Traditional Culture Encyclopedia - Traditional stories - What does channel access include?
What does channel access include?
The marketing content is as follows:
1, direct selling channel, where producers sell goods directly to consumers, such as self-built e-commerce platform and social media direct selling.
2. Indirect channels, producers sell goods to consumers through middlemen, such as e-commerce platforms and physical stores.
3. Promotion channels: producers use various promotion methods to attract consumers to buy, such as coupons and full reduction activities.
4, traditional media channels, producers through television, radio, newspapers and other traditional media advertising to attract consumers to buy.
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