How to carry out strategic transformation for garment processing enterprises! ? Please express your opinions for your reference. Thank you.

My brother is not an employee in the clothing industry, but I really hope to join the discussion.

First of all, I suggest that this question can be more specific. Because at the sight of this problem, several questions come to mind together, such as:

1. At present, all kinds of clothes are processed, and the main categories are: children's wear, teenagers, prime of life, middle-aged and elderly people, men's wear, women's wear, formal wear, leisure, tooling, outdoor, underwear, professional sportswear and so on;

2. If it is an all-round processing enterprise, do the talents in clothing design have any expertise, or can design all kinds of clothing (it seems unlikely);

3. Whether there is a clear judgment on the current competitive situation of various clothing markets; For example, regional competition, upstream and downstream competition, and domestic and foreign brand competition;

So throw a brick in first:

1. In the situation of multi-brand competition such as professional wear, sportswear, outdoor wear and underwear, if there is no outstanding core competitiveness, we may wish to consider developing into the field of children's wear and middle-aged and elderly clothing. Similarly, due to the fierce competition in children's wear at present, especially under the impetus of BtoC, the prices of general brand children's wear are rapidly approaching the cost price, and middle-aged and elderly clothing may be more developed. Who can name more than three middle-aged and elderly clothing brands when individuals can count several domestic and foreign brands in other fields? In addition, from a macro perspective, China will enter lewis turning point in recent years, and the trend of population aging will become more and more obvious. Although young parents are willing to spend money for their children, middle-aged and elderly people have their own spending power. Furthermore, why can't clothing brands play emotional cards for festivals like Brain XX, such as "If you don't receive gifts this year, you will receive XX clothes", yeah!

2. From garment processing to brand management, enterprises should change from labor-intensive to capital-technology intensive. This is a qualitative change, and it is difficult for enterprises without certain capital and talent accumulation to complete it.

3. It is relatively easy to create a brand, but it is more difficult to maintain the customer loyalty of brand coverage. For example, Youngor, the main consumer group has changed from young white-collar workers to middle-aged people. How to guide the choice of white-collar upstarts and how to maintain the vitality of brands is a big problem. It can't be solved by opening more specialty stores.

In terms of design, I have to say that it is not easy to keep up with the international trend, so don't think too much about innovation. Shopping malls, clothes designed by domestic ready-to-wear brands (including domestic manufacturers registered in France and Italy) will remain unchanged for two or three years. Why? You need money. Updating the design not only means updating a few clothes in the window of the specialty store, but also means updating all the inventory. How to deal with second-hand goods? Be careful in price reduction, otherwise it will seriously hit the brand image. No price reduction? Then how to deal with it? Next year, it will be even more difficult.

5. Other aspects such as market, channel, management, information system, salary and incentive mechanism, hey!

Actually, it's good to be a processing enterprise. However, we should pay tribute to entrepreneurs who have the courage to create their own brands. I hope more and better national brands will appear, continue and develop. I also hope that everyone will support more domestic brands.