the merchant's products to the group, so that everyone can guess the price, and the right or closest reward is 8.88.

Fourth: the group owner sends the posters of business activities to the group. Cash-filled red envelopes 16 yuan was awarded to the first customer who shared a circle of friends, and cash-filled red envelopes 66 yuan was awarded to the customer with the highest number of praises.

8. 1 yuan clothes grabbing activity to attract customers into the store.

As soon as a clothing store opened, the boss launched the activity of 1 yuan to grab clothes, and hung a banner: You only need 1 yuan to buy 160 yuan's explosive clothes. Of course, it doesn't mean that 1 yuan can get 160 yuan's clothes. In fact, 1 yuan can participate in the lucky draw, and you can get 65438+ if you win. If you can't draw, you will not only get a pair of socks, but also get 30 yuan's clothing vouchers, which also exceeds the value of 1 yuan. This activity just attracted many passers-by to join in the fun, come to the store to participate, and directly detonate the store.

9. Four key reasons for poor business in physical stores

First of all, there is no drainage channel, so we can only rely on the location of the store to passively wait for customers to come to the door.

The second is that there is no customer database, and customers will never know whether they will come or not after the transaction.

The third is that there is no drainage explosion. Every product in the store wants to make money. If you don't know, you have to give up before you get it.

The fourth is that there is no complete marketing plan, only knowing about price reduction and discount, and I don't know how to lock in customers and pursue sales in the later period.

So by comparison, what's your situation?

10, two principles that must be learned when opening a shop and doing business: product three-thirds system, five product principles principle one: product three-thirds system.

1/3 products are not profitable, 1/3 products are meager, 1/3 products are profitable or profiteering. Principle 2: Five product principles.

First, drain the product customers to the end

Second, explosive products promote customers to buy.

Third, active products are just activities, which are not in the normal sales system.

Fourth, image products make customers remember you deeply.

5. Profit products products that really help enterprises make money.

How to effectively expand customers 2 How to quickly improve customer skills?

First, identify channels, identify customers and dig deep into demand.

First, make clear who our customers are (user positioning), observe where they usually appear (market research), and study their consumption behavior and consumption concept (demand analysis). Specifically, in order to accurately locate customers, it is necessary to summarize the differences and * * * of customers' gender, age, occupation, economic ability and behavior habits from the individual to the whole.

Secondly, learn to use various outreach channels, such as industry associations, Internet exhibitions, eye-catching information, personal media, recruitment websites, cross-industry cooperation, etc., to select the most reliable customer information and data for contact.

Finally, dig deep into the needs of customers. Before tapping the customer's needs, there is a premise that the essence of sales must be clear: you just need it, and I just happen to be a professional. In other words, sell the right products to the right people. Specifically, sales staff should communicate with customers by asking and watching, and tap the deep-seated needs of customers.

Second, introduce solutions to shape product value.

As a professional salesperson, we must provide targeted solutions according to the different needs of each customer, and reflect the professionalism and comprehensive value of the solutions through careful communication and introduction with customers.

Judging whether a product is valuable depends on users' subjective feelings, so help customers find the most suitable solution. At this time, salespeople need to be customer-oriented and do a good job in product advantage analysis, which includes not only clarifying the advantages, values, benefits and advantages of their own products, but also clarifying the psychological needs of users and the current situation of products and services that competitors can provide.

Third, make use of negotiation to quickly reach a deal and achieve a win-win situation.

As the name implies, negotiation consists of two actions: conversation and judgment. In fact, during the whole conversation, it is more important to make a reasonable judgment. Here are two main negotiation skills.

In bidding, don't accept the customer's first bid. You can euphemistically tell your customer to make a more reasonable price, so that the other party can form an expectation or judgment psychologically. There are also techniques (from big to small, few times, slow speed) to follow. For customers who are sensitive to price, we should make reasonable concessions and make conditional concessions based on the principle of concession = exchange+compensation.

Fourth, manage and maintain customer relationships.

Clear a core idea: empathy. That is, from the perspective and position of the parties, objectively understand the inner feelings of the parties. Grasp the three cores of customers, namely, trust at the beginning of sales, peace of mind at decision-making points and the value essence of customer relationship. Define five levels of customer relationship, from contact to trust, like, satisfaction to loyalty.

How to effectively expand customers 3. Ways and means to expand customers.

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According to the project situation, determine the unit and office area where the surrounding potential customers are located, arrange personnel to visit the customer's location with project materials, and understand the customer's details and clarify the customer's intentions through in-depth communication with customers.

Issue a bill in the business circle.

In the marketing period, strong sales period and marketing node of the project, choose holiday time, arrange personnel to send orders around the project and in places with large traffic in the city, and make every effort to obtain customer information.

Group buying activities.

Analyze the companies around the project or places with target customers, understand the quantity information and acceptable price range of group purchase, and exchange group purchase for low price and rapid elimination.

Sales linkage.

In some places where target customers spend money, such as clubs, restaurants, motorists' clubs, etc. We can achieve the goal of resource sharing and mutual benefit through cooperation with merchants.

Expansion of gas station.

Choose a gas station with large passenger flow for cooperation, briefly introduce the basic situation of the project to interested customers, and it is best to leave the contact information of customers for follow-up and relationship maintenance. In addition, you can also prepare some small gifts or leaflets, send a small gift and leaflet to customers waiting for refueling, make some simple explanations, and write down the contact information for interested people.

Moving line interception

Identify the target customer groups, go to intersections, bus stops, customers' usual dining centers and other moving interception points, publicize with the help of outdoor advertisements such as building billboards, bus stop signs and car body advertisements, and collect information about intended customers.

Community coverage.

Go to the community where people gather stably, sweep the buildings and streets with relevant activity props in a planned way, distribute leaflets, post posters or advertisements in the community, or set up fixed consultation points to excavate and maintain customers.