The difference between implantable and non-implantable advertising

Implantation Marketing (Product Placement Marketing), also known as implantation advertising (Product Placement), refers to the strategic integration of products or brands and their representative visual symbols and even service content into various contents of movies, TV dramas or TV programs, so that the audience is left with an impression of the products and brands without realizing it, thus achieving the purpose of marketing the products. Through the reproduction of scenes, viewers are left with an impression of the product and brand without realizing it, thus achieving the purpose of marketing the product. Implanted ads are not only used in movies and TV shows, but can also be "implanted" in various media, such as newspapers, magazines, online games, cell phone text messages, and even novels.

Implanted advertising is soft advertising, implicitly influencing consumers, often to achieve the effect of advertising;

Non-implanted advertising is generally hard advertising, such as some traditional forms of advertising, with the forced, easily ignored by consumers or excluded.